The 2010 Presidentiables

how to win philippine elections with philippine advertising and philippine marketing

2010 Presidentiables as of november 2009 – hermogenes ebdane added

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villanueva lead drops in presidentiable poll, escudero surges at 2nd

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cast your vote -
who is your choice for president
among the presidentiables for the 2010 election?
click your choice,
then click the “vote” button to register your vote.

note that the program will allow you to vote only once.
we will be posting summaries of the poll results when major changes occur.
 click “view results” to view current count of votes.

eddie villanueva

eddie villanueva

november 7, 2009; 10pm
villanueva’s lead in this poll drops signficantly to 38% due to a surge in votes for escudero at 2nd with 20%. aquino remains at 3rd with 17%

october 23, 2009; 10pm
loren legarda was removed from the presidentiables list. villanueva continue to lead, followed by escudero, then aquino.

september 23, 2009; 7pm
villanueva  continue to lead at 43% followed by escudero and aquino who are tied at 2nd with 15%. villar follows a far 4th at 9%, then bayani at 6%

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The 2010 Vice-Presidentiables As Of October 25, 2009

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  • binay, legarda, roxas added october 25
  • ronaldo puno and francis pangilinan removed october 25

countdown – how much longer do we wait for gloria macapagal arroyo’s term to end?

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Written by wawam

August 28, 2009 at 10:03 pm

2010 Election Senatorial slate – as of October 24, 2009

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Liberal Party : Noynoy Aquino – Mar Roxas

  1. Sen. Franklin Drilon
  2. Muntinlupa Rep. Rozzano Rufino Biazon
  3. former Bukidnon Rep. Nereus Acosta
  4. Akbayan Rep. Risa Hontiveros
  5. Bkidnon Rep. Teofisto Guingona III
  6. Former Senator Serge Osmenaa

Sources:
> http://newsinfo.inquirer.net/breakingnews/nation/view/20091024-232055/Serge-Osmea-to-join-LP-senatorial-slate

 

UNO : Erap Estrada – Jejomar Binay

  1. Senate President Juan Ponce Enrile
  2. Senate Pro Tempore Jose “Jinggoy” Estrada
  3. Senator Miriam Defensor Santiago
  4. Representatives Teodoro “Teddy Boy” Locsin Jr.
  5. Ferdinand “Bongbong” Marcos Jr.
  6. Rodolfo Plaza
  7. Lwyer Aquilino “Koko” Pimentel III
  8. Mary Grace Poe-Llamanzares
  9. Jose “Joey” de Venecia III
  10. Brig. Gen. Danilo Lim
  11. Edu Manzano, former chairman of the Optical Media Board.

sources: http://www.gmanews.tv/story/174607/update-erap-camp-now-has-11-prospective-senate-bets

13th presidentiable declared – hermogenes ebdane

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Ebdane declares 2010 bid, seeks Ramos support

By Philip Tubeza
Philippine Daily Inquirer
First Posted 12:55:00 11/08/2009

MANILA, Philippines—Former public works secretary Hermogenes Ebdane on Sunday formally declared his intention to run for president in 2010 and to announce that he has been seeking the support of former President Fidel V. Ramos.

Ebdane earlier led a wreath-laying ceremony at the statue of revolutionary hero Andres Bonifacio at the Liwasang Bonifacio in Manila and then proceeded to the Manila Hotel to announce his political plans.

http://newsinfo.inquirer.net/breakingnews/nation/view/20091108-235005/Ebdane-declares-2010-bid-seeks-Ramos-support

we have added secrerary hermogenes ebdane’s name to the list of pesidentiables. he has been releasing print ads in broadsheets, today he formally announced his candidacy for president.

we wish him luck.

arroyo quits as LAKAS-Kampi chair – will arroyo’s “kiss of death” on gilbert teodoro disappear with it?

