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head to head comparison SWS vs Pulse Asia February 2013 Senatoriables Polls

March 13, 2013 Leave a comment

the good news is that the country has two polling companies doing a great job of capturing the sentiments of voters – SWS (social weather station) and Pulse Asia. it also adds to it that they tend to conduct the polls at about the same time. with the respondent criteria about the same and survey timing very close to each other, comparing the two results is a very good thing to do.

surveys give the people a view, scientific and objective, of what others think about candidates and issues. it can help others shape or confirm their own views. in this complex world of ours, more information is always better.

for candidates and handlers of the candidates, it can be more than informational, it can be very instructive. they can use the results to re-shape, change directions or strengthen their winning strategies or fix and avoid their losing strategies.

but that is very much dependent on the skill sets of the candidates and their handlers on analyzing and understanding surveys. that is the first step.

the second and the more important step is formulating new strategies and plans based on the survey analysis and conclusions.

we are providing here a first step analysis of the  survey results. there are a few more steps on analysis that needs to be done and more steps at formulating action steps in strategy change and plans formulation. but those are for another day.

in the meantime….

sws vs pulse 1

sws vs pulse 2

sws vs pulse 3

sws vs pulse 4

sws vs pulse 5

data sources: Pulse Asia & SWS

also read (click) :

sws rating feb2013

pulse asia rating feb2013

jv ejercito’s identity crisis, he is swimming in contradictions

March 11, 2013 Leave a comment

an article on 2013 senatoriable jv ejercito caught our attention. (see below) the headline struck us like a baseball bat – it was a headline that had a contradiction in it. on one hand JV says he wants to be his own man but the lead in  the headline identified him as “estrada’s son”. it’s either you are estrada’s son or you are yourself, an ejercito.

contradictions from senatoriable jv ejercito? we were not surprised. over at twitter (@wawam), we have talked about the many other contradictions from ejercito, including the name change that ejercito had done for himself.

the first paragraph in the PDI article plainly states what it also found as a contradiction:

He likes to be known as his father’s son, yet senatorial candidate Joseph Victor “JV” Ejercito also says he wants to be his own man.

Read more: http://newsinfo.inquirer.net/371355/estradas-son-jv-wants-to-be-his-own-man#ixzz2NCVc5Ibm

there were many more contradictions found in the article :

ejercito contradictions

ejercito is very much swimming in contradictions in that article that it almost made us dizzy. at first we thought maybe the dizziness was caused by a poorly written news article. that has happened before. but after reading the article at least three times, we thought the dizziness was not being caused by poor newspaper article writing, it was ejercito himself that was causing it with the contradictions he was dishing out in rapid succession.

this is bad news for ejercito from a marketing and advertising standpoint – an identity crisis is always not  a good thing to have in winning election campaigns. before consumers or in this case voters make a choice, they need to first know who the candidate is. ejercito seem to be using two sets of names, estrada and ejercito in different occasions and media which may put voters confused and unable to pin down who exactly is ejercito.

this identity crisis on its own is bad news but pair that with swimming in contradictions and it can be well, drowning to death. ejercito is obviously unable to adequately explain or give a good reason for the change in name.

half of ejercito thinks the name change is a good thing while the other half thinks its a bad thing, hence he goes to one end to the other like a pendulum gone crazy. ejercito seems to have one of his foot step on the other in every explanation he gives. we find it strange that senatoriable ejercito gives both good and bad things in the change of his name in the same interview.

we think poor or weak brand identification is one of the key reasons why UNA senatoriables suffered dramatic losses in rank and rating in the last SWS senatoriables poll.

(read here : dramatic drops for UNA & dramatic increases for Team PNoy in february SWS sentatoriables survey)

is jv ejercito following in the footsteps of UNA?

(note : jv ejercito is one of the top losers in rank and rating in the last SWS senatoriables poll)

ejercito PDI

(note : knowing PDI editors, we think the contradictory headline was intentionally written by them.)

read in full here : http://newsinfo.inquirer.net/371355/estradas-son-jv-wants-to-be-his-own-man

senatoriable Cynthia Villar’s “room nurse” statement angers pinoy nurses from all over the world

March 3, 2013 26 comments

this is the statement by cynthia villar from that video that got pinoy nurses, apparently from all over the world, very angry at her.

