gilbert teodoro’s “galing at talino” tv ads – anti-noynoy, anti-humility, generic promises

these two ads are on the same strategy and positions gilbert teodoro as the presidentiable with “galing at talino” which is the key to the “pag-ahon ng mga mahihirap”. in the first tv spot, this claim is supported by his being  a bar topnotcher, a congressman  and a national defense secretary while in the second ad no support was given. we do not think those are enough to be convincing to the audience.

a major problem of teodoro’s candidacy is that he is unknown by most of the voters, he has no national personality. while he has been national defense secretary, this has just been for a few years and he had very little exposure in this capacity to gain a nationwide recognition. this is unlike his key rivals in the presidency where aquino, villar, estrada and escudero  have won national elections at least as senators. estrada aside from being a senator has been a vice president and a president.

these ads are also anti-noynoy aquino tv ads where both ads says the right leader is one who does not just have a heart (“puso”), an obvious reference to aquino but also “galing at talino”. the ads recognize the strength of aquino and attempts to weaken it by saying more is needed other than just heart.

teodoro also identifies his agenda in this election – jobs and good salaries, good education for all and good quality health care for all. these are populist platforms but they are also generic that almost all presidentiables promise on. the lack of specifics on how to fix these or how to deliver them weakens these ads.

the ads are on poverty alleviation and rightly so as we believe poverty is the country’s number 1 problem. while the ads talk about fixing the problem of poverty, we do not think the ads will necessarily connect with the poor, the intended target audience. we think the ads suffer on that point for the same things that teodoro aims to sell himself to the voters – the ads are too intellectual, it does not have heart.

teodoro galing at talino

we do not think these ads will draw much empathy from the audience. aside from the sanitary messages, the ad appears too clinical to us and teodoro does not appear engaging in the ads. also, we think parading your achievements and in the manner it was done here will turn off the audience more than bring them in.

in this regard, villar’s story in his ads succeeds very well where teodoro fails. villar is a multi-millionaire but he delivers his achievements and success from the story of rags to riches, a story that everyone loves and everyone aspires for. before those executions, villar ran ads that concentrated on showing villar helping OFWs get home or offering some help to OFWs.

the teodoro ads just tells it to us without giving us any good reason to believe it or even to appreciate it. given the way teodoro appears on camera, the way the ads are done and the messages, i think people will find teodoro as “hambog” or “mayabang”.

  1. doorkn0b
    November 3, 2009 at 10:36 pm

    meron na bang nanalo na kandidato na ang sabi ay galing at talino?

    • November 4, 2009 at 12:45 am

      This is the Philippines. He who is famous and has the best advertising wins.

      Competence? We only evaluate that once the candidate wins the office.

      • November 10, 2009 at 3:29 pm

        At yan ang dapat mabago… ngayon… dahil kung hindi kelan pa?

  2. November 4, 2009 at 12:27 am

    Wait a minute…

    I do Not see how these ads are anti-Noynoy because of “Hindi lang sa puso, dapat pati galing at talino”.

    Are we now saying hindi magaling at matalino si Noynoy?

    I don’t know Teodoro and I am not sure I will vote for him, but isn’t it right to choose a compentent CEO for a big corporation?

    Noynoy’s ad is great, feel-good, and I downloaded a HQ AVI of it kasi magaling ang ad, but still I am thinking who to really vote.

    Kasi magrereklamo na naman ang mga Pilipino kapag pumalpak si Noynoy kung sya ang president. Nakakasawa na kasi.

  3. john santiago
    November 4, 2009 at 8:32 pm

    kaya nga mas mabuti na iboto ang ayon sa pananaw natin ay siyang magiging inspirasyon natin at yong merong tapat na pagnanais na matupad ang mga pagbabago. lahat sila sa palagay ko ay meron nito ngunit ang magiging tanong na dapat sagutin ay kung ano ang magiging kapalit nito. si gloria nais na tumulong ayon na rin sa mga sinabi niya pero ano naman ang naging kapalit nito ayon na rin sa mga alegasyong nababasa natin.

  4. HL
    November 4, 2009 at 11:26 pm

    I think I had enough of “galing at talino”. Didn’t we say the same thing about GMA, who was supposed to be an economist….everyone thought she was the answer to the poor Philippines……. magaling nga at matalino …eh kung sa MALI naman gagamitin ang galing at talino……

    • jake
      November 13, 2009 at 7:36 pm

      GMA is nowhere close to Gibo. She’s from Assumption for crying out loud. And I don’t think mali ang gamit ni GMA sa talino. There are lots of good economic policies that saved us from the crisis. She missed however to attack corruption, especially that of his fat hubby and sons.