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no, we do not think so. but that is what they want to achieve here – arroyo will resign as LAKAS-KAMPI-CMD chair to get some trappings of independence for teodoro to remove arroyo’s “kiss of death” on gilbert teodoro’s presidential run.

most of the admin senatorial candidates lost in the last election mainly on the basis of the strong association of these candidates with arroyo. most of the opposition in that election won even senator trillanes who was in jail on coup d’etat charges, trillanes was unable to campaign and had penny advertising funds but he won the senate seat just on the basis of his attempt to unseat arroyo from power.

teodoro is presently down in the dumps in the survey, with a measly 4% while the dominant front runner, noynoy aquino is at 60%. teodoro’s poor performance is seen by many as due to arroyo’s kiss of death, among other reasons. arroyo is the most unpopular president of the country and suffer with no trust among the population.

arroyo giving up chair in favor of teodoro is nothing but a cosmetic application. it is already too late, people already associate teodoro with arroyo. and besides, there is really no escaping it.

we expect more spin from malacanang on this matter and most specially those coming from the teodoro campaign to drum up the idea of independence and the cutting of ties from arroyo. how will they do it? and will it work?

Arroyo to quit as Lakas-Kampi chair


abs-cbnNEWS.com | 11/07/2009 5:11 PM

Press Secretary Cerge Remonde said Mrs. Arroyo has “stated her desire” to turn over the party leadership to Teodoro. He said the President “wanted to pass the torch to the younger generation.”

Not quitting Lakas-Kampi

Secretary Gabby Claudio, Mrs. Arroyo’s adviser on political affairs, meanwhile, clarified that Mrs. Arroyo is not resigning from the ruling coalition party.

“President Arroyo is not quitting the administration party. She is merely turning over its chairmanship to Secretary Gibo Teodoro in keeping with the party tradition,” he said.

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2010 election facts & figures – 18,000 elective posts, 47 million voters

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some interesting facts and figures on the 2010 election. (source: http://newsinfo.inquirer.net/breakingnews/nation/view/20091106-234633/18000-posts-up-for-grabs-in-2010-pollsComelec)

  • 17,943 national and local positions to be filled in the 2010 polls
  • 1  position is allotted each for president and vice-president
  • 12 seats for senators
  • 222 seats up for grabs at the House of Representatives
  •  55—or 20 percent of the total seats—allocated for party-list groups that represent the marginalized sector
  • 222 legislative districts per region are as follows: Metro Manila, 30 districts; Cordillera Administrative Region, 7; Ilocos Region, 12; Cagayan Valley, 10; Central Luzon, 22; Calabarzon, 19, Mimaropa, 17; Bicol Region, 14; Western Visayas, 18; Central Visayas, 15; Eastern Visayas, 12; Zamboanga Peninsula, 9; Northern Mindanao, 12; Davao Region, 11; Soccksargen, 7; Caraga, 9; and Autonomous Region in Muslim Mindanao, 8
  • 80 seats each for governor and vice governors
  • 762 seats for provincial board members in the country’s 80 provinces
  • 120 seats are also available each for city mayors and vice-mayors
  • 1,346 city councilors or members of the Sannguninang Panlungsod
  • 1,514 seats each for municipal mayors and vice mayors
  • 12,116 municipal councilors or members of the Sangguninang Bayan would be voted for
  • Candidates can file their certificate of candidacy (CoC) from November 20 to 30 including holidays, Saturdays and Sundays, from 8 a.m. and 5 p.m. and from 8 a.m. to 12 midnight of December 1, said Jimenez.
  • 46 million to 47 million registered voters for the elections

pinoyexchange.com is down. is it out for good?

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pex is outpinoyexchange.com is a bulletin board we sometimes go to post but mostly read. it has been out, the website has been down for a few days now, a very unusual situation. googling it does not help – no information on why it is down and when it will be back up.

we wonder what happened to it? and is it not just down, is it out for good?

we offer this blog as an alternative to those who frequent PEX.

Written by antenna1

November 4, 2009 at 8:28 am

viewer reactions to noynoy aquino’s new tv ad “hindi ka nag-iisa” – goose bumps moment

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at facebook, wawam had sent a message to members of various groups to give their reactions and comments to nonoy noynoy tv ad 3aquino’s new tv ad “hindi ka nag-iisa”.