Ang sinasabi namin sa kanila na ‘actually, hindi naman kailangan ng nurse na matapos ang BSN (BS Nursing). Kasi itong mga nurses, gusto lang nilang maging room nurse,” Villar said, as she responded to a question posed by Winnie Monsod.

“(Kasi) sa Amerika or sa other countries, ano lang sila parang mag-aalaga… Hindi naman kailangan silang maging ganong kagaling,” she told Pagsubok sa mga Kandidato aired over GMA News TV.

source : http://ph.news.yahoo.com/villar-draws-nurses–ire-with-controversial-statement-043702029.html

pinoy social media was abuzz for two days now about it.

for us, the crucial question was – what did she mean by “room nurse”? is there such a classification or job as “room nurse”? we had tweeted the question to cynthia villar but we have had no answer from her yet.

we are not a nurse nor from the medical field, so we do not know anything about nurses and nursing. how is a “room nurse” different from the other nurses? we know of emergency room nurses, operating room nurses and pediatric nurses but we have not heard of the “room nurse”.

we assume the nurses who go to our hospital rooms are fully trained and experienced on medicine and science, not just fixing bed sheets. they do give us medicine, injections and IVs so we think that demands medical training.

villar seem to regard the “room nurse’ as similar to a hotel’s chambermaid whose job function is to clean and keep the hotel room in order from linens and everything else in the room. with that thinking, villar seem to be saying “room nurse” students will not need “technical” training or schooling on medicine and science.

to us the role of the “room nurse” who go to our hospital rooms is as important as the doctors who see us in keeping us healthy. in fact the nurse is on duty 24/7 while the doctor visits their patients at most twice a day for a few minutes to half an hour at the most on each visit. the nurse who is available 24/7 will need to make judgement calls when something happens to the patient, so we think her knowledge and skills go beyond bed sheets.

both cannot make mistakes and both need to be good at their jobs. they perform different jobs but their success or failure have the same impact on the patients they take care of. we also think both need training although not in the same degree on medicine and science.

but we are guessing that is what villar meant. the question goes back to what we said – is there a real job category such as a “room nurse” in the context that villar meant?

this was the explanation of villar after her statement became viral in social media.

Villar issued a statement after her answer went viral on social networking sites.

“The issue was really beyond me. I just interceded as chairperson of the House Committee on Higher and Technical Education. I have no power neither over CHED nor the nursing schools. As I said, my conciliatory efforts were overtaken by events—the charges filed by the schools against CHED officials,” she said

. “The 30-second limit for me to answer the question posed on the news program was too short to give the complete details surrounding the issue. I hope that this statement will clarify the issue. I am sorry if it has created confusion. Thank you,” Villar added.

source : http://ph.news.yahoo.com/villar-draws-nurses–ire-with-controversial-statement-043702029.html

we do not think her statement actually answered anything, specially the things that got many pinoy nurses  angry about or got insulted from. some are even wondering whether villar thought  ”RN” meant “room nurse” instead of “registered nurse”. the answer is way off and did not seem to have an understanding of what the issues are and what were insulting in her statement. she seemed to have explained and apologized for the wrong thing.

this is an unfortunate statement from cynthia villar specially that she has positioned herself as the “job creation” senator. in fact, her advertising calls her as “mrs. hanepbuhay”. she is so serious on it that she even went through the trouble of asking the COMELEC to agree to include “hanepbuhay” as her “alias” on the official ballots we will be using for the election. we will be reading that alias beside her name.

this episode though shows a huge disconnect (same word winnie monsod used in that interview) in that a senatoriable who positions herself as the “job creation” senator is unable to appreciate the job and profession called “nursing” and laborers called “nurses”.

