Home > gloria macapagal arroyo, how to lose a philippine presidential election > Gloria Macapagal Arroyo’s Endorsement Of A Presidentiable -A Kiss Of Death

Gloria Macapagal Arroyo’s Endorsement Of A Presidentiable -A Kiss Of Death

history repeats itself. that is true for history and in many cases that is also true in marketing. history repeating itself is the main reason why marketing companies write marketing plans every year.

the marketing does not just set budgets for the new year, it also looks back at past performance and draw up what they call “Lessons Learned”. actually it means “How I Screwed Up Last Year”. the point is learn from your mistakes – identify them, don’t make them again and do new things.

that’s essentially what the admin presidentiables need to face now. nobody missed what happened in the last senatorial elections – almost all the candidates of the admin lost in the elections. not only that, the admin candidates lost to a nobody like senator trillanes. and it did not help that most of the admin senatorial candidates outspent most of the opposition candidates. even the much talked about fielding of handsome and popular actors for the administration did not make any magic.

the lesson learned in the last election – an arroyo endorsement, even just a strong association with arroyo is a kiss of death.

but what are the admin candidates supposed to do? arroyo has the money and the machinery. a really, really tough decision to make for them.

we have a suggestion though – make arroyo endorse the opposition candidate! that way the opposition candidate will suffer the kiss of death.



Assuming that the 2010 Philippine presidential election will push through, any candidate from a unified opposition will likely get an overwhelming victory, Global Source predicted in a March 5 report titled “Down to the Wire.”

“The endorsement of President Macapagal-Arroyo may prove to be the kiss of death for any aspirant, as it had been for most administration candidates in the 2007 senatorial elections,” the report said.

read in full here: http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20090309-193082/Think-tank-cites-risk-of-martial-law-return

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