gilbert teodoro’s “galing at talino” tv ads – anti-noynoy, anti-humility, generic promises
these two ads are on the same strategy and positions gilbert teodoro as the presidentiable with “galing at talino” which is the key to the “pag-ahon ng mga mahihirap”. in the first tv spot, this claim is supported by his being a bar topnotcher, a congressman and a national defense secretary while in the second ad no support was given. we do not think those are enough to be convincing to the audience.
a major problem of teodoro’s candidacy is that he is unknown by most of the voters, he has no national personality. while he has been national defense secretary, this has just been for a few years and he had very little exposure in this capacity to gain a nationwide recognition. this is unlike his key rivals in the presidency where aquino, villar, estrada and escudero have won national elections at least as senators. estrada aside from being a senator has been a vice president and a president.
these ads are also anti-noynoy aquino tv ads where both ads says the right leader is one who does not just have a heart (“puso”), an obvious reference to aquino but also ”galing at talino”. the ads recognize the strength of aquino and attempts to weaken it by saying more is needed other than just heart.
teodoro also identifies his agenda in this election – jobs and good salaries, good education for all and good quality health care for all. these are populist platforms but they are also generic that almost all presidentiables promise on. the lack of specifics on how to fix these or how to deliver them weakens these ads.
the ads are on poverty alleviation and rightly so as we believe poverty is the country’s number 1 problem. while the ads talk about fixing the problem of poverty, we do not think the ads will necessarily connect with the poor, the intended target audience. we think the ads suffer on that point for the same things that teodoro aims to sell himself to the voters – the ads are too intellectual, it does not have heart.
we do not think these ads will draw much empathy from the audience. aside from the sanitary messages, the ad appears too clinical to us and teodoro does not appear engaging in the ads. also, we think parading your achievements and in the manner it was done here will turn off the audience more than bring them in.
in this regard, villar’s story in his ads succeeds very well where teodoro fails. villar is a multi-millionaire but he delivers his achievements and success from the story of rags to riches, a story that everyone loves and everyone aspires for. before those executions, villar ran ads that concentrated on showing villar helping OFWs get home or offering some help to OFWs.
the teodoro ads just tells it to us without giving us any good reason to believe it or even to appreciate it. given the way teodoro appears on camera, the way the ads are done and the messages, i think people will find teodoro as “hambog” or “mayabang”.
wawam
antenna1
doorkn0b
alexangelph
shenbrood
1mprayers
dandansoy
meron na bang nanalo na kandidato na ang sabi ay galing at talino?
This is the Philippines. He who is famous and has the best advertising wins.
Competence? We only evaluate that once the candidate wins the office.
At yan ang dapat mabago… ngayon… dahil kung hindi kelan pa?
Wait a minute…
I do Not see how these ads are anti-Noynoy because of “Hindi lang sa puso, dapat pati galing at talino”.
Are we now saying hindi magaling at matalino si Noynoy?
I don’t know Teodoro and I am not sure I will vote for him, but isn’t it right to choose a compentent CEO for a big corporation?
Noynoy’s ad is great, feel-good, and I downloaded a HQ AVI of it kasi magaling ang ad, but still I am thinking who to really vote.
Kasi magrereklamo na naman ang mga Pilipino kapag pumalpak si Noynoy kung sya ang president. Nakakasawa na kasi.
kaya nga mas mabuti na iboto ang ayon sa pananaw natin ay siyang magiging inspirasyon natin at yong merong tapat na pagnanais na matupad ang mga pagbabago. lahat sila sa palagay ko ay meron nito ngunit ang magiging tanong na dapat sagutin ay kung ano ang magiging kapalit nito. si gloria nais na tumulong ayon na rin sa mga sinabi niya pero ano naman ang naging kapalit nito ayon na rin sa mga alegasyong nababasa natin.
