Home > 2010 philippine presidential election, political ads, richard gordon, richard gordon tv ads > richard gordon’s “the transformers” tv ad – a boring calling card

richard gordon’s “the transformers” tv ad – a boring calling card

richard gordon is a creative man. who can forget his wow philippines campaign when he was with tourism? he also had “aim high olongapo” when he was rebuilding the city while he was mayor. it did not surprise us that he has “the transformers” as the line for his and fernando’s presidential and vice-presidential run.

but this ad does not deliver and in fact disappoints in creativity. it did not have the spark of the slogans we have come to know gordon is popular for. it has “the transformers” as a tagline in the end but it ends there.

we do not think the idea of “the transformers” was played up in any meaningful way in this ad. what this ad is a straight short resume of gordon, highlighting the key achievements in his career as a national leader. it is a short introduction of who richard gordon is.

it is not a failed ad, it is just too straight forward and close to being boring. it is certainly not creative. it’s a ho-hum ad, something you will be satisfied to see once and will not look forward to seeing it again. you would most probably leave the tv set to go get a snack or take a leak when you see this ad come up again on the tv.

we think this ad had a simple objective – introduce richard gordon to the voters. it is like sending out calling cards to the voters. it has achieved that in some measure but what a pity they did not make this ad more hard working.

the ad fails in one aspect – it did not make something out of the idea of  “the transformers”. the line was there but it was not the core message nor was it dramatized in any meaningful way in the ad. the line has a lot of potential for creative work but they did not take it.

to successfully make use of the line,  a lot of strategic and creative thinking need to be done. it is an idea that many of the young are familiar with, the transformers movie being one of the most successful in the last couple of years. the line being so much connected to the movie, the strategic and creative work need to find a way to pull it down to election talk and the presidency in ways easily understood and persuasive to a mass market and those who has not seen the movie. in fact even to those who have seen the movie, it needs some re-tooling for them to appreciate the concept for a presidential bid.

perhaps gordon will make use of it in the next ad, with the richard gordon calling card already distributed to voters. caution – it is a line pregnant with risks.  

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  1. mabel decena
    December 24, 2009 at 5:01 pm

    this ad precisely shows why we should all vote richard gordon to be president.

  2. Champ
    December 25, 2009 at 2:52 am

    I’ll vote for the transformers. Gordon-Bayani both has strong political will, tamang-tama na tambalan, tamang-tama na timpla.

  3. O_O
    December 26, 2009 at 2:36 am

    However, this ad alone does no justice to what they really did! Kulang pa ito! Gordon and BF has so many achievements that this isn’t enough. More!

  4. mabel decena
    December 28, 2009 at 4:13 pm

    agree ako, its a disappointing ad from gordon.

  5. December 28, 2009 at 10:37 pm

    Well we all know how expensive tv ads costs. But isn’t this how political ads should be? Concise and straight to the point? For me, it’s only flaw is that Bayani’s achievements were not included. But who knows, maybe they have a separate one for Bayani ^_^

    • December 28, 2009 at 10:44 pm

      being creative is one of the most important points of a great ad. they have a lot of material to work with, they even have the line “the transformers” – they could have made this an interesting ad.

  6. Fauxx
    December 29, 2009 at 1:45 am

    I am a Gordon-Bayani supporter, and I agree with this post. I kinda expected results like this too. But creativity-wise, it missed even my mark.

    Why did I expect that? For Gordon, the medium is the message. That means he doesn’t want to pander on people’s emotions, or show people some nice image for them to look at. He wants to highlight his achievements, his accomplishments and the results.

    His advocacy rests on that as well, or at least in my opinion, and if he succumbs to how the other candidates do their ads, he might as well have lost his war.

    But then again, I agree that creativity should be looked into and improved. (I have mine)

  7. O_O
    December 29, 2009 at 11:58 am

    I have already told Richard Gordon of your reaction, I have his personal facebook account.

  8. debbie
    December 29, 2009 at 1:47 pm

    I often love truth in advertising. I bet some people liked the ad of villar by poor singing kids, just as gibo’s “galing at talino” approach, or the mega star studded ads of noynoy. Yet, all these 3 ads were FAKE.

    The presidency is not about buying shampoo or some commodity. Perhaps this is the key message of the Gordon-Bayani tandem.

    We need tried and tested leaders that have proven themselves of great service for their constituents. If I am to hire a excellent CEO, i would definitely go beyond his looks and his suit…

    And that is Gordon-Bayani, no one else.

    There’s something intrinsically wrong with our population if we prefer contrived or fake descriptions of our future leaders!

    The Truth, though sometimes boring, is more essential in finding the right stuff to make my beloved Philippines strong and prosperous again.

  9. January 11, 2010 at 3:06 am

    very disappointing

  10. Joy
    February 25, 2010 at 9:58 am

    I’m a Gordon Supporter, agree we want more ad kasi madami na syang nagawa…want him to win the position.

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