      Gibo has good potential, but we have to wait and see. As a congressman he was a weak implementor. He can be overshadowed by the pursuits of the Cojuancos and San Miguel Corp.

      Noynoy, I believe is sincere. But I think he needs the skills to lead and manage. Sincerity is not enough in this country. We need strategists with good heart.

      So far, we only have these two as the “best” choices.

      • marsheemarsh
        November 29, 2009 at 10:38 pm

        actually, dapat yung “Malinaw ang Pananaw” nalang ang ginamit ni Gibo na tagline, imbis na “Galing at Talino”. ang dami nang hindi bibilib dyan e.

  5. JM
    November 5, 2009 at 11:38 am

    First things first: I sort of laughed at the end part, when Gibo did a slowly look at the audience thing. SOBRANG CHEESY!

    Next: The “Hindi lang puso – galing at talino” point, it sort of raises the eyebrow. Galing and talino can create all those *ahem*empty*ahem* promises, but without the heart/puso; that one thing which gives all decisions the human side.

    Also, I agree with the GMA-because-she’s-an-economist comment. We could have been a better country if her brilliance had been used with the heart.

  6. the whiz
    November 8, 2009 at 6:17 pm

    commercials are only 30 seconds long, 1 min at most. how do you expect them to deliver specifics of their programs within 30 seconds. i’d still take that commercial over a tvc with artists plastered on them. what’s the difference. a lot of those artists are hypocrites themselves.

    • marsheemarsh
      January 10, 2010 at 11:37 pm

      may i just say that among all of them, only Gibo has given specifics.

  7. November 10, 2009 at 3:30 pm

    Gibo’s department had failed to prepare for disasters like Ondoy and Pepeng… what more when he is a president. This is not trapo comment but an assessment of what factually happened.

  8. the whiz
    November 11, 2009 at 2:22 am

    yes they had failed but they are not the only ones to be blamed. and he knows that there have been mistakes made. the ndcc just responded to what they can, and they responded accordingly. the real deal is that the philippines has a poor disaster risk management system and this problem has been going on for a lot of years. as a result, ondoy caught the metro by surprise. yes he had mistakes in the process but it his not only by his own doing.

    we don’t have a solid disaster risk management program in place yet. it is shabby at best. we have the possibility to make things right. that would be possible if gibo would win the 2010 elections.

  9. November 22, 2009 at 1:04 am

  10. red eyed stinger
    November 26, 2009 at 1:41 pm

    Yah right, “galing” at “talino”… “galing” sa pagkurakot at “talino” sa paglusot? Baka nga mas magaling pa yan kay gloria.

  11. Tesla
    November 27, 2009 at 4:20 pm

    Pangurakot? Do you have evidence, eber? I hate it when people smear a candidate without evidence to back his statement.

  12. Tesla
    November 27, 2009 at 4:22 pm

    At least he’s a million times better than lazy Noynoy

    Experience in public service – Legislative – Congressman for 9 years; DND Secretary – more than 2 years; also a reservist Colonel of the Phil. Air Force

    ACHIEVEMENT – 500+ bills filed, 6 passed into law. DND Sec: reorganized AFP to curb corruption by introducing civilians into the military hierarchy to handle non-military positions (esp. finance) and eliminated 70% of the corruption in the AFP. Lobbied for the increase of the pay of soldiers and increased the size of the armed forces. Maj. Gen. Garcia was prosecuted and convicted by the Military Court during his term.

    Experience in public service – LEGISLATIVE – 9 years congressman, 3 years senator.

    ACHIEVEMENT – 8 bills filed, none passed into law

    Source: SSC Philippines

    • marsheemarsh
      January 10, 2010 at 11:39 pm

      guyyys. please repeat this again and again in your heads before you choose noy noy.

      Experience in public service – LEGISLATIVE – 9 years congressman, 3 years senator.

      ACHIEVEMENT – 8 bills filed, none passed into law ”

      please lang. swear. lol.

  13. November 28, 2009 at 11:40 am

    Hindi kahambugan yung sinasabi sa commercial na ito. Isn’t that how you answer “Why should we hire you” that ever popular job interview question? You say that you are the best candidate for the job because (1) (2) (3) and finally (4) . That’s what Gibo did in his commercial. I’m not sure if I’ll vote for him but he’s one of those I currently consider along with Villar and Fernando.

