this is a country where most tv ads use celebrities in their ads. the advertising industry has used celebrities as the winning formula in their ads. if that is true for mass consumer products like sanitary napkins to vitamins, why not for presidentiables? after all presidentiables are really not very different from mass consumer products.
who among the celebrities have the kiss of death on presidentiables and how has the kiss of victory among them?
these are very distressing numbers not only for president arroyo but also for gilbert teodoro, the standard bearer of arroyo’s political party lakas-kampi-cmd.
in the past weeks, the talk of arroyo abandoning teodoro in favor of manny villar or villarroyo is material for headlines and the front pages of newspapers and tv newscasts. the other headline and front page content is the disintegration of lakas-kampi-cmd with key officers abandoning the party, candidates complaining and members moving out of the party to join the NP or the LP.
to fix the first one, arroyo sent out to the press her word ordering her troops, her party mates to support teodoro, not only to vote for him but to campaign for him. this was the first time after a very long time that arroyo ever spoke of teodoro in this manner. arroyo has never come out actually stating her support for teodoro. even during the proclamation of teodoro as the standard bearer of lakas-kampi, arroyo did not raise the hands of teodoro as is the tradition in philippine politics. she did not even give a speech during the event.
that was the last time we saw arroyo and teodoro in the same room. she even resigned as party chair and gave it to teodoro. all these were meant to distance herself from teodoro acting on the realization that arroyo’s endorsement is a kiss of death on teodoro’s chances of winning the election.
for some reason, arroyo and lakas-kampi broke away from that strategy when arroyo gave marching orders for her party mates to campaign for teodoro. that had the effect of reminding people that arroyo supports teodoro in this campaign.
with these performance ratings of arroyo hitting a new historical low, this outing of arroyo in support of teodoro is a very grave and fatal tactical error. teodoro was just whole heatedly endorsed by the most unpopular national leader of the country. her words, because of her unpopularity will not be good for teodoro, it will harm him even more.
teodoro is already being pushed down in the polls because of the association of teodoro with arroyo. arroyo coming out more directly about it id like pouring alcohol over a open wound.
with arroyo as party mate, teodoro does not need opponents in this election. in fact we think had arroyo endorsed or expressed her support for tedoro’s rivals, she would have a better chance of helping teodoro get elected as president in may 2010.
villaroyo – this is the name that mar roxas gave manny villar in today’s launch of the LP’s presidential campaign. roxas says it will be made more apparent in the next few weeks that manny villar is indeed the secret candidate of gloria macapagal arroyo.
gilbert teodoro, the LAKAS-KAMPI-CMD standard bearer is the presidentiable cloearly associated with arroyo, being party mates and both of them claiming it is such. teodoro’s low ratings in the polls, 5% at best at this late stage of the campaign is showing arroyo has given teodoro a kiss of death.
mar roxas is hoping villar will be given the same kiss of death. but is arroyo’s kiss of death transferable?