(view the ad and read all the comments here: noynoy aquino’s “hindi ka nag-iisa” tv spot – historic ad for a historic presidentiable?)

we have a few comments and reactions  posted already and we think we are getting excellent reactions and comments on aquino’s new tv ad. we are posting here a sampling of these comments.

you may continue to post comments here or in the link provided, above.

shenbrood:

Now Noynoy has entered traditional politics. This is the proof. He does not need this as early as now and he could have reserve this for the campaign.

With another looming possible alliance between NPC and Liberal Party and now this premature ad… can he still say that he advocates for new politics?

Let others be the judge.

edith:
I was deeply touched when I first saw it. I didn’t notice Noynoy at first although I saw his reflection somewhere. I thought it was a TV ad made like Michael Jackson’s “We are the World” for the sake of the typhoon victims. Or ABS=CBN kapamilya network ads for x’mas. But I got confused coz I saw Dingdong and Marian. But when I saw Noynoy again and realized that it was really him, I had goose bumps. I’ve never seen so many actors in one ad unless it’s the kapamilya ads for summer or x’mas. This is sure to be a winner.

We love you, Noynoy. We depend on you to make the change. Please don’t fail us.

menchu:

Overall, the ad is very well produced. However, it would have been better if
-the song, though meaningful and well executed, was a bit shorter;
-the third stanza of the song might have sounded better if written “Magkakapit bisig,tayo…ituloy natin laban ni Cory at Ninoy” instead “Ninoy at Cory”,
-big stars were grouped together in one scene shot, not singular ones, resulting in a shorter video. This will also show that these stars really got together for a cause; too many separate scenes of the same action dilutes the message.
-Noynoy should smile less – he should portray a face of vigilance and determination. Too much smiling sometimes indicate weakness.

These are just my opinion – not meant to offend.
I am for Noynoy!!!

 

travelers atlas:

I support Noynoy, but I didn’t like this ad. It looks more like a station ad rather than an ad for a candidate. It’s msg seemed to be more like “look how many celebrity endorsers I have” (that being said, the one thing that prob struck me in the ad was how they were able to make the ABS and GMA stars work together).

The song did make me feel kinda emotional, but in a cheesy sort of way. Been there, done that. Couldn’t it have been done in a different way? Ad agencies have creative departments – they sure didn’t deliver here.

The torches made me feel like I was watching an episode of Survivor, and they were on their way to tribal council.

I didn’t think a clear msg or call to action came out of the ad. Maybe it’s in the words of the song. But you don’t really get to remember the words of the song (unless you watch the ad hundreds of times or bother to look up the lyrics online). Maybe the lyrics of the song should have appeared at the bottom of the screen as the song was sung so the msg could have been appreciated more.

 

boogie:

Makes me sick when politicians use celebrities for their campaign….they should all stop the nonsense

read all comments here: http://2010presidentiables.wordpress.com/2009/10/30/2999/#comment-2357

gilbert teodoro’s “galing at talino” tv ads – anti-noynoy, anti-humility, generic promises

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these two ads are on the same strategy and positions gilbert teodoro as the presidentiable with “galing at talino” which is the key to the “pag-ahon ng mga mahihirap”. in the first tv spot, this claim is supported by his being  a bar topnotcher, a congressman  and a national defense secretary while in the second ad no support was given. we do not think those are enough to be convincing to the audience.

a major problem of teodoro’s candidacy is that he is unknown by most of the voters, he has no national personality. while he has been national defense secretary, this has just been for a few years and he had very little exposure in this capacity to gain a nationwide recognition. this is unlike his key rivals in the presidency where aquino, villar, estrada and escudero  have won national elections at least as senators. estrada aside from being a senator has been a vice president and a president.

these ads are also anti-noynoy aquino tv ads where both ads says the right leader is one who does not just have a heart (“puso”), an obvious reference to aquino but also ”galing at talino”. the ads recognize the strength of aquino and attempts to weaken it by saying more is needed other than just heart.

teodoro also identifies his agenda in this election – jobs and good salaries, good education for all and good quality health care for all. these are populist platforms but they are also generic that almost all presidentiables promise on. the lack of specifics on how to fix these or how to deliver them weakens these ads.

