Home > mar roxas, memo to presidentiables > Memo To: Mar Roxas – On Korina Sanchez, Love & Marriage As A Marketing Strategy

Memo To: Mar Roxas – On Korina Sanchez, Love & Marriage As A Marketing Strategy

mar roxas and korina sanchez engaged to marry

dear mr. roxas,

we are happy to hear your announcement to marry ms. korina sanchez. we wish you all the best on this one.

the announcement was done very publicly. well, of course we expect it to be that given that you are a senator and ms. sanchez is a popular media practitioner. doing this in any different way seem to be out of character. and yes, there is the 2010 presidential election to which you have set your sights on.

what called our attention to this one is the way it has been publicly done. it was done just like consumer marketing companies do it – it’s like event marketing to us. how else can you explain the fact that korina sanchez even guested at wowowee, the most popular noontime tv show in the country.

it is unmistakable, marrying korina sanchez, love & marriage is a marketing strategy. we have a few points:

  • timing, as in any marketing activity specially of this kind is most important. you want it at just the right time – not too early that it’s impact fizzles out before and not too late that it will no longer have an impact.
  • on this love & marriage marketing strategy, we think your timing was off – it was too early.
  • more importantly, we think it’s the wrong component of the love & marriage marketing strategy that you employed.
  • we think it’s too early as the election is still too far off. as you can see now, it has had minimal impact. it created a bit of a buzz but it was very short-lived.
  • did you actually propose to ms. sanchez? how did you do it? we think you missed out on this component which could have been turned into a much better story. you should have proposed to ms. sanchez in a most romantic way. you missed out on the “kilig” factor had you initiated a very romantic and dramatic proposal.
  • you know have a long engagement – that opens you up to chismis and intrigue from now on. well, that goes for the both of you. the chismis and intrigue is certainly an unwelcome distraction and might bring unwanted issues. 

bottom line, we think the love & marriage marketing strategy was ill-conceived, not thought through and poorly executed. sayang!

but all is not lost. it can still be saved. we are prepared to enumerate fresh action steps to revive this marketing strategy and that is the next topic here in 2010 presidentiables.worpdress.

yours truly,

~2010 presidentiables.wordpress~

  1. tinalane
    May 13, 2009 at 11:57 am

    well, sabi nga ni Sen. Mar….’INGGIT LANG KAYO!’….

  2. May 13, 2009 at 10:36 pm

    is this helping mar roxas?

  3. May 21, 2009 at 3:30 pm

    This blogpost was quoted here:

    Tatler spotlights three presidentiables

  4. sue
    July 5, 2009 at 2:24 am

    strategy or not, they deserve each other
    they look genuine & looks like they really care deeply for each other more than what people care.
    i am nobody’s fan.this is the first time ever that if need be, i’ll be a KORIMAR fighter till they get to the palace for i strongly believe in Sen. Mar’s agenda for the nation-my native Phillipines

  5. l.dimalanta
    August 20, 2009 at 11:52 am

    I also like Senator Mar Roxas and Ms. Korina Sanchez to be the next president and First Lady . Even when Sen. Mar Roxas have not proposed to Korina, he is my choice for the next leader of my country Phil. I/ .we have been here in the USA since July 1969, I m glad we have TFC (The Filipino chanel) to get all the news from the Phil.

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