I think I had enough of “galing at talino”. Didn’t we say the same thing about GMA, who was supposed to be an economist….everyone thought she was the answer to the poor Philippines……. magaling nga at matalino …eh kung sa MALI naman gagamitin ang galing at talino……
GMA is nowhere close to Gibo. She’s from Assumption for crying out loud. And I don’t think mali ang gamit ni GMA sa talino. There are lots of good economic policies that saved us from the crisis. She missed however to attack corruption, especially that of his fat hubby and sons.
Gibo has good potential, but we have to wait and see. As a congressman he was a weak implementor. He can be overshadowed by the pursuits of the Cojuancos and San Miguel Corp.
Noynoy, I believe is sincere. But I think he needs the skills to lead and manage. Sincerity is not enough in this country. We need strategists with good heart.
So far, we only have these two as the “best” choices.
actually, dapat yung “Malinaw ang Pananaw” nalang ang ginamit ni Gibo na tagline, imbis na “Galing at Talino”. ang dami nang hindi bibilib dyan e.
First things first: I sort of laughed at the end part, when Gibo did a slowly look at the audience thing. SOBRANG CHEESY!
Next: The “Hindi lang puso – galing at talino” point, it sort of raises the eyebrow. Galing and talino can create all those *ahem*empty*ahem* promises, but without the heart/puso; that one thing which gives all decisions the human side.
Also, I agree with the GMA-because-she’s-an-economist comment. We could have been a better country if her brilliance had been used with the heart.
commercials are only 30 seconds long, 1 min at most. how do you expect them to deliver specifics of their programs within 30 seconds. i’d still take that commercial over a tvc with artists plastered on them. what’s the difference. a lot of those artists are hypocrites themselves.
Gibo’s department had failed to prepare for disasters like Ondoy and Pepeng… what more when he is a president. This is not trapo comment but an assessment of what factually happened.
yes they had failed but they are not the only ones to be blamed. and he knows that there have been mistakes made. the ndcc just responded to what they can, and they responded accordingly. the real deal is that the philippines has a poor disaster risk management system and this problem has been going on for a lot of years. as a result, ondoy caught the metro by surprise. yes he had mistakes in the process but it his not only by his own doing.
we don’t have a solid disaster risk management program in place yet. it is shabby at best. we have the possibility to make things right. that would be possible if gibo would win the 2010 elections.
Yah right, “galing” at “talino”… “galing” sa pagkurakot at “talino” sa paglusot? Baka nga mas magaling pa yan kay gloria.
Pangurakot? Do you have evidence, eber? I hate it when people smear a candidate without evidence to back his statement.
At least he’s a million times better than lazy Noynoy
Gibo
Experience in public service – Legislative – Congressman for 9 years; DND Secretary – more than 2 years; also a reservist Colonel of the Phil. Air Force
ACHIEVEMENT – 500+ bills filed, 6 passed into law. DND Sec: reorganized AFP to curb corruption by introducing civilians into the military hierarchy to handle non-military positions (esp. finance) and eliminated 70% of the corruption in the AFP. Lobbied for the increase of the pay of soldiers and increased the size of the armed forces. Maj. Gen. Garcia was prosecuted and convicted by the Military Court during his term.
Noynoy
Experience in public service – LEGISLATIVE – 9 years congressman, 3 years senator.
ACHIEVEMENT – 8 bills filed, none passed into law
Source: SSC Philippines
Hindi kahambugan yung sinasabi sa commercial na ito. Isn’t that how you answer “Why should we hire you” that ever popular job interview question? You say that you are the best candidate for the job because (1) (2) (3) and finally (4) . That’s what Gibo did in his commercial. I’m not sure if I’ll vote for him but he’s one of those I currently consider along with Villar and Fernando.
Oops. Nawala ata yung nasa brackets na texts. Here they are:
(1) state your educational background
(2) state your previous job experiences
(3) state how (1) and (2) are related to the position you’re applying for
(4) state what you’re going to do once you get the job
true.
Still I go for Bro. Eddie V or Noynoy. Mamulat na tayo. Magaling si Gibo pero galing sya sa partido na may bahid ng kasinungalingan. Sayang yung mama.