the ads are on poverty alleviation and rightly so as we believe poverty is the country’s number 1 problem. while the ads talk about fixing the problem of poverty, we do not think the ads will necessarily connect with the poor, the intended target audience. we think the ads suffer on that point for the same things that teodoro aims to sell himself to the voters – the ads are too intellectual, it does not have heart.

teodoro galing at talino

we do not think these ads will draw much empathy from the audience. aside from the sanitary messages, the ad appears too clinical to us and teodoro does not appear engaging in the ads. also, we think parading your achievements and in the manner it was done here will turn off the audience more than bring them in.

in this regard, villar’s story in his ads succeeds very well where teodoro fails. villar is a multi-millionaire but he delivers his achievements and success from the story of rags to riches, a story that everyone loves and everyone aspires for. before those executions, villar ran ads that concentrated on showing villar helping OFWs get home or offering some help to OFWs.

the teodoro ads just tells it to us without giving us any good reason to believe it or even to appreciate it. given the way teodoro appears on camera, the way the ads are done and the messages, i think people will find teodoro as “hambog” or “mayabang”.

the tough questions chiz escudero supporters should ask chiz: “iniwan mo ba kami sa kawayan”? escudero’s political suicide

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we here this often now – “walang iwanan”. in an office we used to work before, the line we used was the complete thought – “iniwan sa kawayan!”. that expression uses the idea of the way pinoys  cook lechon where the pig is skewered through and through, with a long “kawayan” then left to slow cook on a bed of burning hot coal. the poor pig tied on both front and back hinds with a long bamboo passing through its body can do nothing but roast against the burning coal.

“iniwan mo ba kami sa kawayan?” is a question chiz escudero’s supporters must ask of chiz, not to mention something that chiz must explain to them.

as of this writing, we really do not know why chiz bolted his political party, NPC. many words have been said, most of it in eloquent tagalog from chiz but we really don’t know until now why he did what he did.

a double whammy, a second kawayan, to follow it through. is that till now escudero’s supporters do not know yet what are the actual plans of escudero. escudero has not declared anything yet.

if we interpret escudero’s elegant tagalog into plain and understandable tagalog, chiz quit the NPC based on principle, or specifically a difference in principles on governance. he kept mentioning the importance of being independent and without shackles for effective good governance.

the other reason mentioned is about money. chiz denies this but it has been mentioned by many. chiz says he lives a simple life and money has not been key for him. he forgets that what we meant was money not for his lifestyle but money for the presidential campaign. some say cojuancgo who set up NPC was willing to bankroll only a few hundred millions but what was needed was a few billion pesos.

in today’s newspaper, the son of cojuangco said the reason for the split was there was no agreement on some of escudero’s ”radical positions on matters” (  http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20091101-233358/Escuderos-radical-positions-caused-split-with-NPCDanding-son).

it is a coin toss on what are the real reasons for now. we will need to wait for more elegant tagalog from chiz to know them.

in the meantime, these are the tough questions escudero’s supporters must ask chiz:

  • “iniwan mo ba kami sa kawayan?”
  • there is an english version – “were you just jerking us off?”. chiz made had this drama about holding off his official announcement on his presidential run till his 40th birthday. he had asked all his supporters, not to mention the rest of the filipino people to wait for that birthday of his. there were other postponements after that, each one he did not say he will quit the NPC but just to wait for certain dates for the announcement.
  • question — all of the above, the reasons we mentioned for bolting NPC, were they not thought off all this time? questions on principles, approach and funding are pretty basic questions. these are questions are asked at the very top of the list that any presidential makes when planning to run for president. they are so basic that i thought they should be on top of the agenda.
  • why were these not discussed years, months ago or any time  before his 40th birthday? or anytime BEFORE he was posturing on running for president.
  • when was the last time escudero talked to danding cojuangco? these topics were not discussed?
  • wasn’t escudero talking to the chair or president of NPC about these matters early on?

we are very surprised that topics of this sort has come up at this time when it is very close to the registration time for candidates.

while escudero did not officially announce it,  he was truly posturing that he will for president. he organized, the party organized people and groups. he went into public speaking engagements, he set up websites, he gave interviews – he was on the limelight. all that he did can only be interpreted by his supporters that he was going yo run for president and we assume that many supporters joined him because he was running for president.

what was all that then, only to announce a little over a month from candidate registration time that he is quiting the NPC. not only that, he has not declared what he intends to do.

so, hindi lang iniwan sa kawayan, ngayon bitin sa bubungan ang mga supporters ni escudero.

if escudero decides to do something in 2010, we wonder if his supporters will continue to support him?

