on arroyo’s boob job booboo – the heads of the bobo must roll
first of all, we agree on the action of asian hospital to ask the NBI to find out who squeezed squealed on arroyo’s boob job to the boob tube media. this medical staff of asian hospital who leaked the info on arroyo’s leaking breast implants must be penalized. if the maximum penalty is removal of the license to practice, it must be done.
the fact is this medical staff violated doctor-patient confidentiality. yes arroyo is the president of the country and its citizens need to know the state of the president’s health, but that should come from the president, the patient, not from the doctors. the doctors can only talk about the patient’s health to media IF the the patient has agreed to it.
that out of the way — why did arroyo’s boob job become such a big issue? it is a very personal and private matter. it became public only because of that asian hospital medical staff but it became a controversy only because the malacanang press secretary, cerge remondo screwed it all up.
remonde handled the press briefing where he was asked about arroyo’s boob job in a most unprofessional and most incompetent manner. he should be fired for being so amateurish about it and for getting the president into this tornado of controversy about of all things her boobs.
before going to remonde, there is another person who also needs to be fired.
we think the first person to be fired should be the person who thought of the idea of using the swine flu self-quarantine as the cover to hide arroyo’s check up of the lumps and the leak of her breast implant.
we think the lumps were real. but since arroyo knew she had breast implants, it must have made her wonder if they leaked or if they were causing the lumps.
the lumps were not an issue. lumps on breasts of women are common and should be checked by doctors as soon as possible. but what got them worried was the possibility of the leaking breast implants. they probably thought the public knowing arroyo has breast implants will be scandalous.
the breast implants were the ones pair they wanted to hide. they saw that as embarrassing to the president. so someone must have devised the plan to tell a lie about the boob-related-breast-implant-too medical check-up by using the swine flu self quarantine as cover-up.
this person need to be fired from his/her job as that was where it all started. that lie that was devised got them into a string of errors.
cerge remonde must have been told only about the lumps on arroyo’s breast and the swine flu cover but he was not told about the breast implants. perhaps, it was judged to be too embarrassing to tell remonde.
not knowing about it explains why remonde reacted the way he did to the direct questions from media on arroyo’s breast implants. he did not know arroyo had breast implants, nobody told him. so when he was asked about them, he defended the honor of his boss by saying the things he did.
he defended his boss by saying in effect he has looked at arroyo’s boobs and they were not at all like the huge boobs of sexy stars. sexy stars have huge boobs because they have breast implants. arroyo’s were not as big as those of the sexy stars thus as his logic went, arroyo did not have breast implants. he even added arroyo was not that kind of a woman.
defending arroyo and her honor was not his error. his incompetence and unprofessionalism were the errors that came from answering a question from the press with an answer that he did not know for sure if it was the right answer.
the right answer to that kind of a question is one that can only come from a medical report or a direct statement from the owner of the boobs in question. he had neither of those. the only thing he had were the times he looked at the boobs of arroyo.
one of the most important principles in Press Conference 101 is – give an answer to the question only if you are sure you have the right answer to it. if you are not sure your answer is correct or that you do not have direct knowledge of it – do not give an answer to the question. tell the press you do not have the facts and that you will get back to them on it. every PR practitioner should know that. it is even taught in schools.
it is a shock that the press secretary of the president of this country forgot that very important principle in Press Conference 101. if you are the press secretary of a president of a country, being a pro is must. this is incompetence and remonde deserves to be fired from his job.
the other element that has been made obvious is the lack of communication and coordination among the various groups in the presidential staff.
the decision to hide the breast implants was not relayed to cerge remonde, the press secretary. keeping remonde in the dark, not giving him all the facts yanked him from the pan into the fire.
also, remonde was obviously not consulted on the decision to hide the breast implants fact. being a press secretary, remonde would have told malacanang to hide something like that is too risky. it is too juicy a news to hide, that something very controversial like that will eventually find its way out to media. and that there will be a much bigger damage of malacanang is caught hiding it and lying about it.
a bigger issue for the country is the fact that someone in malacanang who is obviously high up in the ranks think telling a lie is the right thing to do. and that this person thinks they can maintain the lie and hide the truth forever, a thinking that they are above everyone else. how many lies has this person perpetuated?
we think malacanang should have done it this way – call a press briefing and tell the press the truth.
say that arroyo felt lumps on her breasts and that she was worried about them. this worry on these lumps are magnified by the fact that she had breast implants decades ago. the president will check herself in to the hospital to get the lumps and her breast implants checked by doctors. then they should simply say arroyo had breast implants in the 80s due to medical reasons and that the president prefers not to give details on the matter.
they should also say the president encourages all pinays to check their breasts for lumps and to seek medical help if needed.
doing that way removes the spectacle and the controversy. it also makes arroyo very human. asking women to have their breasts checked by doctors also puts her in a very good light among women.
lesson number 1 here : DO NOT TELL A LIE.