Home > 2010 philippine presidential election, how to win philippine elections, manny villar, many villar website, philippine advertising, political ads, politics in the philippines, presidentiables > manny villar’s “magtatapos ng kahirapan” tv ad – a bold shift in advertising strategy, 5 stars!

manny villar’s “magtatapos ng kahirapan” tv ad – a bold shift in advertising strategy, 5 stars!

we think manny villar’s latest tv ad represents a bold shift in advertising strategy for the villar campaign. the villar campaign now claims “si manny villar ang magtatapos ng ating kahirapan” (manny villar will end our poverty) at the end of the tv ad.

this is the first time the villar campaign  has positioned the candidate on a anti-poverty platform. more importantly, this is the first time that villar ads are making such a very direct and brave claim as eradicating poverty.

villar’s previous ads were not directly on poverty. he was on the ofw campaign when he started airing ads. the ofw positioning only indirectly touches on poverty and in these ads, the positioning was on his generosity at helping ofws. it was really more on establishing the character of being helpful and generous and much less on solving anything.

from the ofw campaign, it shifted to introducing the villar persona and his personal history. these were the ads where he told viewers his roots in tondo, that he himself was poor before. the idea is to paint a personality profile of villar to the voters, sort of like distributing his resume to the voters. in advertising terms, this was to establish villar’s brand image in more concrete terms.

during this time he also ran ads that talked to the youth.  while the target in those ads clearly shifted to young voters, it continued to be on the idea of building the villar brand image. in these ads he was saying that villar is someone different from what people may have originally thought of him. he was a down to earth man to whom people, specially young voters can relate to.

we are guessing that they ran these ads as they may have seen that there was a gap in villar’s political base – young voters. young voters account for a big share of the total number of voters.

this current ad is notable not just because of the direct anti-poverty positioning but also uses a clever device of children in the ads. this is not a continuation from the previ0us teens ad, but the reason why they featured children in these ads is to indirectly state that villar is a presidentiable who will work for the future generations of filipinos. it is an indirect and we think a very clever way to connect with the adult voters whose primary concern is the future of their children. in advertising, the usual tact is that you get the talents to appear in the ads who are in the same age bracket as the target market. in the villar ad, they had children as talents who are not obviously voters but are targeting adults who are the voters. this ad is unique in that sense.

the anti-poverty positioning to us was surprising. they have turned the villar campaign to be be one of solving problems of the country versus the previous campaigns that focus on establishing the persona or brand image of villar. it is a shift from the persona ads to a solve the problems ad campaign.

this ad promises everything  – free education, jobs and homes for the country’s future generations and at the end, the gang bang promise of removing poverty in the country. these are of course popular issued with most  pinoy voters as they are in truth the biggest problems in the country.

while the ad made these bold promises, it did not say exactly how villar will fulfill those promises except that he was once poor and by implication says he knows how to lift the country’s poor to being wealthy.

on the whole, we think it is a great tv ad with a strong mass appeal from both the positioning standpoint but also and equally important the use of the jingle and kids to deliver its messages. the jingle in particular is very good – easy to remember and to sing and an attractive melody. we won’t be surprised if many kids are now singing this jingle.

villar’s message in this – this is one for the parents. who think mostly of their children’s future, that villar can give their children what they all want for them – education, jobs and homes.

excellent work from the villar campaign.

also read this: the presidentiables campaign themes: poverty, corruption and ego trip. what works and what fails.

  1. Red
    January 5, 2010 at 10:59 pm

    trapo talaga! siya ang tunay na pahirap! siya ang tunay na walang malasakit!

  2. romeo
    January 5, 2010 at 11:26 pm

    trapong trapo ang dating!!!!

  3. marina
    January 5, 2010 at 11:34 pm

    ganda ng ad. all the kids are singing the jingle.

  4. celine
    January 6, 2010 at 10:55 am

    yup this ad is very nice, actually i cried when i saw this ad.. there is full of hopes on the eyes of this kids. also, ived noticed, in our village, kids are singing the Jingle and i loved it!!! every corner, even my friends kids are singing the jingle

    • January 13, 2010 at 10:38 pm

      pano kahit wala pang campaign period umeere na ito… halos oras oras sa mga istasyon sa tv… nakakrindi na nga eh…

      ang tagal tagal na nya sa pwesto ngaun lang niya naisip gawin yan?
      diba dapat nun congressman at senador pa lang siya e gumawa na siya ng mga hakbang para makamtan nya iyon… gingamit nya lamang ang ating mga pangarap para makuha ang ating mga boto… hindi ako paloloko… tsk tsk!!!