20130303-203001.jpg

this was the facial reaction that winnie monsod showed while senatoriable cynthia villar mentioned her “room nurse” statement

————

we wanted to get to the bottom of what a “room nurse” is. we think the used of that term is the crux of the matter. thanks to @alvindakis. here is what we got:

photo (5)

photo

——

this morning, march 4, 2013, @cynthia_villar issued this apology:

photo

with 47% of voters not completing 12 senatoriables, dynasty candidates & re-electionists enter top 12

March 3, 2013 Leave a comment

source : http://www.sws.org.ph/

based on this SWS 2013 Senatorables survey – 47% of voters cannot complete all 12 senatoriables while an equal number, 47% can complete all 12. (balance 6% are undecided or made invalid markings).  on average, all voters will just be able to write down 9 names for the 12 senatoriable slots.

we think 47% unable to complete all 12 is a huge number. what that may are the following :

  • there is not enough 12 “good men” among the 33 senatoriables running for office. most are unworthy of being elected
  • not enough information about the candidates are reaching voters for them to complete the 12. this is just the start of the campaign period, let us hope this will change soon.

although still on the early stages of the campaign, at this point in time, these are the candidates who are benefiting from this situation and are getting better chances at getting elected :

  • dynasty candidates – children, siblings or spouses of elected officials who are running for senator
  • incumbent senators running for reelection  

based on the survey, of the top 12, 6 are candidates for reelection – legarda, escudero, cayetano, pimentel, trillanes and zubiri. we consider zubiri for reelection since he did serve a term in the senate. a large number in the top 12 are dynasty candidates –   villar, binay, ejercito aquino and angara. only 1 senatoriable, poe does not belong to any one of these groups.

the results of this survey would be so different if the 47% who did not complete the 12 spots would complete their list.

dynasty candidates are running on the basis of having the same family name as elected officials, that gives them a built-in advantage of being remembered more easily and have better chances of getting elected. not completing your list of 12 makes that advantage work for them for real.

completing the list of 12, say with names who are not re-electionists or dynasty candidates will have the effect of pushing down the dynasty candidates from the top 12.  

dramatic drops for UNA & dramatic increases for Team PNoy in february SWS sentatoriables survey

February 28, 2013 2 comments

the latest february 2013 SWS survey, on the 2013 senatoriables is characterized by dramatic drops and dramatic increases in rankings and/or ratings by some senatoriables. the dramatic drops are  all on UNA senatoriables while the dramatic increases were  on Team PNoy senatoriables.

this survey results are grim and bad news for many UNA senatoriables and for the whole party and great news for  Team PNoy and  specific senatoriables.

this is how bad it is for the UNA senatoriables :

  • 9 out of the top 12 senatoriables belong to the admin PNoy coalition with the UNA opposition getting only 3
  • 3 UNA senatoriables dropped out of the top 12 while 2 from  Team PNoy barged into the top 12
  • 6 out 12 Team PNoy senatoriables gained in rank (aquino, poe, villar, madrigal, trillanes and angara), 6 stayed the same (cayetano, escudero, hontiveros, legarda, magsaysay r, pimentel)
  • 6 out of 9 UNA senatoriables declined in rank (honasan, ejercito, enrile, gordon, maceda, zubiri), only 2 gained (binay, magsaysay)  while 1 stayed the same (cojuangco)

SWS PNoy Rank

SWS UNA Rank

  • 5 in 12 of the Team PNoy senatoriables gained in ratings (aquino, madrigal, poe, trillanes, villar), 4 stayed (angara, escudero, hontiveros, pimentel) while only 3 lost cayetano, legarda, magsaysay r). these three losses were minimal with 2 losing only 1 percentage point while the 3rd lost 2 percentage points
  • on the other hand, 7 out of 9 senatoriables of UNA lost ratings (cojuangco, ejercito, enrile, gordon, honasan, maceda, zubiri), 1 the same (magsaysay m)  and only 1 gained (binay).
  • most of the dramatic loses in rankings and/or ratings were suffered by the UNA senatoriables – jv ejercito, migz zubiri, jack enrile, gringo honasan and ernie maceda
  • consequently, most of the dramatic gains in ranking and ratings were gained by Team PNoy senatoriables – grace poe, bam aquino, jamby madrigal and cynthia villar
  • no changes occurred for UNA bottom dweller mitos magsaysay, tingting cojuangco and ernie maceda

sws PNoy Rating

sws UNA Rating

what can explain the dramatic loses by the UNA senatoriables?

