noynoy aquino’s “hindi ka nag-iisa” tv spot – historic ad for a historic presidentiable?
this ad has made philippine advertising history – it has the most number of tv celebrity endorsers featured in one single tv ad. that says a lot about this ad. celebrity endorsers in tv ads is one of the most potent in the country and widely used by mass consumer products from fast food chains, detergents to sanitary napkins and just about anything else you see on tv. if mass consumer products use celebrity endorsers in their ads, why shouldn’t politicians? and in fact they did in the last elections so much so that a number of them got elected only because of the endorsers featured in their ads.
the list of celebrities in noynoy’s tv ad is very extensive and we have to admit very impressive. the set of celebrities in the ads appeal to very much the full spectrum of voters, across all demographics and psychographics with special focus on the masses and the young adult.
the ad is actually a song with a familiar message for at least among the older set. “hindi ka nag-iisa” is a line used in the 80’s first by ninoy aquino during his presidential run, then by cory aquino.
a recurring theme in the ad is the message of people coming out to support noynoy’s candidacy which is one of the more relevant messages in the ad as it is probably one of the more real feelings of many voters.
the music is well done with great production values and sang with passion and excellent voicing by regine velasquez. some of the images however are too staged and bordering on the boring and contrive. on the over-all though the ad is well produced.
with noynoy already the run-away dominant leader in the most recent polls (60%), will this strengthen his position more and expand his voter base?
please read –> noynoy aquino to lose the election due to advertising blunders
join the poll, “who do you like best among the presidentiables?”. click here to vote and see the results: http://wp.me/pnw03-cr
join a poll, “3 presidentiables you will not vote and do not want to win the 2010 election“. click here to vote and see the results: http://wp.me/paTrm-12E
this ad works because it captures what a lot of people, ordinary folks have found themselves in – an other uninvolved voter who is now actively supporting a political candidate, noynoy aquino.
that is basically what happened during the wake and burial of cory aquino – young and old came out to the streets to pay their respects for cory, even those who previously were not at all in mass actions like those.
the lyrics of the song says it all:
Nang bawa’t mamamayan
pagmamahal natin sa bayan
‘wag na nating itago, ‘di tayo susukothe ad shows a long list of celebrities who have not been previously seen coming together for any cause. more importantly, these are celebrities who we did not expect and certainly did not even imagine would come out to appear for a tv ad for the election of a president.
seeing them and all of them in one ad struck a chord in our hearts as many of us felt the same way – for the first time we are coming out of our shell to support a presidential candidate.
~wawam~
The stars (in order of appearance) are: Regine Velasquez, James Yap, Kerby Raymundo, Willie Miller, KG Canaleta (PBA player), Cyrus Baguio, Sharon Cuneta, Boy Abunda, Anne Curtis, Bianca Gonzales, Mariel Rodriguez, Erik Santos, Bea Alonzo, Dingdong Dantes, Ai-Ai delas Alas, Ogie Alcasid, Marian Rivera, Kris Aquino and Noynoy himself, together with Enrico Villanueva, LA Tenorio, and Larry Fonacier and Paulo Bugia (Ateneo players now with PBA) for the last shot.
“HINDI KA NAG IISA”
Composed by: Ogie Alcasid
Sung by: Regine Velasquez
Sasamahan ka namin
Kahit paligid ay madilim
Iilawan ang daan tungo sa magandang kinabukasan.
Ika’y mamuno,kami ay susunod
pagkakaisa’y ating itaguyod
ang Pilipinas ay naghihintay
handa kaming kumilos,handang umalalay.
Hindi ka nag-iisa
sa paggising ng bayan
kami ay kasama,hindi ka mag-iisa.
Isasapuso ang dangal ng ating bayan
Sa tulong at biyaya ng maykapal
Magkakapit bisig,tayo…
ituloy natin laban ni Ninoy at Cory,
Nang bawa’t mamamayan
pagmamahal natin sa bayan
‘wag na nating itago, ‘di tayo susuko
Hindi ka nag-iisa
Sa paggising ng bayan
kami ay kasama,hindi ka mag-iisa
isasa puso ang dangal ng ating bayan
Sa tulong at biyaya ng maykapal
Magkakapit bisig,tayo…
Sama-sama bawat Filipino
Mula noon,ngayon at kailan pa man
hindi ka nag iisa……
vote in these polls:
> Join The Poll : the 3 presidentiables i will NOT vote & must NOT win the 2010 presidential election. estrada on top spot, aquino surges to 2nd spot.