  5. randy
    January 6, 2010 at 11:54 am

    Hindi lahat ng naging mahirap,tutulong sa mahirap,maraming mahirap ang yumaman din sa kurakot,sabihin na natin na marami din sya natulungan pero hindi ibig sabihin makamahirap sya talaga,he used poverty for his own personal ambition.Kung humarap lang sya sa issue about C5 baka nakuha pa nya marami support ng tao.Pero nagtago sya ibig sabhin may tinatago.

    • tamaka
      January 7, 2010 at 3:11 am

      oportunista kamo si Villar, ginagamit ang mga OFW’s at mahihirap para sa kanyang pansariling interes. magkano pa kaya ang makukurakot nya pag siya ang manalo? kaya mga kababayan, gumising po kayo huwag na huwag nyong iboto itong napakayaman na senator por pabor!

      • tiqui
        January 16, 2010 at 4:25 am

        ang naririnig ko ay si Villar ang pinakakurakot sa mga senators, kung totoo nga eh, bankcrupt ang Pilipinas pag siya ang manalo, kaya mga kababayan isipin nyong mabuti ang inyong kinabukasan at kinabukasan sa inyong mga anak at mga apo. Huwag paloko sa mga ads ni Villar na pinakamayaman “KUNO”!!!

    • Jimbo
      January 10, 2010 at 2:21 pm

      lahat ng akusasyon kay manny villar ay wlang proof. Wag tayong magpapadala sa mga nabalitaan lang sa tv.

      • January 26, 2010 at 8:51 pm

        All the things that you said or you heard are just accusation, we don’t even know if its true. We all know that it takes a lot of courage to say those promises. You said that we should not let our minds be corrupted regarding to the issues about Manny Villar, but what are you doing right now?, you spitted out those words and its like you just swallowed it.

    • AntiCorrupt
      March 3, 2010 at 1:49 am

      very much agreed at yung pagtulong ni MONEY VILLAR, strategic un, tumutulong lang kasi may magandang maidudulot sa imahe niya at sa career niya bilang politiko.

      • researcher
        March 3, 2010 at 2:05 am

        before i really like Manny Villar but as i was searching about him, itong pagkagusto ko sa kaniya ay naging pagkabuwisit sa dami ng anomalyang nalaman ko! nakakabuwisit talaga! tapos nung umattend siya sa school namin ng presidential debate, napakawalang kwenta niya.. umaaasa lang sa cue cards at notes na pinapasa ng anak niya sa kaniya. ung anak niya ang his wife are just putting words to his mouth. Hindi kayang magspeech sa harap ng tao na galing sa sarili niyang utak ang sinasabi. tsk.tsk.
        nakakairita pa ung linya niyang “kung gusto ko lang magpayaman, sana bumamalik na lang ako sa pagkanegosyante”–*LOL sinong niloko mo, kaya nga gusto mong magPresidente kasi most of your business depends on how strong your government connections are! Hindi na ako boboto ng negosyante ulet! Una muna ang sarili bagong ang bayan! Baka magrally na talaga ako pagnanalo ka Villar. kawawa naman ang mahihirap lalong hihirap. tsk

  6. January 6, 2010 at 4:26 pm

    False advertisement ni Villar. But you haven’t shown how are you going to do it. Yumaman si Villar sa pagnanakaw sa bayan. You are spending this much money and of course, if you win you will recuperate all of the money you just spent.

    • January 7, 2010 at 10:37 am

      technically this is not false advertising. it is a political promise. it is up the viewers to believe him or not.

      the “how” part is a legitimate question and i suppose villar will explain that in other forum or communication.

  7. Scherbatsky
    January 6, 2010 at 10:03 pm

    Yeah it has a catchy jingle that grows on you for a while but it is nonetheless an empty campaign ad (much like all of the campaign ads so far) that somewhat offends the sensibility of everyone.

    Magtatapos ng kahirapan? PANO? So Villar thinks we will go for him just for that “siya ang magtatapos ng ating kahirapan bit?

    Even the most scumbag pf politicos would want to eradicate poverty (why not? it will give them enough political capital to sustain their dynasty for generations) so saying that you will solve the problem of poverty WHEN YOU BECOME PRESIDENT is next to meaningless and is an offending remark to the seriousness of the country’s struggle with poverty.