we think its a brand positioning blunder by UNA. we read it first from statements from mitos magsaysay where she said UNA wanted “aquino to succeed” and that their role is to give “constructive criticism”. (read here: malacanang delivers THE BOMB on senatoriable mitos magsaysay)

a few days after that, jv ejercito basically said the same thing, plus the UNA spokesman. some of them even said UNA was not necessarily an opposition party. instead of saying they are an opposition party, they were saying things like they will be “fiscalizers”. why then would voters favor UNA when the president himself has his own set of senatoriables?

these were very confusing statements by the UNA senatoriables and the UNA party. people must have wondered  if UNA was not the opposition party, what are they then? that can mean they are part of the administration. if they are part of the administration, why do they have competing senatoriables to that of the admin party?

this was a very basic and fundamental blunder by UNA. instead of differentiating  themselves against Team PNoy, they were actually making themselves similar to their opponents. two of the key elements of brand building is uniqueness and differentiation versus competition. instead of achieving those, they were actually making themselves similar. the result is UNA’s brand positioning became invisible in the eyes of the voters. being invisible allows the voters to only see Team PNoy.

Team PNoy released their TV ads soon after. statements by jv ejercito and the UNA party in reaction to the TV ad did not help the party either and made it worst for them.

Ejercito explained where UNA stands when it comes to the Aquino administration. They support his platform of good governance but they want to keep the Senate as an independent institution to keep the administration in check.

“We admit that the President is very popular. We have supported the President on his thrust for good governance. But sometimes when you are too popular, you do not know anymore the pulse of the people,” he said.

http://www.rappler.com/nation/21139-jv-ejercito-to-team-pnoy-why-the-impostor-tag

ejercito’s words explain the problem UNA created for  themselves. he did say the party supports aquino in his platform of good governance. aquino was elected by a landslide vote and continue to be the country’s most popular president on the basis of a good governance election promise and actions during his term. ejercito simply acknowledged aquino is doing well which we think to many voters would mean they should favor the senators aquino is supporting.

UNA was not defining themselves in the mind of the voters. what they were doing instead was propping up even more an already popular president and this president has his own list of senatoriables.

in marketing and advertising, you never talk about your competition, you talk about yourself and how good you are and what you can do that competition cannot. if you talk about competition, you do so only to show their weakness or failure. in this case UNA was not even mentioning any failure or weakness of aquino or Team PNoy. ejercito even praised the achievements and strengths of aquino.

UNA’s blunder is not just very bad brand positioning, we think its really a detrimental strategic blunder. we are guessing that they did research and found out that noynoy aquino is a very popular president and that noynoy aquino is the strongest endorser in philippine politics bar none.

UNA was unable to figure what they can do to counter this high popularity of noynoy aquino. we think their biggest error is thinking that since aquino is very popular, they should not go against him. and that thinking is very much like giving up on the election even before it started.

 this kind of results in the surveys with the kind of competition and smarts or lack of smarts by UNA is not surprising. Team PNoy must be very pleased with the way UNA is handling their campaign.

—-

source of SWS survey :    http://www.bworldonline.com/content.php?section=&title=Team-PNoy-takes-the-lead-in-latest-SWS-BW-poll&id=66397#

Team PNoy takes the lead in latest SWS-BW poll

2013 Senatoriables Poll now open – vote here

February 16, 2013 5 comments

welcome to The Presidentiables Blog 2013 Senatoriables Poll!

the list only has the major senatoriables running for the 2013 election. the list is short of the 30+ official candidates for senators. the pictures of the senatoriables with different sizes and shapes were hardly chosen as they were picked up from whatever our friend Google Image gave us.

this is an unscientific poll given that no random sampling has been done and there was no vetting of respondents. anyone with an internet connection can cast their vote in this poll. obviously only those with an internet connection are the respondents in this poll which is hardly reflective of the actual voting population.

but candidates and supporters can use the results for bragging rights.

they can also use the poll results as a gauge of the size of the support candidates are getting out of netizens. respondents who vote here are social media users and they can be harnessed to promote the candidacy of senatoriables. as it has been shown in the most recent months, Philippine netizens who are in social media is a very potent force who can influence national life and behavior or attitudes of national leaders. a candidate who gets higher votes than others here can say they have bigger netizen support. the question then is how can this candidate harness the netizen support for more support in the internet and how to make this spill over to traditional media and real world voting by election time.

make your vote count! you will be given only 12 votes in this list. come back here from time to time and find out who is being chosen by readers of this blog.

thank you all and good luck, senatoriables.

