manny villar and loren legarda airs negative ad – attack tv ad against noynoy aquino
this was aired in tonight’s prime time newscast at abs-cbn — a negative, tv attack ad versus noynoy aquino.
the execution is a talking head of manny villar and loren legarda with supers that state the attack on aquino. we saw the tv ad only once and the the ad attacks aquino on no/lack of experience and no/lack of achievement. aquino is not mentioned by name but these attack points have been floated around against aquino in the past.
we think the negative ad was aired as a tactical move to arrest the decline in villar’s poll ratings. latest pulse asia, SWS and manila standard polls is showing aquino widening his lead over villar as villar’s ratings started to deteriorate from the previous polling period.
we will post the ad here once this is made available.
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So what is wrong with a negative ad? Its the truth!. Don’t hide from the truth. In the US, negative ads are being aired every election to inform the public. The problem with Filipinos they don’t face the facts and the truth. People are so blinded with deception thats why Filipinos up to this day continue to live in poverty. Wake up!
I view negative campaigning as somehow enlightening at times. Many candidates like Gibo would go for the positive campaigning given his dismal track record. I would translate his advocacy against negative campaigning as “don’t do a negative campaign because I would like to hide my failures which are very significant”.
Although I think it’s different if it comes directly from opponents…
Like Gordon. He will not mince words in that regard.
SLUM KIDS AS FODDER FOR MANIPULATIVE ADVERTISING
MANILA, Philippines—My queasiness with poverty deliverance is caused by the high probability of its advertising to be predominantly false in the total universe of the poor. Since time immemorial the politicians’ promises of poverty elimination or alleviation have been notorious for being colossal failures. Nevertheless, such promises will always be made. Perception, they say, is the name of the game.
Using children for their “pester power” seems inappropriate for courting votes, which call for a mature act better left alone to thinking adults. The use of children works better for selling impulse items like Jollibee Spaghetti and McDonald’s chicken nuggets.
Noynoy Aquino, all aglow with his yellow ribbon halo, removed poverty away from the sob story malaise and elevated it to the level of rationality: “Kung walang corrupt, walang mahirap.” It’s another oversimplification. The kind of logic that’s understood by the masa. Poverty is not caused by corruption alone. Critical priorities are involved; job creation generated by new incentivized capital investments, wide and friendly access to entrepreneurial fundings, and an excellent mix of efficient access to higher education and countrywide health care programs.
Erap Estrada keeps resting on his laurels, still basking under the shadow of his worn-out para sa mahirap slogan. Aging has diminished some of his cinematic appeal. He needs a Vicky Belo job to simulate that smooth and firm epidermis reminiscent of his Asiong Salonga macho days.
Gibo Teodoro is fresh wind. Youthful, articulate, structured, polished and telegenic. (Harvard graduate baga!) His claim, “galing at talino,” is a niche for technocracy in governance. Sad, but Gibo lacks impressive credentials. As defense secretary, he could have plotted and executed the surrender or capture of NPA head Ka-Roger and his top lieutenants to end a pestering 60-year-old peace and order problem. The late Ramon Magsaysay did just that in the ’50s. Had Gibo done the same, he would have acquired the big hero image to boost his candidacy today.
The “Transformers,” Sen. Dick Gordon and former Metropolitan Manila Development Authority Chair Bayani Fernando have true-to-life positioning as proven doers. Dick is an excellent crisis manager and Bayani is an obstinate law-enforcer. Dick is a take-charge man who has led many rescue teams during calamities. Bayani is an out-of-the-box problem solver of Metro Manila’s chaotic traffic gridlock, messy sidewalks and unruly pedestrians.
Dick takes advantage of TV forums, interviews and debates where he projects his braggadocio and talks street smart on ways of achieving his vision of Bagumbayan, a vision no matter how trite and bland, is what the country really needs.
As election nears, more vitriol, toxic gasses, lies and hatred will be generated by the Aquino and Villar camps. Exasperated constituents may, for their peace and comfort, turn to gutsy Dick or theocratic Brother Eddie Villanueva or righteous Nick Perlas or youthful idealist JC de los Reyes. People have comfort zones.
http://opinion.inquirer.net/inquireropinion/columns/view/20100410-263464/Slum-kids-as-fodder-for-manipulative-advertising
i thought this blog does favor any candidate… so, why are we saying that it is a negative ad and addressed to noy2 at that!!! Let’s be fair to all the candidates..
For me,if they are so happy telling bad against any candidates for presidency,well,it’s okay. Black propaganda is always and anywhere. If you’re so intelligent then you know what is right and wrong. God gave us our BRAIN to think wisely so, we should not let anyone dictate us. We should be WISE and INTELLIGENT.
Negative attack adds show desperation; however, this is politics and everything is fair. I believe that matalino naman ang taong bayan at hindi padadala sa mga negative smear campaigns. Let’s face it, If i spend billions on a campaign… How do I recoup that loss as a business man? Do the math, sana kung gustong tulungan ni Villar and mga mahirap…eh noon pa sana niya ginastusan ang taong bayan ng mga billion! I can’t fathom spending billions on a campaign and say that Im here to help the people…?!
The candidates Unique Selling Proposition(USP).According to Michael Porter for any marketable goods(product or services) the USP is the single theme that a marketeer must focus to differentiate it from its competitors. Based on long running surveys, 2 areas the voters(target market) are concerned most are corruption and poverty. As of date following are the 3 leading candidates slogan that defines their USP:
AQUINO – “PAG WALANG CORRUPT WALANG MAHIRAP
VILLAR – “TAPUSIN ANG KAHIRAPAN”
ESTRADA – “PAG MAY ERAP MAY GINHAWA”
lahat ginamit na ni villar
BASURA AT PERA
BATA AT MATATANDA
ANG MEDIA AT ANG INA (ma-awa naman kayo)
gamitin mo na ang lahat para mas yumaman huwag lang ang ina ko at BOTO ko…