an article on 2013 senatoriable jv ejercito caught our attention. (see below) the headline struck us like a baseball bat – it was a headline that had a contradiction in it. on one hand JV says he wants to be his own man but the lead in the headline identified him as “estrada’s son”. it’s either you are estrada’s son or you are yourself, an ejercito.
contradictions from senatoriable jv ejercito? we were not surprised. over at twitter (@wawam), we have talked about the many other contradictions from ejercito, including the name change that ejercito had done for himself.
the first paragraph in the PDI article plainly states what it also found as a contradiction:
He likes to be known as his father’s son, yet senatorial candidate Joseph Victor “JV” Ejercito also says he wants to be his own man.
there were many more contradictions found in the article :
ejercito is very much swimming in contradictions in that article that it almost made us dizzy. at first we thought maybe the dizziness was caused by a poorly written news article. that has happened before. but after reading the article at least three times, we thought the dizziness was not being caused by poor newspaper article writing, it was ejercito himself that was causing it with the contradictions he was dishing out in rapid succession.
this is bad news for ejercito from a marketing and advertising standpoint – an identity crisis is always not a good thing to have in winning election campaigns. before consumers or in this case voters make a choice, they need to first know who the candidate is. ejercito seem to be using two sets of names, estrada and ejercito in different occasions and media which may put voters confused and unable to pin down who exactly is ejercito.
this identity crisis on its own is bad news but pair that with swimming in contradictions and it can be well, drowning to death. ejercito is obviously unable to adequately explain or give a good reason for the change in name.
half of ejercito thinks the name change is a good thing while the other half thinks its a bad thing, hence he goes to one end to the other like a pendulum gone crazy. ejercito seems to have one of his foot step on the other in every explanation he gives. we find it strange that senatoriable ejercito gives both good and bad things in the change of his name in the same interview.
we think poor or weak brand identification is one of the key reasons why UNA senatoriables suffered dramatic losses in rank and rating in the last SWS senatoriables poll.
is jv ejercito following in the footsteps of UNA?
(note : jv ejercito is one of the top losers in rank and rating in the last SWS senatoriables poll)
(note : knowing PDI editors, we think the contradictory headline was intentionally written by them.)
read in full here : http://newsinfo.inquirer.net/371355/estradas-son-jv-wants-to-be-his-own-man
Pulse Asia’s Chief Justice Corona Trial Poll results – the people sees past through prosecution’s incompetence
- we are surprised at the high number of 84% of the respondents following the developments of the impeachment rial of chief justice corona. we thought it would not be this high. after all this is not the president of the country like the erap estrada impeachment, just the chief justice. the erap impeachment getting high numbers will not be a surprise but a chief justice impeachment is.
- a high number of those who follow the developments say tv is their media choice at 80%. that means many of the people are watching the live coverage of the impeachment trial. they are getting the developments first hand, seeing the drama unfold in front of their eyes.
- internet for some reason got a very low number – just 1%, we think this is mostly a function of low computer incidence and low internet usage among the poor who accounts for a large majority of the philippine population.
- radio coming in only at 12% is a shock. radio is the dominant media ownership in the country, almost 100% of homes have radio. for radio to be a non factor in medium choice is very surprising. this means tv has become a most important medium in the country. (the advertising industry need to retool some of theoir thinking on this one.)
- the defense was trying to make something out of their charge that the impeachment complaint was fast-tracked at the Hour Of Representatives. we really don’t understand why this is important and what it is for but they seem to be saying because it was railroaded at the house, the complaint is invalid, don’t ask us why because we can;t explain it.
- also we do not think it really matters, the fact is the senate has opened an impeachment court. whether it has been fast-tracked or not no longer matters.
- this table is a practically a split where respondents can’t decide whether it was fast-tracked or not at he HOR. the numbers are practically tied with 32% saying it was fast-tracked while 38% do not think it was fast-tracked.
- looks like the defense team has lost his battle.
this chart to us the most important findings of the poll – how people feel about the guilt or innocence of the the chief justice on the charges brought to him bu the HOR (House Of Representatives).
it is important to take note of this from the Pulse Asia website:
The survey fieldwork was conducted from February 26 to March 9, 2012 using face-to-face interviews. The following developments preoccupied Filipinos immediately prior to and during the conduct of the interviews for this survey: (1) the ongoing impeachment trial of Supreme Court Chief Justice Renato C. Corona* ; (2) the arraignment for electoral fraud of former President and incumbent Pampanga Representative Gloria Macapagal-Arroyo; (3) the death and destruction caused by a 6.9 intensity earthquake in the Visayas on 06 February 2012; (4) the commemoration of the 26th anniversary of EDSA People Power I; (5) the controversies involving a few presidential appointees; (6) the death of Negros Occidental Representative Ignacio Arroyo and the fight over his remains; and (7) the increase in oil prices, fluctuating power rates, declining headline inflation rate, and the record-breaking performance of the Philippine Stock Exchange.
this survey was conducted while the prosecution was still presenting their witnesses and evidence to the court. the defense has not started any of their presentations yet.
- the significant difference in those who believe corona is guilty at 47% versus those who believe he is innocent at 5% is a very significant finding. that means at that point in time when the poll was taken, when the prosecution was still making their case, the people was seeing corona as guilty.
- we were of the view that the prosecution team was screwing up big time. we are not lawyers but we can tell they were doing a very bad job. the only time the prosecution did well was when neil tupas, the lead prosecutor delivered his opening speech during the trial. everything after that speech was horrible for the prosecution. he did well because he read a written speech.
- the corona trial became a sad telenovela of “what did the prosecution do wrong this time? the prosecution delivered – they seemed to have done something new that was wrong on a daily basis. we knew that as senator miriam defensor santiago and the presiding judge himself, senator juan ponce enrile delivered their most impassioned speeches in the trial berating the prosecution team on their latest blunders, incompetence or errors, senator santiago didn;t even bother to sugar coat her words, she just said it in plain, actually elegant and biting english. wha?!
- over and beyond that thick muck of prosecution incompetence, the prosecution in reality was able to get past the court evidence and testimonies that to say the least corona needed to explain to the court and the country or evidence and testimony that can be used by the senator judges to convict corona.
- for the respondents to see through that thick muck of prosecution incompetence and find corona guilty to us is just short of being a miracle or brilliance on the part of the respondents.
- to be fair the incompetence the prosecution showed was not really on the main point of their existence in the impeachment court, but on the almost and everything they did outside the court and before the impeachment court came into being. the fact is they were able to get the court to accept testimony and evidence that the senator judges can use to convict corona.
- okay, we stand corrected, the prosecution also showed incompetence during the trial as they were constantly berated by senators santiago and enrile on their lack of knowledge and skills in presenting evidence and testimony of their witnesses. in other words, the senator judges were saying the prosecution did not know how to properly conduct a trial. that of course was a surprise considering the prosecutors are lawyers who were elected congressmen in their districts. apparently, not all lawyers are created equal and these congressmen who are also lawyers were shortchanged on that aspect when God made them lawyers.
- does that mean the respondents were so brilliantly gifted that they were able to separate the garbage from the prosecution on their lawyering skills versus the evidence they were able to get the court accepted?
- there is no other explanation for it. it looks like the respondents know what a corrupt official is versus one that is not. or an impeachable chief justice versus one who is not.
- we think the people are just so fed up with corrupt and incompetent government officials that it did not matter even if the messenger of the message is being faulted by santiago on a daily basis.
more on this next….