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The Presidentiables Blog 
Now Noynoy has entered traditional politics. This is the proof. He does not need this as early as now and he could have reserve this for the campaign.
With another looming possible alliance between NPC and Liberal Party and now this premature ad… can he still say that he advocates for new politics?
Let others be the judge.
the philippine population, including philippine voters are full of traditional people, in fact there are more of them versus other types. most do traditional things like watch tv, listen to radio, read newspapers and go on with their regular lives.
it is thorugh their traditional and ordinary lives that they can be reached. the question is who among the presidentiables can do it best.
Let us not equate traditional politics with ordinary day to day life because it is not synonymous to that. What our country needs is someone that will really be of service to them and make a difference in their lives and not just reach them with an ad.
Most Pilipino people are now openminded. Eventhough traditional people are coming to their right senses, especially that most of them are fed up with broken promises and the corrupt ways of people surrounding in the political world. I have seen and heard so many people who speak up when they heard someone is running. Let us not make total conclusion in everything for God’s miracle and power can change the whole nation upside down. For me, my whole family, relatives and friends are for BRO. EDDIE VILLANUEVA FOR PRESIDENT.
the workings of a traditional politician.
We cannot afford dirty playing bastrad thief like villar and chuwawa GIBO to even recognize as a presidential candidate…And hell dont let me start with estrada, Just Die you old moron! You cant even walk straight anymore!
Angel is just an bubbling idiot! I guese you are just paid villar’s men roming the internet..Oh yes I checked your ip’s and they check back the same bitch..
we cannot afford another aquino in malacanang.
Noynoy Aquino Political Ad “Hindi Ka Nag-iisa” Backfires?
http://www.newzaroundus.com/2009/10/noynoy-aquino-political-ad-hindi-ka-nag.html
In the very long and tiring saga of corruption and dishonesty in government leadership in the stage of Philippines politics, only during the time that the late President Corazon Cojuanco Aquino did the Philippines experienced an honest and responsible President. I personally believe this great legacy left behind by both Ninoy and Cory Aquino will be dutifully carried on once Noynoy becomes the next President of the Republic of the Philippines. I support and pray daily for the achievement of this new ara of honest and responsible leadership of the President to be Noynoy Aquino. Mabuhay ka Noynoy at ipaglaban mo ang lahat na hangarin at hikbi ng bansang Pilipinas na sa ngaun ay nangangailangan ng tanglaw – isang Presidente na ang pagganap sa kanyang tungkulin ay nanggagaling sa tapat na pagmamahal sa bayan at malakas na pananampalataya at taimtim na panalangin sa Panginoon tulad ng iyong ama’t ina at ng lahat na mga Edsa heroes and heroines!
It’s too commercialized.
commercial nga po kasi siya.
WAWAM!!! ang ganda at kailangang-kailangan talaga ngayon,naisip kong muli ang mga nakaraan,at ito’y patunay lang na marami na talaga tayo at ‘hindi nga tayo nag-iisa’ at hindi masasayang ang lahat,na minsa’y inakala ko rin na wala na,na nabalewala ang lahat.Kailangan ang mga tulad nito,bilang ‘pampalakas,sa pagpapatuloy ng ating tuto at tapat na adhikain para sa ating bayan at mamamayan.Salamat po sa inyo at patuloy ang ating pagdarasal,na samahan tayo ng iba pa at maging tutuong kaisa sa iisang mithiin.(lalong higit ngayon,panahon nga muli ng ‘pagBABANGON,at meLIWANAG TAYONG NATATANAW.’MABUHAY ANG PILIPINAS.’ngayon at sa habang panahon.
Somehow, that argument that celebrity endorsements will work for a presidential campaign because it works for selling sanitary napkins does not give me much confidence.
