2010 SWORDS List 2nd Edition
- (2010) SWORDS = Super Words. words that are given new meanings, for better or for worst, during the 2010 election.
- advocacy = used by presidentiables to define their election campaign advertising campaigns that they are airing before the official and legal campaign period. they are obviously election campaign ads but they cannot call it as such as by law it is illegal to air these ads before the start of the official campaign period.
- infomercials – the term used by government men who have election aspirations to refer to ads that in not so hidden ways are election campaign ads for themselves but are disguised as ads that feature the government agencies they head or government projects they are involved in. public funds are used for these ads. if these government men are truly honest in that they have these ads to promote government services and projects, they then should not appear in the ads. (read here: 10 gov’t men spent P218M for ‘info ads’ – “shoot on sight” says senator defensor-santiago)
what is 2010 SWORDS?
we are starting a new series in this blog – 2010 SWORDS. these are 2010 Election SUPER WORDS (errr, SWORDS = Super Words). these are the super words that will be invented during the election year in 2010.
we are a people who like to invent new words whenever big events happen in our lives. some are in english, some in pilipino but always these words are given new meanings that does not exist in any dictionary.
they are like code words that only pinoys know the meaning of. we are keeping with this tradition by starting the list with our very own entry into the list of 2010 SWORDS.
we also like the idea of swords being able to cut through the clutter of other words (ahem!) spoken and written on topics about the election. we expect many will be written and spoken, getting a 2010 SWORD enables us to communicate very efficiently and effectively. rather than write a paragraph, a few sentences or a few words to explain something, one word will suffice and do the job as well.
one example, that has been invented a few years ago is : “presidentiables”. we all know what that means : people who have declared themselves to be a candidate for the presidential election in the country. that’s 1 word vs a sentence made up of 16 words. twitter, which allows only 140 letters/spaces per message, will be so proud of us!
please submit your own entries by posting a comment in this post.