“We in the Nacionalista Party will fight for the poor. No single person or political party has waged a full and all-out war against poverty and sincerely fought for genuine social reform in our country. We rise up to that challenge now,” NP spokesman and senatorial candidate Gilbert Remulla said in a statement issued Sunday.
we don’t know if this is a real change or evolution in platform for many villar, but this announcement takes the villar presidential campaign on an “all out war on poverty”. we will assume this is a real change in platform but the reason why another thing crossed our mind is that this “announcement” was paired with a spill on manny pacquaio joining the Nacionalista Party and how both manny and manny were once poor and through their own efforts became well off.
The latest member of the NP family, People’s Champ Manny Pacquiao, also came from the poor and, like Villar, has experienced what it feels like to be impoverished in this country, said Remulla.
“Senator Villar and Manny Pacquiao represent the ideals of the Nacionalista Party. We believe that all of us can rise from poverty through hard work, perseverance and a sense of pride in ourselves.”
(read in same article, above.)
the pro–poor platform in philippine politics is not new. almost all politicians promise to solve the country’s poverty problem. and rightly so, it is the country’s number 1 problem. while many politicians make the promise of solving poverty, almost an equal number have failed at delivering their promise.
it is a populist political platform with erap estrada winning the presidency based on that promise. estrada seem to have dropped that platform, he is now on the idea of sentimentalist platform of the return of an ex-presidency to presidency.
a big difference in villar’s battle poverty problem is that he has laid down what we think are very strong foundation or in advertising terms strong ”reason why” on how he intends to solve it. based on villar’s ads, he will be able to solve the country’s poverty problem on the basis of his own experience where he (and pacquaio) was once poor and now he is rich. he intends to fix the country’s poverty based on his own experience.
“But the government has a role to play, like making available livelihood opportunities for all those who need a helping hand and making sure that the funds intended for the welfare of the people do not end up in someone else’s pockets,” the spokesman said..
A self-made businessman, a respected statesman and an experienced executive officer, Villar remains the “single, most competent” presidential aspirant among the list of hopefuls in next year’s elections, Remulla said.
we are expecting new tv ads for villar, this time including manny pacquaio touting this new platform. will villar’s anti-poverty platform work for him?
view villar’s new ad here, click: manny villar’s “magtatapos ng kahirapan” tv ad – a bold shift in advertising strategy, 5 stars!
read about villar’s new tv ad, click here : manny villar’s “magtatapos ng kahirapan” tv ad – a bold shift in advertising strategy, 5 stars!
Poor boys once, Manny goes for Manny
By Aquiles Zonio, Rosa May de Guzman
First Posted 01:20:00 12/19/2009
GENERAL SANTOS CITY, Philippines —They partied all night, then sealed the deal at 1 a.m.
World boxing icon Manny “Pacman” Pacquiao formally joined the ranks of the opposition under the Nacionalista Party, taking his oath early Friday before Sen. Manny Villar, the NP candidate in the 2010 presidential race.
Pacquiao made it official in a simple ceremony held at the champ’s mansion in Lagao village here, a few hours following his lavish birthday bash at the KCC Convention Center where about 2,000 guests came to greet the 31-year-old multimillionaire athlete.
we think there are two stories here – one is the main thing which is manny pacquiao joins manny villar in the NP party. the other story is that manny pacquaio has turned opposition and has dropped his alignment with the arroyo administration and by extension gilbert teodoro.
we see pacquaio a lot with arroyo when he wins his boxing matches. it also helps that DENR lito atienza and arroyo admin official chavit singson are close friends and supporters of pacquaio.
while pacquiao has not really joined a lot of the political publicity for arroyo nor teodoro, with the election campaign season about to open and pacquiao running for congress, we should expect a lot more exposure for pacquiao.
villar runs a superb marketing ad advertising effort behind his campaign, we should expect a lot of new things in the near future with pacquiao in it. and that on its own is a big loss for the arroyo administration and its candidate, gilbert teodoro.
we don’t know for sure if manny pacquaio, the country’s boxing hero will run for congress or not. on some days he seem to be saying he will but on some we’re not sure what he is saying.
he has seeked approval from the comelec to accredit a political party, so that is a sign of his intention to run.
but when he is asked a direct question by reporters, he fudges his answers. he seem to be saying yes he will but it does not sound definitive.
should manny pacquaio run for political office?
i think i heard him say in an interview he wants to run for elective office because he wants to “help the people”. it is what all candidates say. it is also the most generic answer any political candidate can give to that question. being such a pandemic answer among all candidates that i think it has lost meaning.
but let us not judge for now. let us say pacquiao means it.
what does “help the people” mean? that is actually the question i want pacquaio to answer the most. in what ways will he help the people if he is a congressman?
pacquaio is the closest any one living filipino closest to being a national hero. in his lastfight, i will not be exaggerating if i said around 99.99% of filipinos were tuned in to their radios and tv set cheering him on. when pacquaio won, 99.99% of filipinos cheered for him.
not only did we hear the loud cheering, we also heard the pride and inspiration that his won sparked in 99.99% of all filipinos. he is to us the picture of a pinoy who by hard work, smarts and power catapulted himself to global stardom. we knew that it wasn’t just filipinos who cheered and admired him, it was the rest of the world as well. he is not just a national hero, he is world class and a champion in the world history of all boxing.
and we love that. we are awed by it. we are proud. and that inspires us.
