gilbert teodoro’s tv ad – promises made, promises broken
we like to contribute our bit to this blog on political tv ads. we are no ad expert, but we will react to the ad as viewer of ads on tv. this ad got us interested as there is a lot of talk on noynoy aquino’s new tv ad “hindi ka nag-iisa”, so we thought getting into gilbert teodoro’s tv ad is an appropriate time to do so now.
teodoro’s tv ad was written about in this blog by wawam last may 11 (read it here, click: gilbert who? introduces himself in tv ad). it is interesting that in his post then, he said this:
we are of course t-h-a-n-k-f-u-l that teodoro told us what we need to do for emergencies. while the ad told us these things, we will probably remember the correct spelling of his name. the only problem of course is that emergencies do not happen that often. but since we see the ad very often on tv, he is hoping we will remember his name very often.
wawam was correct in saying emergencies do not happen often. he said that in may, four months after at the end september, ondoy and pepeng happened and we like to look at this ad from that perspective.
gilbert teodoro is the chair of NDCC, the National Disaster Coordinating Committee. the NDCC is the main government agency tasked to prepare the country in case of emergencies just like the ondoy/pepeng floods.
NDCC mandate, NDCC website is source:
It is through the NDCC member-agencies that disaster preparedness, prevention, mitigation and response carry out its corresponding tasks and responsibilities under the NDCC system.
the tv ad opens with the basic premise of the ad –
farmer: “Sir, may parating na bagyo. Pano na ang pananim namin?”
teodoro: “Huwag kayong mag-alala. Tutulungan ko kayo.”
toedoro to CAM: “Bahagi ng buhay ay ang mga kalamidad. Hindi natin ito mapipigilan kaya dapt maghanda.”
after that sequence, the tv ad spells out his last name with each letter representing what the people will do to prepare for emergencies.
we think this ad is full of irony and yes to a certain degree prophetic. four months after he aired these ads, the premise of the ad, a “bagyo”, in fact two of them happened.
but that is where this ad stops in succeeding to be real – while the premise of the ads were perfect for what happened during ondoy/pepeng, the government action and certainly the NDCC led by teodoro did not at all deliver in what was spelled in T-E-O-D-O-R-O.
local governments were unprepared, did not know what to do and the national government was not there and didn’t seem to know what it was supposed to do, not even when they knew what the letters T-E-O-D-O-R-O stood for. there is a unanimous conclusion by everyone the government was too late and gave too little during the typhoon disasters.
in other words teodoro in real life broke the promises he made in this tv ad. to a certain extent, the tv ad did fulfill the mandate set for NDCC as stated in their website but in practice, teodoro failed. makes us think that perhaps the ad was truly the creation of a very creative writer who plucked the words out of his imagination but forgot to tell teodoro he is supposed to do everything in those letters so that when an actual flood comes, we will all be saved.
we have heard of politicians breaking the promises they make during the campaign period, but this one is just all too real for all of us. wawam was correct – we learned to spell T-E-O-D-O-R-O and now after ondoy/pepeng, we learned new meanings for those letters : L-E-A-D-E-R-S-H-I-P F-A-I-L-U-R-E.