Really, how complicated can this be? Target the young, polish up the non-traditional creds, show broad multi-sectoral and mass support. Don’t insult, don’t pander. How can you claim integrity if your ad does not have any?
celebrity endorsement ads is the current ad format of choice for many mass consumer product advertising and they have been very successful in the philippine setting. the ad people doing the political ads are the same ad people doing the ads for mass consumer brands, thus its not surprising they tend to use the same format successful in their day jobs for political ads.
yes, political ads are much more complicated than mmass consumer products. it takes more savvy than other types of advertising. also, political ads have for themselves a moving target, sentiments are on a constant flux and change. capturing them at a certain spot is not easy to do.
We need a STRONG LEADER not endorcers.Leaders who can implement change to this nation. Matatanaw lamang ang magandang hinaharap sa buhay pag kasama ang Panginoon. Me PAGASA pa, BABANGON AT MATATANAW LAMANG ang LIWANAG pag si BRO. EDDIE VILLANUEVA ang magiging PRESIDENTE NG BANSANG PILIPINAS GOD BLESS BRO. eDDIE AND GOD BLESS THE PHILIPPINES.
Kailangan natin ngayon ng president na may integridad, hindi galing sa corrupt na family and may takot sa Diyos…For me the theme song is excellent..napaalala sakin ang mga nakaraan…namulat ako na kailangan kong lumabas at bumoto sa election 2010 para “mailawan ang daan patungo sa magandang kinabukasan.”
“Magkakapit bisig,tayo…
ituloy natin laban ni Ninoy at Cory,
Nang bawa’t mamamayan
pagmamahal natin sa bayan
‘wag na nating itago, ‘di tayo susuko.” Hindi ka nagiisa
Hoy gising, si noynoy ay hindi si ninoy or si cory… he’s just look like a puppet by all people arround him.. there’s no leadership at all.. asan ka ba Mhar Roxas..
Overall, the ad is very well produced. However, it would have been better if
-the song, though meaningful and well executed, was a bit shorter;
-the third stanza of the song might have sounded better if written “Magkakapit bisig,tayo…ituloy natin laban ni Cory at Ninoy” instead “Ninoy at Cory”,
-big stars were grouped together in one scene shot, not singular ones, resulting in a shorter video. This will also show that these stars really got together for a cause; too many separate scenes of the same action dilutes the message.
-Noynoy should smile less – he should portray a face of vigilance and determination. Too much smiling sometimes indicate weakness.
These are just my opinion – not meant to offend.
I am for Noynoy!!!
i agree they should do an edit-down version of the ad.
I was deeply touched when I first saw it. I didn’t notice Noynoy at first although I saw his reflection somewhere. I thought it was a TV ad made like Michael Jackson’s “We are the World” for the sake of the typhoon victims. Or ABS=CBN kapamilya network ads for x’mas. But I got confused coz I saw Dingdong and Marian. But when I saw Noynoy again and realized that it was really him, I had goose bumps. I’ve never seen so many actors in one ad unless it’s the kapamilya ads for summer or x’mas. This is sure to be a winner.
We love you, Noynoy. We depend on you to make the change. Please don’t fail us.
grabee!that’s my first impression to the new tv-ad of sen. noynoy. nag unite ang kapuso at kapamilya..punong-puno ng damdamin ang ad na ito..naluha po ako after viewing it.at kakaiba sa lahat ng mga pinapakita sa tv..hindi kailangan magsalita ni noynoy.gets na agad ang message ng ads.
The song was stirring, but the video was a little bit “forced” in my opinion [or was it because there was just too many “artistas” in the picture]. And will someone please drop the torch thing – German Moreno already used that prop in That’s Entertainment [candila nga lang pero same idea in mind]
Makes me sick when politicians use celebrities for their campaign….they should all stop the nonsense
I support Noynoy, but I didn’t like this ad. It looks more like a station ad rather than an ad for a candidate. It’s msg seemed to be more like “look how many celebrity endorsers I have” (that being said, the one thing that prob struck me in the ad was how they were able to make the ABS and GMA stars work together).
The song did make me feel kinda emotional, but in a cheesy sort of way. Been there, done that. Couldn’t it have been done in a different way? Ad agencies have creative departments – they sure didn’t deliver here.
The torches made me feel like I was watching an episode of Survivor, and they were on their way to tribal council.
I didn’t think a clear msg or call to action came out of the ad. Maybe it’s in the words of the song. But you don’t really get to remember the words of the song (unless you watch the ad hundreds of times or bother to look up the lyrics online). Maybe the lyrics of the song should have appeared at the bottom of the screen as the song was sung so the msg could have been appreciated more.