    Why not tell us now how to solve the problem of poverty IF you really know to solve it? You’ve been an elected official since God knows when. If you really want to eradicate poverty then why wait when you are president?

    Hell, I’ve never heard Villar champion anything let alone something as specific as eradicating poverty so this latest ad of his just boggles my mind for its audacity in offending the sensibility of the everyone.

    • johnkcruz
      January 20, 2010 at 4:06 pm

      Definitely!

  8. supernhes
    January 7, 2010 at 10:30 am

    I’m still for Bro. Eddie Villanueva and Atty. Jun Yasay…. God bless the Philippines…

  9. Johan
    January 7, 2010 at 10:59 am

    Among Villar’s ads, I think this is the best. Villar was able to capture the hearts of majority of the Filipinos with this as evident here: http://www.youtube.com/watch?v=CF-YHNnMjkM
    Enjoy!

    —–
    @ johan – great work. nicely done. am putting here the video so all can watch it here. will aslo post it in the main blog.

    ask all your friends, the whole school to come and watch your video in this blog.

    ~wawam~

    please go to this link to read post on this ad: https://2010presidentiables.wordpress.com/2010/01/07/high-school-students-produce-their-own-version-of-manny-villars-magtatapos-ng-kahirapan-tvc-5-stars/

  10. January 7, 2010 at 11:10 am

    i second the motion!

  11. ajom
    January 7, 2010 at 11:41 am

    Ang isang pamumunong may paglilingkod at katwiran, hustisya at kapakumbabaan ang magtatapos ng ating kahirapan. Nakay Bro. Eddie ang lahat ng ito. Suportahan natin ang magandang plano ng Diyos para sa ating bansa. BABANGON ANG PILIPINAS!

  12. January 9, 2010 at 11:39 am

    “Magtatapos Ang Kahirapan”

    The most outrageous political advertising.
    Trapong-trapo ang dating!
    Using poor children as props to make his political promises.
    No different from syndicates who use children to beg in the street.
    Sigh…It’s one political ad that clearly shows Manny Villar at his best.
    Manny Villar is the quintessential trapo.
    Just like his secret patron!

    • January 9, 2010 at 1:23 pm

      poverty and that includes poor kids is a reality in the philippines. poverty is one of the top if not the top problem in this ocuntry. there is no exploitation of any kind in this ad. it is just showing the reality in the philippines.

    • tiqui
      January 16, 2010 at 4:33 am

      BINGO!!!

  13. GDL Ocon
    January 9, 2010 at 8:23 pm

    This blog is definitely on Villar’s side. What a mess. Whoever the media consultant of Manny Villar, better for you to position yourself now under the “kakawate” tree. Don’t you realize that you are killing the core of your candidate’s campaign? This is not real estate ad campaign. This is a political ad campaign which should aim only to inculcate in the minds of viewers that Villar is a presidential candidate. As you bombard the TV screens of continuous campaign ads, your goal is being defeated by public financial calculations rather than personal evaluation on Villar’s capability and sincerity as a leader. I am just an ordinary citizen. I mingle almost always with the lowest class but major voting populace, and they are consistent in saying that Villar is a businessman who would always want an ROI of his investments. “Ngayon pa lang, magnanakaw na ang impresyon sa kanya”. So, you, campaign media group or campaign strategists of MV, try to be MODERATE if you want to have, at least, a second position in the election results.

  14. rudy Cabrera
    January 13, 2010 at 1:17 am

    Hi Manny,

    My name is Rudy Cabrera. I’m from Las Vegas, NV. I’m a dual citizen (Filipino/American Citizen) and I am a register voter so definitely I will vote for you. I like your vision, saka alam kong galing ka sa mahirap at you will take care of all our POOR KABABAYANS out there. Pagbutihin mo at lahat ng pamilya ko ay nakasuporta saiyo. Pag naligaw ka dito sa Vegas give me a call my number is (702)497-8589 para mameet ka namin in person. Sana andiyan ako sa Pinas and I can show you my support. Right now the only thing I can give you is my prayers. Sana lagi kang safe at gabayan ka ng Panginoong Diyos sa pangangampanya mo. God Bless and more power.

    Rudy Cabrera
    1932 E. St. Louis Ave
    Las Vegas, NV
    (702)497-8589

  15. lovelyn
    January 13, 2010 at 2:17 pm

    sana nga bawat salitang kanilang sinasabi aay kanilang gwin hindi puro pangako.. but i love the somg. my brothr always sing it….. and me also.

