Home > mar roxas, mar roxas tv ads, political tv ads, presidentiables brand positioning > mar roxas’ new low medicine prices tv ad

mar roxas’ new low medicine prices tv ad

senator mar roxas, presidentiable aired a new tvc which i saw last night. this one is talking about his efforts on lowering the cost of medicines for the poor.

i have seen the tvc only once and we think that while this ad is consistent with what appears to be an over-all strategy they have adapted for mar roxas’ brand building campaign, this particular ad has a key executional error in it.

aside from the executional error, i think the roxas campaign is committing a strategic blunder in pursuing this line of  strategy now.  roxas’ advertising campaign strategy seem to have purposedly turned a blind eye on realities.

this is next in 2010 presidentiables. we need to see the tv ad a few more times before we commit to a full analysis. we will also be waiting for the ad to be posted in you tube for posting here.

or – would the mar roxas campaign handlers email to me a soft copy?

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  1. January 22, 2009 at 10:39 am

    Here’s the Youtube video of it: http://www.youtube.com/watch?v=a0nXqTlE-r

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