Villarroyo – the most powerful word of the 2010 election
the 2010 election will be remembered for many things some good and some bad. there will also be losers and a winner. but one word will stand out, it can be the word for the 2010 election – Villarroyo.
it is a very creative term, two names moulded into one, giving it a precise meaning to a complex concept – that villar is arroyo’s secret candidate in the 2010 election.
it did not matter that the declared candidate of arroyo is gilbert teodoro, the idea was putting a seed of doubt in the minds of voters about who the candidate is of the evil one.
arroyo has been seen as the exclusive owner of the kiss of death for those seeking public office. she showed she had that during the last senatorial elections where almost all of the administration candidates lost in that election while almost all of the opposition senatorial candidates won senatorial seats.
the administration during that time was boasting of its good economic record. the malacanang press bureau was releasing a lot of economic data boasting it was under the arroyo administration that had good economic results.
the numbers were good but real life was not for most of the people - jobs were scarce, unemployment high and hunger were also high. since that was just a senatorial election, the people took its anger towards the administration candidates by voting those who were going against them who were mostly opposition senatorial candidates. that election was a protest vote against arroyo, a referndum on her perfromance as president.
arroyo’s kiss of death is as potent then as it is now with gilbert teodoro, the newest recipient of arroyo’s kis of death. his ratings continue to suffer in the polls with just 7% in the latest reading, getting only as high 9% on previous tallies. his ratings hardly moved from the time he entered the competition.
teodoro was largely an unknown candidate to voters having no previous elected national position and just two years of a cabinet post in the arroyo administration, the defense portfolio which by its very nature is a low key cabinet position.
he came into the election as an unknown and unmarked. arroyo’s kiss of death was the only mark that was on him and that did not help at all. the teodoro campaign was obsessed with playing it down, the two of them never photographed together and the traditional raising of hands to proclaim a candidacy not done when teodoro was proclaimed standard bearer of arroyo’s political party, lakas-kampi-cmd.
the villarroyo name may not have have the same kind of power asarroyo’s kiss of death on teodoro had, but we think it certainly played a crucial role in this election. we think it had the power of concretizing the idea of the negative in just ten letters.
developments in the campaign also helped give the term villarroyo some potent life. at the time this was coined and released into the public’s mind, the headlines talked about the disintegration of the administration party, lakas-kampi-cmd, with many of its members and even its key officers abandoning the party to join the LP and the NP.
there were also reports that mike arroyo, gloria’s beloved partner was in talks with manny villar and had dropped support on teodoro. teodoro’s own party helped to put very dry wood into the smouldering fire with it’s members, some key officers and even those working for the teodoro and manzano campaigns complaining about lack of funds to no support coming from lakas-kampi-cmd to their campaign efforts.
they did not have to tell us that as we witnessed that by ourselves. during that time, we hardly saw any tv ads for teodoro and manzano. (in fact todate, manzano has had no tv ad for himself or with him with his presidential candidate).
taking all of it together, it forms into a composite of many different things that actually fit and made sense. we saw that villar was continuing to put on air heavy advertising at that time and that true to critics, he really never went against arroyo as much for example mar roxas or even noynoy aquino.
our simple minds, picking up simple things did form a great, sensible and powerful word – villarroyo.
if you think about it – the whole story seems like a complex plot from a political drama movie. it looked like a script was written for it and got unfolded right in front of our eyes.
or is it destiny speaking here? there is no way any human could have conspired to make the last two letters of villar as the first two letters of arroyo’s last name.
villarroyo – a perfect fit of two names, the most powerful word in the 2010 election. it will be the one word that was able to bring down billions of pesos in advertising and marketing expense and a presidential candidate who almost made it.