  16. Devastated Constituent
    January 13, 2010 at 10:25 pm

    For those considering to vote Villar, have you asked yourself what has he done so far in his hometown? Did he alleviate poverty in LP? I don’t think so. If he really can do what he promise, he should have at least made a difference LP? But it is far from being “The City.” His track record doesnt prove a point the he can really help this country.

    The same goes for other candidates like Noynoy. What does his track record say? I have yet to hear. But so far, i havent heard anything. Didnt his mother said, that he shouldnt run for a higher office yet? But he disobeyed her. Is that what you call character?

  17. sandoval
    January 16, 2010 at 11:17 pm

    ganda ng ad na to!

  18. hepte patalen
    January 24, 2010 at 2:44 pm

    isa po ako sa tagahanga na manny villar

    • lorenz
      February 1, 2010 at 10:19 am

      Oh, talaga , tagahanga ka ni Manny Villar ? bat nalaman mo na ba na mapaaral ka nya ? bat nakasama mo na ba syang magpasko sa kalsada , o maligo sa basura ? o di naman kaya pareho ka rin ni DOLPHY na binayaran nya kaya sinabi mo tagahanga mo si Manny Villar. Kilala mo ba talaga ang taong hinahangaan mo? MAG ISIP KA NGA!!!

  19. January 26, 2010 at 10:12 pm

    why is villaer not attending the hearings?

  20. lorenz
    February 1, 2010 at 10:01 am

    Some said that wala tayong proof sa mga acusations kay Manny Villar, well it maybe true, we don’t have a proof. but is in it not obvious that he spend millions of money for his premature campaign add’s sa t.v. na halos minuminuto mo makikita at maririnig. parang takot syang maubusan, ngayon , let say nanalo sya? san nya kukunin ang ginastos nya for that ? cge nga ? di naman tayo tanga di ba ? Manny Villar is a Traditional Politician, kala nya makuha nya ang tao sa mga promise nya, di nga niya mapapayos ang CCA Road ( the road that connect Las Pinas and Paranaque.) subukan nyong dumaan dyan.. naka dispaly ang pictures nila mag pamilya , pero lubak lubak naman ang daan. di na nahiya ? MGA PINOY WAG NA TAYONG MAG PA LOKO,Kung nakuha nya sa pera si DOLPHY ( balita ko million din day ang binayag nay don ) wag na nating payagan na lokohin pa tayo.

  21. February 7, 2010 at 5:14 pm

    very good ads,realistic

  22. Naty
    February 9, 2010 at 9:06 am

    Sana manalo ka po sir and may god bless you

  23. February 9, 2010 at 3:29 pm

    Good luck to all the candidates!!!

  24. NotoCorrupt
    February 10, 2010 at 11:32 am

    Registered voter ako sa Las Piñas… Pero di ako magpapadala sa magagandang TV ads ng mga pulitiko… lumang tugtugin na yan… sure investment yan para sa mga wise businessmen like Villar… nag iinvest para sa malaking interest ang tawag dyan… matoto naman tayong mga pilipino… kaya mahirap ang Pilipinas dahil sa mga Politicians na corrupt… STOP CORRUPTION! masakit na sa tenga pakinggan!

  25. NotoCorrupt
    February 10, 2010 at 11:39 am

    Is this True? “now the cat is out of the bag…Manny Villar is the secret candidate of pres. GMA…Mike Arroyo himself met with Manny Villar at the house of Mike Defensor last Jan 7,…Villar secretly agreed to make GMA as Speaker of the House and protect her should Villar win the precidency…Villar agreed to GMA’s offer of massive logistical support in GMA’s commisioners in the comelec who will assure Villar’s victory”. KAKATAKOT NAMAN… pero may kasabihan nga “walang usok kung walang apoy”…

  26. Ted
    February 11, 2010 at 1:45 pm

    “Si Manny Villar ang MAGTATAPOS NG ATING KAHIRAPAN” WOW,Incredible!
    In case he wins, the president term is only six years. Paano niya tatapusin ang kahirapan sa anim na taon.This is magical, only in dreams. Kaya sa mga voters mag isip isp kayo, baka tayo MALOKO.

    And for Mang Dolphy, In case MV Loses, Mang Dolphy will not be PANATAG FOR SIX YEARS.Kawawa naman si Mang Dolphy.

