mar roxas, senator putang ina (SOB) – his defining moment? a PR disaster in the making
we have made a point about the shoe throwing incident president bush experienced recently as perhaps the defining moment for his presidency. it’s eloquent – bush in iraq delivering his valedictory address, then an iraqi throwing shoes at the president of the most powerful nation. it speaks volumes, some of which a measure of popularity or lack of it, for the president and how the iraq war has evolved to become not only in iraq but also in america itself and the rest of the world.
did mar roxas, an undeclared but sure thing presidentiable, have his own defining moment of his candidacy last friday?
mar roxas in front of thousands and on live tv cursed, said “putang ina” (SOB) referring to the issue of con-ass and term extension.
we are guilty of the same thing, well granted that some more than others, but we all have our share of cursing. often by ourselves and some in public.
but not all of us are senators. and fewer still, not in front of a crowd of thousands and on live tv. and that is where the key difference lie.
there are clear expectations in becoming a senator. they are always held to a higher standard. and cursing, saying those words exactly is the wrong thing to do.
senator miriam defensor is my favorite for these sorts of things. i make it a point to watch miriam do her thing when she gets mad or when she intends to be insulting. but i have not heard her cuss. and yet the way she does it is even more hysterical, much more biting. that’s because even though the thoughts are not, she uses acceptable words and even more elegant logic in delivering them.
not the same thing with mar roxas. he used gutter language. “salitang imburnal” in the vernacular. defensor uses gutter thoughts elegantly delivered in acceptable words. there was no elegance nor intelligence in what mar roxas said.
will those words define mar roxas’ candidacy? for now it is doing that. and we don’t know if down the line, as we get closer to 2010, if it will stick till then. the filipino electorate easily forgets and this one might have the same fate. he could be lucky.
the people might forget, but will media and specially his presidentiable opponents let us forget about it? unlikely.
what is not right about this is not so much the exact words said in that rally by mar roxas, it’s his reaction afterwards that is. he is unrepentant. he is adamant. and he will not apologize for it.
the cuss words will not do him in, it is the words he said after the cussing incident or those he will not say that might.
i think its a strategic blunder not to apologize. not apologizing and not repenting will not make it go away. it will continue to be there. eating his pride and apologizing on the other hand will make it go away.
in that sense, president bush is luckier and much smarter than mar roxas in managing their defining moments. president bush successfully ducked to avoid the twin shoe missiles and then made a joke of it later – they are a size 10. he came out agile, smart and self-effacing.
mar roxas’s day after action simply makes him a turd. an ass hole. brash and disrespectful. henceforth, he will be known as senator putang ina. will filipinos vote president putang ina?
a memo to senator mar roxas.