noynoy aquino’s “hindi ka nag-iisa” tv spot – historic ad for a historic presidentiable?

this ad has made philippine advertising history – it has the most number of tv celebrity endorsers  featured in one single tv ad. that says a lot about this ad. celebrity endorsers in tv ads is one of the most potent in the country and widely used by mass consumer products from fast food chains, detergents to sanitary napkins and just about anything else you see on tv. if mass consumer products use celebrity endorsers in their ads, why shouldn’t politicians? and in fact they did in the last elections so much so that a number of them got elected only because of the endorsers featured in their ads.   

the list of celebrities in noynoy’s tv ad is very extensive and we have to admit  very impressive. the set of celebrities in the ads appeal to very much the full spectrum of voters, across all demographics and psychographics with special focus on the masses and the young adult.

the ad is actually a song with a familiar message for at least among the older set. “hindi ka nag-iisa” is a line used in the 80′s first by ninoy aquino during his presidential run, then by cory aquino.

a recurring theme in the ad is the message of people coming out to support noynoy’s candidacy which is  one of the more relevant messages in the ad as it is probably one of the more real feelings of many voters.

the music is well done with great production values and sang with passion and excellent voicing by regine velasquez. some of the images however are too staged and bordering on the boring and contrive. on the over-all though the ad is well produced.

with noynoy already the run-away dominant leader in the most recent polls (60%), will this strengthen his position more and expand his voter base?

please read –> noynoy aquino to lose the election due to advertising blunders

join the poll, “who do you like best among the presidentiables?”. click here to vote and see the results: http://wp.me/pnw03-cr

join a poll, “3 presidentiables you will not vote and do not want to win the 2010 election“. click here to vote and see the results: http://wp.me/paTrm-12E

this ad works because it captures what a lot of people, ordinary folks have found themselves in - an other uninvolved voter who is now actively supporting a political candidate, noynoy aquino. 

that is basically what happened during the wake and burial of cory aquino – young and old came out to the streets to pay their respects for cory, even those who previously were not at all in mass actions like those.

the lyrics of the song says it all:

Nang bawa’t mamamayan
pagmamahal natin sa bayan
‘wag na nating itago, ‘di tayo susuko

the ad shows a long list of celebrities who have not been  previously seen coming together for any cause. more importantly, these are celebrities who we did not expect and certainly did not even imagine would come out to appear for a tv ad for the election of a president.

seeing them and all of them in one ad struck a chord in our hearts as many of us felt the same way – for the first time we are coming out of our shell to support a presidential candidate.

~wawam~

 

The stars (in order of appearance) are: Regine Velasquez, James Yap, Kerby Raymundo, Willie Miller, KG Canaleta (PBA player), Cyrus Baguio, Sharon Cuneta, Boy Abunda, Anne Curtis, Bianca Gonzales, Mariel Rodriguez, Erik Santos, Bea Alonzo, Dingdong Dantes, Ai-Ai delas Alas, Ogie Alcasid, Marian Rivera, Kris Aquino and Noynoy himself, together with Enrico Villanueva, LA Tenorio, and Larry Fonacier and Paulo Bugia (Ateneo players now with PBA) for the last shot.

“HINDI KA NAG IISA”
Composed by: Ogie Alcasid
Sung by: Regine Velasquez

Sasamahan ka namin
Kahit paligid ay madilim
Iilawan ang daan tungo sa magandang kinabukasan.
Ika’y mamuno,kami ay susunod
pagkakaisa’y ating itaguyod
ang Pilipinas ay naghihintay
handa kaming kumilos,handang umalalay.