Memo To: Presidentiable Nicanor Perlas – speak in english or tagalog, please
Dear Mr. Perlas,
I have read your webpage, well some of it, and I have to admit that although the things you say and things you will do sound sexy to me, I honestly can’t say i actually understand most of them. I get a sense they are good things but I am too afraid to go on and read them past the first 17 sentences. For some, it scares the hell out of me to read beyond the title of the things you write.
I am afraid as I feel I might not understand any of it and that I might end up using so much of my time going through the dictionary or the thesaurus trying to pick up your meaning.
I often feel you need to really write (and speak?) in either English or Tagalog. I prefer the first, but I will handle the second. After reading 3 sets of 17 sentences, it makes me wonder what kind of foreign language you use in your blog.
I also want to attend your meetings to observe and to understand you better. But even on that I am afraid to go to. I don’t have my passport right now, I do know a passport is required to go to a foreign land and I might not get admitted to your meetings.
Sir, I hope you will take our advise – please kindly speak in English or Tagalog.
Yours Truly,
~wawam.wordpress~
PS: we think nicanor perlas suffers from ADS? Sindrome. click here for more: http://the-wawam-file.blogspot.com/2008/08/wawam-launches-ano-daw-sabi-ads.html
sample of presidentiable nicanor perlas' hieroglyphics and not english and not tagalog language from website
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The Presidentiables Blog 
I went to his website and scan through on “About Nicalor Perlas”. I like how straight-forward he is about not having to run for a public office before. His plans are also the same as other presidentiables but manage to explain it more.
For your own observation in his website, he does use deep words which I also have to recall what it means in general. From that, he seems to have a good education.
The language in the blog is clearly English and I wonder where did you get the idea of hhieroglyphics?
Does the words ‘strategic agenda’ sound foreign or non-Englsih? Does the sentence ‘Become a Volunteer’ fall under the category non-English?
The one you are referring to are images. These are illustrations which serves the purpose of highlighting an agenda on how to transform the country. I perfectly understand what he is trying to say.
Why not attend the gatherings and I am sure that you will be welcomed. He speaks Tagalog and Ilonggo by the way because he is from Iloilo and also had studies in Mindanao.
He did received the Global 500 award and had also helped more than 200,000 farmers through Lifebank’s microfinance. He had stood against the Bataan Nuclear Power Plant and had been part of Kompil 2.
He had also fight for the rights of farmers against harmful pesticides and had stand by the right of third world countries against APEC.
Don’t worry though because there is also a plan to have translation in English and Visayan.
one of the most important Marketing 101 and Communication 101 is this — know your target audience and the best way to win them over is speak their language.
who is the target audience or the voters of the 2010 presidentiable election?
there are more sophisticated ways to answer that question (i have the data and formal answers to that question) but for the purpose of this blog, the most practical way to answer that question is to answer another question — what are the top rating tv and radio shows in the country today?
the next question – does nicanor perlas use the same language that these people who have made these tv and radio shows top rating use or speak or is nicanor perlas using hieroglyphics to them and speaking in a language other than english and other than tagalog?
that Marketing 101 and Communication 101 that is pseak of is directly translatable to Winning A Presidentiable Campaign In The Philippines 101 .
It is a pity that we see those people watching telenovelas and tv shows on primetime as non educated enough. I for one do watch them and do enjoy watching them but I am a voter who understands what someone is talking about. Somebody who is watching these shows does not equate to them being less educated … it is just that they watch it because they want to have some time to relax and it can relate in their life.
I am happy to tell everyone that when you personally meet Nick Perlas all of this will surely change. If he cannot speak their language then how did he ever manage to mobilize them to fight against pesticides.
Nick does not speak most of the time because he listens. He listens to what the other person has to say. He listens to what is his/her views on the issue. After all we need a president who not only talks but listens.
Let me ask you another question. What is the audience which goes through the internet? Do you think they will not understand the content of the site? The site is meant to inform and some technical matters are actually being made to be understood by the majority.
I know you may have the idea of Marketing 101 and Communications 101 but I think he has too and those in his team has the idea too.
The campaign of Nick Perlas is not based on the notion of the now because if we emerge in the political battle of the TRAPO then the fight is already lost. People should be let to a new reality that they are more than just who they think they are.
It is a look into who we really are as Filipinos. I do not speak as an outsider for I know Nicanor Perlas personally and we have so many conversations together. He is a man who will help you and will not mind if he gets wet, or gets mad along the process. He will not take action for photo ops but will take action because action is needed.
Nicanor Perlas use the same language as any of us does and he does use it very well. All you have to do is get to know him and give him a chance.
We are all judgmental on what the reality tells us that is why we will never progress and create a better Philippines because we are defeated already by the status quo.