I believe we should carefuly scrutinize our presidentiables and not base our votes on their tv ads.
ads help the people decide. it also differentiates the presidentiables.
It was an emotional ad for me–I was brought back to when Ninoy was killed and remembering the revolution that took place after that. I just hope that this is just not an ad to gather voters, but a promise of hope that Noynoy will truly fulfill. I am behind him as I know that he possesses the integrity, the drive, determination and sincerity to really help the Philippines come out of its economic slumber and grave of corruption….And Noy, you don’t need those celebs to make us vote for you. Don’t use them again, unless they are really volunteering their time for you and they really support you…Mabuhay ka, Noynoy!
this tv ad a certain quality to it that is mmaking people react the way you did.
tell us:
> on the over-all, do you like or not like the ad
> what you like about the ad
> what you do not like about the ad
Overall, I do not like the ad. There’s just too many actors, beautiful photography, but it does not say why we should vote for him. It does not talk much about the man, nor his ideals and aspirations. It is depending too much on actors’ endorsement. I disagree with those who say that the actors represent the “people”. They probably represent the 2 biggest stations, but they are not the people…I like Noynoy, but I am still undecided on who to vote for. And this ad failed to convince me, and probably the other UNDECIDEDs, why we should vote for him.
I am a huge NoyNoy supporter but do I like the ad? It’s very emotional but a bit too commercialized. Then again in times like these, we do need “commercialized” adverts to bring together Filipinos.
I felt that ads like these are needed to show the rest of the country that we still have a fighting chance if we work together. I also believe that it was not shown as a “vote me” campaign but to provide hope to the millions who have lost hope.
One thing I do love about this ad was that it was for free 🙂 No money of the Philippine Government was used to produce it.
ok naman yung ad. may iba lang mga words na hindi maintindihan, hindi malinaw lahat yung pagkanta
The video gives us the impression that Noynoy is only good because he is the son of Ninoy and Cory. Compared to other candidates, Noynoy doesnt have track record, leadership qualities, and vision to lead the country.
When he declared his intention to run for president, he said that he would deviate from the traditional style of using tv ads.
The sulo is not symbolic of what Noynoy did when he was a congressman for 9 years and a senator for 2 years. He has nothing to show in his tv ad except for the wrong use of symbolism and showbiz personalities.
Now i know why Kris suddenly became so gracious and pleasantly condescending to every artista around.
the sulo is used to light the way, because the way is dark. these are the lyrics:
“Sasamahan ka namin
Kahit paligid ay madilim
Iilawan ang daan tungo sa magandang kinabukasan.”
the ad is about what the people feel about noynoy and the country. that is what makes the ad strong – it knows what the people want and feel.
(Be warned, this will be full of cheesy interpretations. JSYK, this comes from a very young individual.)
The wonderful part of the ad was it had the stars from both networks; it’s a symbolism that Noynoy may just be the one to unite Filipinos. I also love the way that each participant in the video was carrying a torch, and the flame from the torch was being passed on. And that Noynoy himself was leading in the torch bearing/procession; that could mean that each and everyone of us can bring about the change because it’s just within us and we need the right and willing leader to, well, lead us. The song itself was wonderfully written, beats out any “campaign song” I’ve heard so far.
My only bug about this is that, so far, Noynoy is one of the prominent presidentiables who did not have a commercial airing before the actual dates of concern (filing of COC, campaign period). With this, he’s now included. I’m one of those people who would define premature campaigning as campaigning even before you completed the necessary things to become a candidate. (And yes, I would inwardly scoff at the multitude of streamers, ads, etc.) So yes, this might be a “minus pogi point” for Noynoy for me. But he still gets my vote.
Okay. Sorry about that lengthy piece. 🙂
all the other presidentiables must be worried because of this ad. just read the posts of the supporters of other presidentiables here – you can tell its a strong ad and that they too are very worried.
Worriers are those candidates who do not have the courage,faith to God and also his ablilities to rule this nation has to rely only to those beside him. Not all we see in the ads speaks of what it says. Pilipino people had been learning so much. It maybe attractive to some, however, eventhough how valuable the wrappings are, it becomes clearer that traditional politics still looms around and I just that we are not heading again to thesame question.
