an article on 2013 senatoriable jv ejercito caught our attention. (see below) the headline struck us like a baseball bat – it was a headline that had a contradiction in it. on one hand JV says he wants to be his own man but the lead in the headline identified him as “estrada’s son”. it’s either you are estrada’s son or you are yourself, an ejercito.
contradictions from senatoriable jv ejercito? we were not surprised. over at twitter (@wawam), we have talked about the many other contradictions from ejercito, including the name change that ejercito had done for himself.
the first paragraph in the PDI article plainly states what it also found as a contradiction:
He likes to be known as his father’s son, yet senatorial candidate Joseph Victor “JV” Ejercito also says he wants to be his own man.
there were many more contradictions found in the article :
ejercito is very much swimming in contradictions in that article that it almost made us dizzy. at first we thought maybe the dizziness was caused by a poorly written news article. that has happened before. but after reading the article at least three times, we thought the dizziness was not being caused by poor newspaper article writing, it was ejercito himself that was causing it with the contradictions he was dishing out in rapid succession.
this is bad news for ejercito from a marketing and advertising standpoint – an identity crisis is always not a good thing to have in winning election campaigns. before consumers or in this case voters make a choice, they need to first know who the candidate is. ejercito seem to be using two sets of names, estrada and ejercito in different occasions and media which may put voters confused and unable to pin down who exactly is ejercito.
this identity crisis on its own is bad news but pair that with swimming in contradictions and it can be well, drowning to death. ejercito is obviously unable to adequately explain or give a good reason for the change in name.
half of ejercito thinks the name change is a good thing while the other half thinks its a bad thing, hence he goes to one end to the other like a pendulum gone crazy. ejercito seems to have one of his foot step on the other in every explanation he gives. we find it strange that senatoriable ejercito gives both good and bad things in the change of his name in the same interview.
we think poor or weak brand identification is one of the key reasons why UNA senatoriables suffered dramatic losses in rank and rating in the last SWS senatoriables poll.
is jv ejercito following in the footsteps of UNA?
(note : jv ejercito is one of the top losers in rank and rating in the last SWS senatoriables poll)
(note : knowing PDI editors, we think the contradictory headline was intentionally written by them.)
read in full here : http://newsinfo.inquirer.net/371355/estradas-son-jv-wants-to-be-his-own-man
Palace to Mitos: Thanks, but no thanksBy Willard Cheng, ABS-CBN News
MANILA – Malacañang doubts that United Nationalist Alliance (UNA) senatorial candidate Mitos Magsaysay wants President Aquino to “succeed,” disputing her statement that UNA senatorial candidates give constructive criticisms to help the administration “to be the best that it could be.”
“Thank you Rep. Mitos but the President and his Cabinet do not need a US Army slogan to excel. The President has been doing good governance for the past three years, much admired by both the local and international communities, notwithstanding your ‘friendly’ help,” presidential spokesperson Edwin Lacierda said in a text message.
Deputy presidential spokesperson Abigail Valte described Magsaysay’s statement as a “turnaround” from the critical statements that Magsaysay has issued about President Aquino.
Valte pointed out the Magsaysay has called Aquino several names.
Magsaysay once described Aquino as “the most amateur, stubborn, laid back, lazy, immature, and least knowledgeable president we ever had.”
“That is certainly a turnaround from the two-and-a-half years worth of statements that Representative Magsaysay has been issuing against the President. Very early on, she had already let loose of several names about the President… With friends like that, who needs enemies?” Valte said.
“She’s not in the slate of the President. That speaks volumes for itself,” Valte added.
Lacierda earlier said that UNA senatorial candidates are confusing the public by wanting to be associated with President Aquino to increase their chances of winning but have been very critical of the administration.
mitos magsaysay since noynoy aquino became president had nothing but criticism and disdain on aquino on every any topic, with or without an issue. for some reason, mitos is always interviewed by media and for some reason she has given some comment, or the other on anything aquino does. and more than always, she would give a negative comment.
this reaction on malacanang to mitos is understandable and certainly deserving of mitos magsaysay.
nitos is on the 21-22nd spot in the latest SWS senatoriables, a long way off from making it to the top 12.
there are news reports saying senator kiko pangilinan is withdrawing his bid for the senate presidency and the LP is joining forces with others to preserve the unity in the senate.
we think that is a very wise and simply an excellent move for the LP. the LP must have decided on this move as they must have confirmed they do not have the votes to win the seat in the senate.
withdrawing pangilinan’s bid for the senate presidency saves the LP from being a “loser” in the senate. now that they have withdrawn, the LP has now become the kingmaker at the senate, the swing vote not only for the senate presidency seat but for legislative matters.
being part of the majority, it puts the LP as part of the power base in the senate. it has a voice and can influence the majority versus putting them in the minority had they pursued pangilinan’s losing bid. down the line, the LP has leverage as the lower house appears to be theirs with belmonte seemingly assured of a win as speaker of the house.
also, being in the majority puts the LP within shooting distance of a chance to move up to the senate presidency, as perhaps next in line if down the road, months from now there is a need to look for a new senate president. we have previously seen changes occur in the senate presidency mid term.
on the whole, this withdrawal of pangilinan’s bid is really an excellent tactical move. we congratulate the LP!
Pangilinan quits Senate chief race
By Maila Ager
First Posted 08:50:00 07/25/2010
MANILA, Philippines—On the eve of the opening of the 15th Congress on Monday, Senator Francis ”Kiko” Pangilinan announced that he is withdrawing from the Senate presidency race, saying that pursuing his bid would only keep the chamber “fragmented and disunited.”
“Much as I would like to go down fighting, I realize that to continue with my bid would keep the Senate fragmented and disunited. The disunity must now end. I believe i can help make it happen by voluntarily stepping aside,” Pangilinan said in a statement on Sunday.
“After prayer and reflection, consulting my family and our Senate allies, I have decided to withdraw from the race in order to pave the way for the senators to choose another from our ranks who can unite us,” he said.