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mar roxas – questions that need to be answered

Roxas won’t apologize for Friday’s expletive


abs-cbnNEWS.com | 12/15/2008 11:06 AMThey shouldn’t wait for an apology because it will never come, Sen. Manuel “Mar” Roxas said Monday.Roxas made the statement as a reaction to reports that the Palace was saddened with his swearing during his speech at the anti-charter change (cha-cha) rally in Makati City last Friday.

In a phone interview, deputy presidential spokesperson Anthony Golez said the Palace respects Roxas’ actions, saying that it is up to him if he wants to apologize or not.

“We respect everyone’s feelings. What is important is what is inside each person, and as for Roxas, he should just do whatever he thinks is right,” he said in an interview on ABS-CBN’s “Umagang Kay Ganda.”

At the same program, Roxas said that he has nothing to apologize for, saying that what he did was merely a reflection of the people’s frustrations towards the Arroyo administration.

“This is the real thing. I’m not plastic. This is the sentiment of the Filipino people, and the [administration] should act properly,” Roxas said in an interview at ABS-CBN’s “Umagang Kay Ganda.”

“We are hungry, we have no jobs, our only hope lies in other countries, not in our own. Despite these, the administration is preoccupied with cha-cha. I didn’t say anything beyond what the people feel. I just said the truth,” he added.

In spite of the sudden outburst of emotions during the rally, Roxas made it clear that the expletive-laced speech was addressed to the situation, and not to President Arroyo.

“My swearing was because of the awful situation we are in. That is what I am referring to,” he said.

read in full here: http://www.abs-cbnnews.com/nation/12/15/08/roxas-fridays-expletive-dont-expect-me-apologize

 

senator putang ina has taken a tough stand on the words he uttered. we will not dwell into examining his reasons for saying those words and his rationalization on why he does not want to apologize for it. what we will do is post a few questions for roxas to answer before he goes to sleep at night.

first, what he has done is he gave himself  a brand negative. whether that brand negative is big, important, detrimental or not, the point is he gave himself one. right now it may be small to medium but who knows what the future will be. of course, it can both ways, that negative might not grow and in fact it might disappear. or if he is unlucky, it might not. only time will tell.

you usually do not want a brand to have a negative. the ideal you aim for is a perfect brand where all key components are not just favorable but also preferred. but that is normally not enough. you also look if it has some negatives.

launching a brand with some negatives is a high risk situation. once it is discovered by consumers, it can grow and it can spread when it does, then there is no stopping it.

and that leads us to the questions roxas need to answer. these are the questions he needs to answer to answer the question, “Should I apologize or not?”

  •  media will not easily forget it. once done, it is forever there. filed and ready for use anytime.
  • his presidentiable opponents will also not forget it. it does not matter if it’s small or big, they will always make everything big. they will certainly make it matter.
  • is his hard line stance now of not apologizing worth all that much versus the potential flack he can get?
  • this is a needless and unnecessary distraction. he will now forever find himself answering the same question over and over again – why did he say “putang ina”? he will now forever need to defend himself. rather than spend time discussing his plans and ideas for the country, he will have to take valuable time explaining this.
  • let’s be brutal here — what is it that he gained when he said those words? and what is it in reality did he gain from saying he will not apologize? did those things add to his popularity? or did they remove something from it?
  • if roxas apologizes, what will be removed from him? and what will be given? which is bigger? what is more important?
  • and this is probably the most important question of all – is the kind of man he was when he said those expletives the real person that he is? 
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