Correction last sentence…”I just pray that we are not heading again to thesame question.”
what is “traditional politics”? and is wrong with it?
peole get their information from mass media. it’s foolish to think that we should go back to the dark ages.
wake up — modern media and techonoly is here, it has been for decades. you need to embrace it or perish.
Pre-mature campaigning had been a tricky business of most trapos, it lessens the integrity and trust of most Pilipinos that expects that a leader must first be the influencer and not the breaker. I am so glad that modern print and fast mobilization of technology is here, now we can see the true heart of those who speaks what they say, and act what they do. Still Bro. EDDIE VILLANUEVA got our votes. God bless the Phillippines
honestly, i don’t really like it. it made up of “artistas” LANG… i thought it was regine’s new music video, the first time i saw it. haha. but, i think aquino would become an honest president. sadly, i cannot vote yet, ouch!
it is the use of so many celebrities, specially those who do have not endorsed politicians that make the tv ad special.
http://wawam.wordpress.com/2009/11/03/poll-the-presidentiables-we-must-not-vote-and-those-who-must-not-win-the-election/
boto kau jan kung sino ang ayaw niong manalo sa election
i think, Noynoy is over qualified para maging president.
kumbaga sa mga fastfood resto or ibang job, hindi sila tumatanggap ng over qualified na tao
Why do you say that he is overqualified?
The battle cry, “ituloy ang laban ni Ninoy at Cory” is anachronistic and therefore becomes superficial. Does this mean that the regime of Cory and her successors did nothing to realize what we all wanted?
Hanggang ngayon ‘yan pa din ba ang battle cry? Wala ba nagawa si Noynoy sa congress and senate? At tayong mga Pilipino wala ba tayo nagawa para sabihin na “ituloy ang laban ni Ninoy?”
Ogie Alcasid, mag isip ka naman! Gasgas na ‘yan!
It is hard to do new politics. Kahit ako napapagsabihan sa campaign for Nick Perlas dahil lahat tayo ay doon nakapokus sa old ways of doing things… new politics focuses on platforms and the candidates abilities and goodness plus critical thinking.
Kung magdedebate man hindi sa level na personalan kundi sa ideya, prinsipyo, kakayahan at naisin para sa bayan.
Mahirap man ako ay para sa Bagong Pulitika!
Ako ay Pinoy na nagmamahal sa Bayan!
“Sa tingin ng iba ‘di winnable si Bro. Eddie kaya ‘di siya ang kanilang iboboto… okay lang po ‘yon. Pero winnable man siya o hindi, siya pa rin ang iboboto ko dahil ‘yon ang tama.”
Ang boto mo Pinoy ay mahalaga!..Ikaw ay may kapangyarihang magluklok sa Palasyo ng Malacanang. Pero anong klaseng Presidente ang uupo doon. Dahil sa boto mo, aangat o babagsak ang Bansang ito!
Mga totoong Kristiyanong nagmamahal sa Bayan…bumoto ‘di dahil mananalo kundi kung ano ang TAMA at MATUWID sa mata ng Diyos! Manindigan ka! Mag-upo ka na meron totoong Banal ………….BRO>EDDIE PA RIN KAMI>>>>>>>>>>>>>caloocan chapter district one….
the ad is really good but should be more exposure for noynoy.. i dont like somebody not corrupt coz they cant put up a good project. everything will just be stable but no advancement. Corrupt people are more intelligent.. so what if they do it as long as there’s a good project is awaiting…… jeeezzzzz…
i like kris in the commercial.. shes the only one with determination.. she shd be the one to run for president.. gotchaaaa…
I do not believe that leadership, honesty and integrity is inherited. Di dahil bayani si Ninoy ay ibig sabihin noon ay magiging bayani na din si Noynoy. Just look at krissy. If he’s got what it takes he should tell people what he will do as president and not do cheesy commercials to attract the masses to vote for him.
wake up ppl looks who’s the supporter of noynoy! these are the immoral ppl, business ppl, elitist, showbiz ppl.
vote wisely ppl dont be fooled by this fun & profit survey results. shame to these survey companies of manipulating the minds of the uneducated filipino ppl!
san ko po pde makita ag chord nito ??