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Perlas Tayong LahatA NUMBER OF PRESIDENTIAL ASPIrants with a mind-set on reforms and new politics are now backing Liberal Party standard-bearer Sen. Benigno “Noynoy” Aquino III—but Nicanor Perlas is not one of them.

His campaign slogan, composed by his supporters, is a play on his surname: “Perlas Tayong Lahat (We are all pearls).”

“Perlas” is the Filipino word for “pearl,” which is formed when a shell gets irritated, the man observed. Thus, his slogan represents “the millions of Filipinos getting irritated” by current problems.

It also speaks of the Philippines’ ongoing “inner process of transformation” to be able to “rise up again amidst the challenges,” he said.

Speaking with Inquirer editors last week, the 59-year-old activist-environmentalist said that as he had declared in June, he would seek the highest elective post in the country and nothing else.

And no, Perlas said, he was not considering running for a lower post, such as senator. He pointed out that the Philippines already had good laws, and that the challenge was to implement them properly.

Malacañang is the problem

“The disease of our system is in the presidential level. The executive branch is the source of all our problems,” he said.

Perlas also said that while he was not as well-known or as moneyed as the other presidential aspirants, he was not quitting the race.

He said the “yellow fever” triggered by the death on Aug. 1 of former President Corazon Aquino and now centered on her only son was ignoring “the discernment process that is needed at this time.”

Perlas said that while he had worked closely with then President Aquino, he met her son only once, and recently: It was Noynoy who, in a ceremony in August, handed to him the Manuel L. Quezon award for Exemplary Governance for his environment work.

READ FULL ARTICLE AT INQUIRER.NET

gilbert teodoro’s tv ad – promises made, promises broken

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we like to contribute our bit to this blog on political tv ads. we are no ad expert, but we will react to the ad as viewer of ads on tv. this ad got us interested as there is a lot of talk on noynoy aquino’s new tv ad “hindi ka nag-iisa”,  so we thought getting into gilbert teodoro’s tv ad is an  appropriate time to do so now.

teodoro’s tv ad was written about in this blog by wawam last may 11 (read it here, click: gilbert who? introduces himself in tv ad). it is interesting that in his post then, he said this:

we are of course t-h-a-n-k-f-u-l that teodoro told us what we need to do for emergencies. while the ad told us these things, we will probably remember the correct spelling of his name. the only problem of course is that emergencies do not happen that often. but since we see the ad very often on tv, he is hoping we will remember his name very often.

wawam was correct in saying emergencies do not happen often. he said that in may, four months after at the end september, ondoy and pepeng happened and we like to look at this ad from that perspective.

gilbert teodoro is the chair of NDCC, the National Disaster Coordinating Committee. the NDCC is the main government agency tasked to prepare the country in case of emergencies just like the ondoy/pepeng floods.

NDCC mandate, NDCC website is source:  
It is through the NDCC member-agencies that disaster preparedness, prevention, mitigation and response carry out its corresponding tasks and responsibilities under the NDCC system.

http://ndcc.gov.ph/home/index.php?option=com_content&task=view&id=12&Itemid=26

the tv ad opens with the basic premise of the ad - 

farmer: “Sir, may parating na bagyo. Pano na ang pananim namin?”
teodoro: “Huwag kayong mag-alala. Tutulungan ko kayo.”
toedoro to CAM: “Bahagi ng buhay ay ang mga kalamidad. Hindi natin ito mapipigilan kaya dapt maghanda.”

 after that sequence, the tv ad spells out his last name with each letter representing what the people will do to prepare for emergencies.

we think this ad is full of irony and yes to a certain degree prophetic. four months after he aired these ads, the premise of the ad, a “bagyo”, in fact two of them happened.