“people watching telenovelas and tv shows on primetime as non educated enough” — calling people as “non-educated” are YOUR words, they are not mine. you view these people as “non-educated”? is that how perlas thinks of these people, the vast majority of the electorate?
for the record i have not called them that nor do i think of them in light at all.
will those who go to the internet understand perlas? perhaps a few will do, those with patience to go past 17 sentences.
unfortunately those who go to the internet and read perlas’ website is a tiny fraction of the philippine electorate. a vast majority of the philippine electorate do not have access to the internet.
sooner or later and i hope sooner, perlas will need to talk to them and that means talking to those who have made the tv and radio shows as top rating. (did you notice, for many years now almost all of the tv and radio ads are now in tagalog/pilipino? and also tv news programs? not to mention all the presidentiable tv ads?)
perlas needs to translate his ideas, his platform into either english but much better into tagalog, stop using a foreign language, and into one that is easily understandable to his target audience and certainly not in hieroglyphics.
it is of course up to perlas to stay the course or start translating his thoughts and ideas into english or tagalog. defying marketing 101 and communication 101 is not good for a presidentiable campaign’s health, it can put the campaign into mortal danger. if that happens, it will amount to good ideas wasted.
I did not call them that way but there are hidden ideas in what you have implied. My exact sentence is that these people as I quote myself, “…Somebody who is watching these shows does not equate to them being less educated …”
Perhaps for you what is contained in the website is a foreign language or hieroglyphics as you call it. Why? Because it is a new idea to do. It is an idea that you have just met therefore it is indeed hard to understand.
Nick Perlas have worked with many farmers, he have work with indigenous people and even those in the highlands, he have worked with Muslims and thus he can speak in their language.
I am also reminding you that Marketing 101 and Communications 101 is not an exact science and its rules is subject to innovation.
Have you also noticed that before Filipinos can understand English better because shows in English stay as they are to be in English and not translated. But the fact is this is not the issue… Perlas simply has a new perspective in how to solve our countries problems and that involves us… us working together.
If you see that there is only a small fraction of people who actually uses the internet for election purposes then what is the purpose of this blog if it will only reach a few people? Isn’t it a futile effort and waste of time?
You do this and we do this because we know that our ideas can reach people and not only a few.
this blog is meant to reach the internet audience. that is the only intent. if i had wished to reach the mass audience, then i would have made efforts to go to mass media.
there is such a thing as segmentation. this blog only intends to reach the internet segment.
the vast majority of voters do not have internet access, i would say close to 90% of all voters. for the presidentiable who wants to win the election, he/she needs to reach first and foremost those who do not have internet access as they account for a huge majority of the voters.
and that is where marketing 101 and communication 101 comes into play.
saying perlas needs to stop speaking in a foreign language and instead speak in english or pilipino and not to use hieroglyphics is to say he needs to translate his ideas in a form and language that the mass audience or the mass voters understand.
the issue is not content or his ideas, the problem lie in the way it is being communicated, the medium, the words used to express them.
look at the other blogs and websites of the presidentiables, they are in a language that even the masa can understand. that is not a description applicable to perlas.
i had not at all said those who have made the top rating tv shows number are “non-educated”. again those are your words, not mine. i had also not implied such a thing. you imagined i did, but i had not.
in marketing and communication terms, what i said was to win, each presidentiable need to be cognizant, need to act on the demographics and psychographics of his target audience or target voters.
Majority of the voters are youth. Right? Around 60%. Majority of these voters have internet access. Right? Let us say around 60% of them do have internet access. Thus the total number of voters youth alone who have internet access account to 36%. Translated to vote this amounts to 18 Million Votes.
I do not believe that 90% of voters does not have internet access for this will mean that our country is way backward when it comes to internet access. Perhaps around 60% of them do not have access.
I agree with you in the sense that the ideas need to be communicated clearly and they will be… I know they will be.
Nicanor Perlas is a candidate that not only campaigns for himself but also campaigns for the Filipino people to take action and become true Filipinos… to reach their full potential as a people and as a nation.
Thanks for your comments and insights.
depends on how you define young, but i do not think the young account for majority of voters. i do know they account for a big slice but not sure about majority.
computer ownership is very low and minimal in the philippines. internet connection in homes is even much lower. computer ownership and internet connection has been growing in recent years but they are still very low and insignificant.
a vast majority of the population belong to the poor in this country, that is the demographic profile of the voters as well. a high number have incomes below the poverty line, they cannot even afford to buy food much more buy computers and have internet access in the homes.
I first met Nicanor Perlas when he did a seminar here in Shizouka, kanagawa ken Japan. His seminar was about Elite Globalisation and explained this in English. I thinked he speak very well in English and the Japanese audience doesn’t have a hard time to understand what he is talking about. I had a chance to talk to him personally, ofcourse, we talked in tagalog and he also speak fluently in tagalog.
Please talk to him personally and I will assure you that all your fears will disappear. He is very pure and you will not regret meeting this person.
please read the post againn. not talking of literal english and pilipino.