Home > how to win philippine elections, opposition > how to win the 2010 philippine elections : philippine marketing and philippine advertising 101

how to win the 2010 philippine elections : philippine marketing and philippine advertising 101

this blog will look at the philippine election from a marketing and advertising perspective. winning an election is really no different from doing marketing and advertising for mass consumer products like detergent products, toothpaste and computer products. the same principles, the same strategies and tactics, consumer research and marketing mix are applied. candidates who do the best marketing and advertising will win the election.

this blog is a spin off from WAWAM! (http://the-wawam-file.blogspot.com/) where a large amount of posts have been posted on philippine political ads and the recent 2008 US presidential campaign. 

note: “presidentiables” are candidates who are running for the office of the president or a presidential candidate. it was probably coined by a desk editor of a newspaper to have a single word for it to take less space in newspaper headlines.

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  1. November 25, 2008 at 10:56 pm

    let us know what you think

  2. wilfredo p. buluran
    March 6, 2009 at 6:15 am

    marketing a candidate of course is only one factor to win in the election.but for any presidentiable, good marketing strategies and candidate’s dedication to work for the poor is number 1.it is being earned and not just gain overnight.erap has proven to be a pro masa and is very popular to poor filipinos for his achievements ang projects which are pro poor.
    chiz is a consistent good critic, focusing on good criticisms only for the subject to reform.i admire senator chiz for his consistency and will also be a very good president if given a chance.

    • March 6, 2009 at 12:25 pm

      erap has not proven anything that he is pro-masa. it is a carry-over from the image he built as an actor.

      “dedicating to work the poor” is a marketing decision that is made. it is called brand positioning. there are other types of brand positioning, erap chose that to be his.

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