but that is where this ad stops in succeeding to be real  – while the premise of the ads were perfect for what happened during ondoy/pepeng, the government action and certainly the NDCC led by teodoro did not at all deliver in what was spelled in  T-E-O-D-O-R-O.

local governments were unprepared, did not know what to do and the national government was not there and didn’t seem to know what it was supposed to do, not even when they knew what the letters  T-E-O-D-O-R-O stood for. there is a unanimous conclusion by everyone the government was too late and gave too little during the typhoon disasters.

in other words teodoro in real life broke the promises he made in this tv ad. to a certain extent, the tv ad did fulfill the mandate set for NDCC as stated in their website but in practice, teodoro failed. makes us think that perhaps the ad was truly the creation of a very creative writer who plucked the words out of his imagination but forgot to tell teodoro he is supposed to do everything in those letters so that when an actual flood comes, we will all be saved.

we have heard of politicians breaking the promises they make during the campaign period, but this one is just all too real for all of us. wawam was correct – we learned to spell    T-E-O-D-O-R-O and now after ondoy/pepeng, we learned new meanings for those letters : L-E-A-D-E-R-S-H-I-P  F-A-I-L-U-R-E.

noynoy aquino’s “hindi ka nag-iisa” tv spot – historic ad for a historic presidentiable?

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this ad has made philippine advertising history – it has the most number of tv celebrity endorsers  featured in one single tv ad. that says a lot about this ad. celebrity endorsers in tv ads is one of the most potent in the country and widely used by mass consumer products from fast food chains, detergents to sanitary napkins and just about anything else you see on tv. if mass consumer products use celebrity endorsers in their ads, why shouldn’t politicians? and in fact they did in the last elections so much so that a number of them got elected only because of the endorsers featured in their ads.   

the list of celebrities in noynoy’s tv ad is very extensive and we have to admit  very impressive. the set of celebrities in the ads appeal to very much the full spectrum of voters, across all demographics and psychographics with special focus on the masses and the young adult.

the ad is actually a song with a familiar message for at least among the older set. “hindi ka nag-iisa” is a line used in the 80’s first by ninoy aquino during his presidential run, then by cory aquino.

a recurring theme in the ad is the message of people coming out to support noynoy’s candidacy which is  one of the more relevant messages in the ad as it is probably one of the more real feelings of many voters.

the music is well done with great production values and sang with passion and excellent voicing by regine velasquez. some of the images however are too staged and bordering on the boring and contrive. on the over-all though the ad is well produced.

with noynoy already the run-away dominant leader in the most recent polls (60%), will this strengthen his position more and expand his voter base?

join the poll, “who do you like best among the presidentiables?”. click here to vote and see the results: http://wp.me/pnw03-cr

join a poll, “3 presidentiables you will not vote and do not want to win the 2010 election“. click here to vote and see the results: http://wp.me/paTrm-12E

hindi ka nag-iisa

this ad works because it captures what a lot of people, ordinary folks have found themselves in - an other uninvolved voter who is now actively supporting a political candidate, noynoy aquino. 

that is basically what happened during the wake and burial of cory aquino – young and old came out to the streets to pay their respects for cory, even those who previously were not at all in mass actions like those.

the lyrics of the song says it all:

Nang bawa’t mamamayan
pagmamahal natin sa bayan
‘wag na nating itago, ‘di tayo susuko

the ad shows a long list of celebrities who have not been  previously seen coming together for any cause. more importantly, these are celebrities who we did not expect and certainly did not even imagine would come out to appear for a tv ad for the election of a president.

seeing them and all of them in one ad struck a chord in our hearts as many of us felt the same way – for the first time we are coming out of our shell to support a presidential candidate.

~wawam~

 

“HINDI KA NAG IISA”
Composed by: Ogie Alcasid
Sung by: Regine Velasquez

Sasamahan ka namin
Kahit paligid ay madilim
Iilawan ang daan tungo sa magandang kinabukasan.
Ika’y mamuno,kami ay susunod
pagkakaisa’y ating itaguyod
ang Pilipinas ay naghihintay
handa kaming kumilos,handang umalalay.
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