  14. November 28, 2009 at 11:42 am

    Oops. Nawala ata yung nasa brackets na texts. Here they are:

    (1) state your educational background
    (2) state your previous job experiences
    (3) state how (1) and (2) are related to the position you’re applying for
    (4) state what you’re going to do once you get the job

    • marsheemarsh
      November 29, 2009 at 10:50 pm


  15. OFWsaGULPO
    November 29, 2009 at 8:25 pm

    Still I go for Bro. Eddie V or Noynoy. Mamulat na tayo. Magaling si Gibo pero galing sya sa partido na may bahid ng kasinungalingan. Sayang yung mama.

  16. laila
    January 5, 2010 at 8:44 am

    Since we need a leader with “galing at talino” and heart, why don’t we vote for Aquino for president and ask him (noynoy) to make Gilbert as one of his cabinet secretaries if he wins? Gibo is part of GMA’s administration and there’s no doubt he will do anything to help her.

  17. melissa de los reyes
    March 7, 2010 at 10:56 am

    what makes teodoro have galing at talino? he has not shown this at any time. in fact he has shown the opposite during the floods and the maguindanao massacre. those who say he has galing at atlino are just mouthin back teodoro’s tv ads.

  18. cyril
    April 12, 2010 at 4:55 pm

    alm nyo ba na nung tym sumalanta ung bagyong Ondoy eh hindi niya iniwan ang ating mga kababayan? Come to think of it, grabe ung pinagdaanan niya nung tym n yun as if it challenged him how far and how he respond being a ndcc chairman. And because of that, he even given a recognition by a particular chamber of commerce for being dedicated and hardworking. Sometimes we we’re to shallow that we only believe what we seen in the media. We tend to forget that most of what we’ve seen are opposite of what was really the truth. Gibo has the galing and talino and even have a heart to the poor and helpless which are very essentials as president. Sulong Gibo!

  19. cyril
    April 12, 2010 at 5:00 pm

    Reasons why I am not voting for Noynoy

    No offense meant to ardent supporters of Noynoy, some of whom are my close friends. Just a point of view of a non political observer.


    In every election, the easiest choice to make is, who you would not vote for. This year, it is profoundly difficult because for me the easiest identifiable candidate whom I would not vote for, (aside from Erap of course, for who would vote for a convicted plunderer) is a leading candidate, with the widest of margin in the survey, Noynoy. He probably will be the next president and so, in my heart, I tried my best to consider and reconsider my decision, yet I became more convinced that he is my best choice on whom NOT to vote for. These are in my thoughts:

    He is clean and honest

    He really is unblemished, squeaky clean and immaculate. Noynoy has no record of dishonesty simply because he has no record of accomplishment at all. He was one of the prominent members of the committee of silence. I googgled his name to find out if, except for his name, there was anything he did that he should be proud of. I am sorry that I found nothing. It is time he reveals what he had done in congress for nine years, plus two years in the senate, to deserve the presidency. When he ran for Senate, he simply relied on his family name and the endorsement of his mother. Being in the Senate with no accomplishment will not hurt the nation except the wasted money paid to him as a public servant. But to be president and not knowing what to do is probably as disastrous as a corrupt president.

    He comes from a good stock

    A prominent columnist of the Inquirer believes that since hero’s blood runs in his veins, he is a natural hero and would do nothing to shame the good name. The prominent columnist also said that what we need is a good heart and correct values and Noynoy fits to the T. Of course heritage is a plus factor but unfortunately, this is no assurance that he too will be as upright as his parents.. We do not have to look far. Look at his sister. She even gloated and flaunted her sexual indiscretions and gave press interviews of her indecent acts, in spite of the fact that at that time, her dear mother was very much alive. She fueled salacious gossip about her sexual escapades that she grabbed the headlines for days of the local papers. Not only that. She proudly proclaimed that she will have to do a wash over of sorts, on the personality of Noynoy. To be fair, since Noynoy is not the sister’s keeper, he should publicly open how he spent his several hundred million, probably billions of pesos, if cumulatively taken together, of pork barrel. Joker and Lacson did not spend a single centavo on their pork barrel allocations. Moreover, Noynoy has not been battle tested; we do not know how he will react to temptation, simply because he has not been where the action is. He can not honestly and truthfully say that he is goodness personified and all others are evil just because he is the son of Cory. It is sheer arrogance and hypocrisy to make such claim.

