Home > how to win philippine elections, mar roxas, memo to presidentiables, presidentiables, surveys & polls > april 2009 memo to senator mar roxas: need to know weakness

april 2009 memo to senator mar roxas: need to know weakness

senator roxas,

we think it is best that you go through the two surveys that were recently released first by pulse asia, then by SWS. first conducted was the pulse asia survey, fieldwork on february 2-15, then the SWS survey February 22-23, 2009.

i think there is concern in the results that need looking into.

first, note that the surveys were done by two different polling companies and they had different respondent samples. the conditions and methods may be different and a direct comparison is not exactly appropriate.

however, we think the differences in results are very significant that we think it deserves some seri0us thought.

the results we think are very disappointing, specially on the earlier polling. given your advertising efforts and high profile media exposure, your ratings should have been much higher.

the poll results from the SWS showed a surge from previous SWS poll and that is a good thing, but your ranking in the polls are still very weak. 

the big disparity between the poll results is also bothersome for us. we think combining that with the low ratings and low ranking despite good media exposure and good media advertising seem to say voters have a weak perception and low preference of you. that is the extreme or you are a polarizing candidate. that means some people like you and at the same time some people don’t.  while that is true for all candidates, it should not be to the degree that poll results that are being shown are too different.

we think there is an uncovered weakness in your candidacy and there is uncovered marketing and advertising opportunity for you. you need to find out what these are. and soon.

-end of memo-




read post,  latest SWS survey: https://2010presidentiables.wordpress.com/2009/03/30/680/

read post, latest pulse asia survey: https://2010presidentiables.wordpress.com/2009/03/13/february-2009-presidentiables-survey-memo-to-presidentiables-time-to-ask-the-tough-questions-what-made-me-fall-off-my-chair/

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