June 2009 SWS Presidentiables Survey- Villar jumps ahead, Estrada doubles ratings now 2nd, Escudero big gain

this is june 2009 SWS survey gives us for the first time very significant movements for the first time. we are seeing here the impact of the advertising efforts of the presidentiables and the heightened media attention on the presidentiables and the presidential elections. 

villar solidifies his lead in this survey jumping to 33% from 29%.

but the bigger news is erap estrada nearly doubles his rating to 25% from 13% pulling estrada’s ranking from 5th place to now 2nd. it is an astonishing jump and we are mystified by it.

estrada has been going around the provinces in the past weeks, he has appeared in the presidentiable debates but he has not gotten a lot or press. we wonder if these provincial sorties of his are enough to push his ratings to such massive gains.

is that estrada’s efforts that is causing it or is it a sampling error?

estrada’s campaign efforts were a significant increase versus what he had done previously, but they are not significant from the absolute and most specially compared to the other presidentiables. with efforts that does not seem warrant a huge increase in ratings and a significant jump like that, almost doubling his rating, makes you think that perhaps there was a sampling error and will make you look back at the raw data.

  

source: http://www.sws.org.ph/

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