    He comes unprepared

    Before the death of former Pres Cory, nobody considered him of presidential caliber, not even for vice president. His party mates knew of his capabilities and did not even look at his direction when they then considered their standard bearer. Noynoy himself, conscious of his own limitations, did not even dream of being one. When his mother died and there was public mourning, all of a sudden, his party mates in spite of knowing his limited capabilities, and taking advantage of public sentiments, pushed him to be a candidate to the noble office of the presidency. This factual milieu clearly shows that his popularity is solely and purely for sentimental reasons, the death of Pres Cory. His supporters are praying to high heavens that the public sentiments on his parents would not wane and that the public would not see through the real Noynoy. Stripped of all sentimentality, there is nothing in his bio data that shows he is capable of the challenges of the highest office of the land. His biodata is uninspiring, to say the least. Aside from his public office due to his lineage, he was a sales person of Mondragon Industries, and a member of the board of directors of a security agency which the family owns. How in heavens name will he run the country?

    Pres Cory’s landmark of achievement in her administration was her Land Reform program. Pres Cory distributed all other people’s landholdings except her own Hacienda Luisita. She asked all of us to make sacrifices, except her own family. Her tenants protested and in the ensuing protest several tenants were mowed down. The tenants were unarmed and no casualties were suffered on the side of the soldiers trying to disperse the tenants. Of course, Noynoy is not her mother’s keeper, nor do I intend to diminish her mother’s role as our leader who toppled the dictatorship.

    But when Noynoy declared his candidacy, he was asked point blank, what he planned to do with Hacienda Luisita. He had no ready answer but promised to give a stand soon. Three months passed and still no answer. Is he really prepared?


    The argument goes, that since the people lost trust in the present leadership, Noynoy comes as a white knight, enjoying the trust and confidence of the people. But why should we trust Noynoy? Has he done something to deserve our trust?” Trust is earned, deserved and not bestowed nor inherited. We are now bombarded with propaganda about the goodness of Pres Cory, to the extent that Noynoy propagandists even go to the limit of declaring her a saint, in the hope that people will also view Noynoy as saint- like. The Liberal Party had even formulated its battle cry: “this (the election) is a fight between good and evil”. My goodness, don’t you agree that a man who pontificates that he represents goodness is really suspect of some loose screws somewhere.

    Noynoy’s handlers forgot the basic need of a responsible candidate-the need to have an advocacy. It should be pointed out that Noynoy has no advocacy at all in his public life. He won his senate seat solely upon his family name, like Loi Ejercito, Pia Cayetano, Bong Revilla and the like. This is very important to those who are very discerning. We do not know to what directions we will be going, with him as a leader. It is fearsome to have a president who is not only unprepared and unqualified, but also to be under the control of unknown advisers and heaven forbid, under the tutelage of his movie star sister. It becomes more dreadful because his popularity is seemingly sustained, thanks to the biased and twisted reporting of our media and most especially of a very large TV network who all have their interests to protect.

    The above mentioned points are correct.

    I am simply saying that Noynoy is “Not Worth Voting for” because:

    1. He has no capability to govern

    2. He relies solely on the name of his parents

    3. He has no advocacy

    4. He has no achievement on his own

    5. He is pure creation of media

    Sadly, only Noynoy has all these attributes among all presidential candidates.

  20. shine
    April 30, 2010 at 4:33 pm

    Noynoy doesn’t have a platform. In his ads, all he says is “hindi ako mangungurakot”, siya hindi. eh yung nasa ibang positions? another point: how can he stop corruption?.. c’mon, how many presidents and presidentiables mouthed about stopping corruption? did it stop? no.. it can never be stopped unless we eradicated all governing bodies. corruption is the system. it is given. all the presidentiables can do is lessen it, and make people see the worth of their taxes so we won’t complain. “hindi ako mangungurakot” and “i-ahon sa karihapan” are too much.. don’t ever say things you cannot do. obviously.

    Gibo is at least realistic in his approach. with specific steps on how to attack issues. Not toying with people’s sentiments (feelings are very gullible) and their situation as poor..

    and i think it’s about time that politicians stop encouraging poor people to ASK and WAIT for good things to happen.

    note: the most corrupt is the religious sector. Like what my prof said: “if you want to get rich, build a church (religion). So Brother Eddie is not the right choice. Separation of Church and the state.

  1. January 12, 2010 at 9:25 pm
  2. February 11, 2010 at 9:02 am
  3. February 22, 2010 at 9:51 pm

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