—–

please read comments for updates in this poll.

VOTE HERE

notes :

  • the software will allow you to vote for a maximum of only 12 candidates.
  • after you cast your vote, you can click “view results” if you are not taken to the results portion
  • poll opened on february 16, 2013
  • poll will close on day before election day
  • follow us on twitter -> @wawam

note that the pictures here are arranged in alphabetical order based on their first name. that is nearly scientific.

——

if you have a twitter account, please use these hash tags:

2013 hash tags

complete official list of senatoriables in the 2013 election (33 candidates)

January 24, 2013 Leave a comment

  1. ALCANTARA, SAMSON (SJS) (SOCIAL JUSTICE SOCIETY)
  2. ANGARA, EDGARDO (LDP) (LABAN NG DEMOKRATIKONG PILIPINO)
  3. AQUINO, BENIGNO BAM (LP) (LIBERAL PARTY)
  4. BELGICA, GRECO (DPP) (DEMOCRATIC PARTY OF THE PHILIPPINES)
  5. BINAY, NANCY (UNA) (UNITED NATIONALIST ALLIANCE)
  6. CASIÑO, TEDDY (INDEPENDENT)
  7. CAYETANO, ALAN PETER (NP) (NACIONALIST PARTY)
  8. COJUANGCO, TINGTING (UNA) (UNITED NATIONALIST ALLIANCE)
  9. DAVID, LITO (KPTRAN) (ANG KAPATIRAN PARTY)
  10. DELOS REYES,JC (KPTRAN) (ANG KAPATIRAN PARTY)
  11. EJERCITO ESTRADA, JV (UNA) (UNITED NATIONALIST ALLIANCE)
  12. ENRILE, JUAN PONCE JR.(NPC) (NATIONALIST PEOPLE’S COALITION)
  13. ESCUDERO, CHIZ (INDEPENDENT)
  14. FALCONE, BAL (DPP) (DEMOCRATIC PARTY OF THE PHILIPPINES)
  15. GORDON, DICK (UNA) (UNITED NACIONALIST ALLIANCE)
  16. HAGEDORN, ED (INDEPENDENT)
  17. HONASAN, GRINGO (UNA) (UNITED NACIONALIST ALLIANCE)
  18. HONTIVEROS, RISA (AKBAYAN) (AKBAYAN CITIZENS’ ACTION PARTY)
  19. LEGARDA, LOREN (NPC) (NATIONALIST PEOPLE’S COALITION)
  20. LLASOS, MARWIL (KPTRAN) (ANG KAPATIRAN PARTY)
  21. MACEDA, MANONG ERNIE (UNA) (UNITED NACIONALIST ALLIANCE)
  22. MADRIGAL, JAMBY (LP) (LIBERAL PARTY)
  23. MAGSAYSAY, MITOS (UNA) (UNITED NACIONALIST ALLIANCE)
  24. MAGSAYSAY, RAMON JR. (LP) (LIBERAL PARTY)
  25. MONTAÑO, MON (INDEPENDENT)
  26. PENSON, RICARDO (INDEPENDENT)
  27. PIMENTEL, KOKO (PDP) (PARTIDO NG DEMOKRATIKONG PILIPINO-LABAN)
  28. POE, GRACE (INDEPENDENT)
  29. SEÑERES, CHRISTIAN (DPP) (DEMOCRATIC PARTY OF THE PHILIPPINES)
  30. TRILLANES, ANTONIO IV (NP) (NACIONALISTA PARTY)
  31. VILLANUEVA, BRO.EDDIE (BP) (BANGON PILIPNAS PARTY)
  32. VILLAR,CYNTHIA HANEPBUHAY (NP) (NACIONALISTA PARTY)
  33. ZUBIRI, MIGZ (UNA) (UNITED NACIONALIST ALLIANCE)

source: http://www.comelec.gov.ph/?r=Elections/2013natloc/ListOfCandidates/CertifiedListOfCandidates

senatoriable nancy binay’s TV ad – empty promises glorified

January 17, 2013 2 comments

nancy binay, daughter of vice president jejomar binay will run for senator.  she released a tv ad, legally epal, with the tagline ”Kay Nancy Binay – mga bata gaganda ang buhay” (With Nancy Binay – children will have a more beautiful life).