with those, i do not think there is any other filipino now who has helped the people in a bigger and more profound way as pacquaio has done.
his plan of becoming a candidate is driven by his desire to “help the people”. does he not know that he is already doing that. does he not know that in fact no other filipino is able to help the people as much as he has been doing with his boxing triumphs?
his winning his fights help us believe in ourselves, in the capabilities of filipinos. it gives pinoys hope and rekindles in great measure our belief that in this country of ours, hard work, doing the right thing and excellence delivers dividends. his victories jolts us out of skepticism about our capabilities and how individual efforts can change thing.
if pacquaio wants to help the people, he can do this best by being who he is, by being the best that he can be - by being a champion boxer, not as a congressman. we do not think he will be able to achieve the kind of help to the people by being a congressman than being a champion boxer.
the best help he can give the people is for him to continue to be who he is, to be exactly the person we admire him to be – the world class boxing champion who is a pinoy.
in ads, a lot of effort is put into making the talents, most specially celebrities to look in the best possible light. ad agencies hire professional make up artists, costume designers and the best cameramen to make sure the talents look good on screen. directors are very particular to make sure that aside from making sure the storyboard is delivered, the talent should also look good. some celebrities even make it part of the their contract that their preferred make-up artist are hired for tv ads they appear in.
clients choose talents in their ads, specially celebrities, because they bring something good to the ad and the product. use a well loved celebrity and they expect sales to go up.
so why did vitwater make manny pacquiao look bad in their ad?
read in full here: http://tinyurl.com/cpkojn
recent days have media a-buzz with manny pacquiao’s announcement he intends to “sabak”/to join politics. 2010 Presidentiables were ambivalent about his plans, to say the least. (read here: http://tinyurl.com/cbnyo8)
it’s either this is a start of something good or something bad for pacquiao. so, this early we would like to issue our “Memo To” to mr. pacquiao.
dear mr. pacquiao:
- most important point – with your announcement of running for public office, your life has changed, both your public and private life. henceforth, anything you say, do and think will be gauged by the public and media from a different and new perspective – that of a politician running for office. each one will be scrutinized and more importantly, anything you say, do or think will be used by the public, voters specifically as basis in deciding if they will vote for you or not. in marketing terms, this means you are building a brand image.
- your statement saying you might sing the national anthem in your next fight given the controversy martin niviera’s off-singing of it is one example where we think you need to exercise this: THINK BEFORE SPEAK.
- as a politician and future elected government official, you need to be aware that the key issue behind nievera’s singing is not really just the singing per se, but the question of patriotism and nationalism. this is on the respect or disrespect of national symbols.
- as a politician, you are better off standing on the side of the law and on the side of patriotism and nationalism. if you run for congress, your role is to write laws and you want the citizens to respect and follow the laws you will write.
- if nievera is your friend and you do not want to offend him, then perhaps you should find a middle ground on what you will say – a place where it will not offend nievera and where you will not sound like you are disrespecting a law.
- better yet, show your statemanship and convince nievera to apologize for his wrong doing. being able to do this will show not only statemanship but also strong leadership. it will also put you on the side of what is right and smart.
we do have another memo coming up for you, but for the meantime, this memo is for your perusal.
you know… yours truly,
read how vitwater made manny pacquiao look bad here: http://the-wawam-file.blogspot.com/search/label/manny%20pacquiao
MANILA Philippines – Next time around, Manny Pacquiao might just sing it himself.
Amid the hullabaloo stirred by what many consider an improper rendition of the national anthem by Martin Nievera before the Pacquiao-Hatton bout last May 3, the Filipino boxing idol said he is willing to sing the national anthem “Lupang Hinirang” in his next fight.
“Pwede naman siguro ‘yun (That’s possible) next time… next fight,” a beaming Pacquiao said.
pacquiao has petitioned the comelec to accredit a political party called “Peoples Champ Movement” as a local party. he will most likely run for congress and they will field candidates in local positions in general santos city and sarangani.
“People’s Champ Movement” reminds me of “Champ” the jollibee hamburger. but i suppose that is much better than “Pambansang Kamao Movement” or ”Pacman The Champ Movement”. i am also glad they dropped the idea of “Champ Ako, You Know…” (read “manny pacquioa is a loser, you know..” here: http://tinyurl.com/cpkojn)
forming his own party is a good idea. that way he can define the direction he wants his party to take. it also frees him from being beholden to anyone or any ideology.
running for congress next year is a bad idea for him, career wise. freddie roach thinks pacquiao has two to three more good years as a champion fighter. that means mega-$ in fees and purse, possibly the biggest in the history of boxing and in the process cementing his place as one of the boxing greats in the sport’s history.
this congress thing will be very distracting for him. distraction at this point in in his career is a very bad thing. pacquiao has just gotten one step inside the halls of boxing greatness. the next two to three years of boxing will get him right in the middle of it.
we think it is ok for him to form the political party if that cannot be stopped anymore but he should not run for congress and just be the leader of his party. he should define what it is all about, set directions and the philiosphy and show the country he has more than just boxing prowess but leadership and vision for his city and the country.
manny pacquiao is now the boxing world’s legend. he is a true pinoy hero. world class skills and talents. a world champion many times over. admired by people all over the world.
a perfect picture of pinoy excellence, brilliance, hard work and skill. a man who unifies the country. a man every pinoy cheers to win, no exception.