the ad positions the senatoriable as pro children with the  specific promises of improving education (“gaganda ang edukasyon”) and improving health (gaganda ang kalusugan”) leading to a more beautiful life (“gaganda ang buhay”) for the children.

it is an interesting positioning as it specifically places nancy on a pro-children promise. we do not remember political candidates having taken this positioning in the past. question is, is this enough to get her elected? is children’s good life a compelling proposition to voters? we assume some research has been done on this one.

while nancy’s advertising positioning and promise  is specific to pro-children, it is not specific on exactly what she plans to do in promoting the “good life” of children through “good education” and “good health”. it does not specifically answer the question – how will she do it?

in advertising, what is missing is called the “reason why” or the support. it tells the audience how will the candidate deliver the promise, what will she do to make it happen.

from an advertising technical standpoint it does have a “reason why” – it uses her dad, vice president binay with copy that says “mana sa kanyang ama” (“takes up [inherit] from her father”)  but does not say any specific action that nancy will take to improve education and health for children. all it does is to ride on the general popularity of her dad. after all, he did get elected vice president in the last presidential elections.

but jejomar is a weak reason why for the promise of children’s welfare – he is not known to be a children’s welfare advocate. in fact his ads during the vice presidential campaign were more on the general progress in the city of makati and the specific benefits residents of makati have gained while he was mayor there, children’s welfare was hardly mentioned.

the reason why, specially in political ads is very important. it gives specific promises as to what plan of action the candidate will do when elected into office. using a reason why that does not connect to the promise is of no help and of no consequence, it is like having none at all.

in this ad, nancy binay gave empty promises that we doubt will get her elected. it’s a WAWAM – what a waste of advertising money.

president noynoy aquino’s campaign promises

May 21, 2010 Leave a comment

bad news for mar roxas – both SWS and Pulse Asia exit polls show a Jejomar Binay win

May 15, 2010 Leave a comment

the current COMELEC and GMA7 unofficial partial tally of votes put jejomar  binay and mar roxas to close to call with a spread of only 800T votes with binay leading but 6 million votes still uncounted. binay has claimed victory, saying only an electronic garci can change the outcome while roxas says he will win by a squeaker when the votes from visayas are counted, roxas’ bailiwick. both are saying these are based on reports from their supporters who are in the field.

however, both SWS and Pulse Asia exit polls point to a binay win with pulse asia giving it to binay with a 5.3% points margin. with a 1% sampling error, that puts binay a slight winner. SWS gives it to binay a 2.4% points margin.

roxas saying the visayas as his bailiwick is being confirmed by the pulse asia exit poll where he dominates with 54.7% versus binay’s 25.4%. however, binay dominates roxas almost with the same large margin in all other areas – NCR, Luzon and Mindanao. 

source: http://pulseasia.com.ph/pulseasia/story.asp?ID=720

source: http://www.sws.org.ph/

is kris, president noynoy’s sister a liability or an asset?

May 13, 2010 6 comments

no, we have not forgotten kris aquino’s stament on national tv that she will leave the country should noynoy win the presidency. (read here, and post your commments : should kris aquino make good her promise to leave the country should noynoy win the election?)

noynoy is set to be proclained president very soon. have we changed our mind on kris aquino? we did ran a poll on kris here where we asked if kris is an asset or a liability to the aquino campaign, read here : is kris aquino a liability or an asset to the noynoy aquino campaign? .

for now, we want to ask you this one:

video where kris said she will leave the country if noynoy is elected:

read other posts:

your sentiments and reactions on the 2010 election experience, voice them out here

May 13, 2010 17 comments

first time that the country is conducting an automated election in its history. aside from that historic omoent, this election is also one of the most important in the country’s history.

you have gone to the polling places and casted your vote, now let us know how you feel, how the experience went and whatever your thoughts are.

tell us what you think, some leads for your to answer:

  • areas of improvements
  • what were the problem areas
  • where were the problems
  • what irritated you the most
  • what went well
  • what made you happy
  • what are the good things
  • what did you like the most
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