  27. boy uzi
    February 11, 2010 at 11:38 pm

    check this out. it will make you think

    http://www.stuartsantiago.com/exposing-manny-villar/

  28. teac
    February 13, 2010 at 5:12 pm

    This is definetely Manny Villars, can’t blame all the supporters who do not see the truth of every achievements of the developer of the c5 contraversy. Another is the developement in Iloilo, again, when it floods, there will be people affected. And during lean months of production, less produce due to developement. Proper management so he said. How to manage money matters, thats what he does. I’m sorry sir, but you did not convince me good enough by your rethorics. This is a classic example of an ambition as high as the sky. But very narrow by standard.

  29. February 15, 2010 at 10:02 pm

    Di ko alam kung paano nya babawiin lahat ng ginastos nya sa campaign na ito, magkano lang ang sasahurin ng presidente, kumpara sa napakalaki nyang expenses. Pls open your minds filipinos baka lalo lang tayong maghirap at sya ang lalong yumaman ng husto. Gising!

  30. February 16, 2010 at 5:45 pm

    hindi ganun yun! mabuti naman ang hangarin ni Villar. hindi nyu lng magets! at tsaka ang m,ga ginastos niya sa campaign nya ay pera naman niya yun! pinag ipunan bah!

    • concerned
      March 3, 2010 at 2:18 am

      magresearch ka naman about Villar bago mo siya ipagtanggol. tsktsk.

    • nic
      April 28, 2010 at 3:42 pm

      tama ka dun!!! hindi naman lahat kailangang may kapalit noh…… saka gus2 lng naman niyang makatulong…. kung nangurakot man sya at least may natulungan syang mga tao!!

  31. tsubibo
    February 17, 2010 at 10:31 pm

    Talaga, papanu nya naman gagawin yun? Mag-do-donate ba sya sa lahat ng mahihirap ng mga milyones nyang tinubo at kinurakot kaya sinasabi nyang maiiahon nya ang bansa??? Mandurugas lang. Dahil sa C5 at tiyaga! Hay naku

  32. tsubibo
    February 17, 2010 at 10:34 pm

    My Gosh!!! Pati ba naman sa YouTube may ads si Manny Villar??? At mismo sa running video sa YouTube! pati sa YahooMessenger! Grabe nagkakalat ng virus at Trojan baka masira computers namin sa ginagawa mo, MR. VILLAR!!!!

  33. February 19, 2010 at 11:03 pm

    ISANG KAHINDIK-HINDIK NA SUMPA
    SA PILIPINAS KONG MAHAL

    I

    O! SUMPA NA KAHINDIK-HINDIK
    PARA SA ATING INANG BAYAN
    NA MAGPAKA HANGGANG NGAYON
    ATING DALA-DALA PABIGAT SA BUHAY
    ITO’Y NAGSIMULA NUONG PAGMANA
    NG KAPANGYARIHAN
    NG DATING PANGULONG CORY
    KAY PANGULONG APO!

    ANG ABANG PANGULONG CORY
    NA NAGMULA SA KAMUSMUSAN
    SA PAGIGING MATUWID NA INA
    AT ASAWA NA PINASLANG
    NA SI NINOY
    AY MULA NANG NAHIRANG
    BILANG PAMALIT SA NAG-IINIT
    NA TRONO (NG PAGKAPANGULO)
    AY BIGLANG NAGITGIT
    SA SUMPANG NASABI

    NAGKARUON NG DEMOKRASYA,
    NGUNI’T ANG DEMOKRASYANG
    NASABI AY NALAPASTANGAN
    AT INABUSO RIN
    NG BUONG SAMBAYANANG
    PILIPINO
    MISMO NA RIN MGA MEDIA
    NA SIYANG NASASANGKOT
    SA ANOMALIYA,
    AY NAGING BAYARIN
    MAGPA-ERE LAMANG
    NG KASINUNGALINGAN
    AT MAKAMTAN LAMANG
    ANG NAKAW NA BAYAD
    SA NAGPAPAGAWA!

    MGA ELETISTA, ARISTOKRATO,
    AT BETERANONG MANGDARANGGIT
    NG KABAN NG BAYAN
    NA NASA PUERSANG PAMILYANG
    MAINPLUWENSIYA
    AY SIYA PA RIN ANG NAGDIDIKTA
    NG PATAKARANG PANG-GOBYERNO
    NA DAPAT AY SA PANGKALAHATANG
    BENEPISYO
    NGUNI’T LALAON DIN AY SILA RIN
    PALANG MGA HUNGHANG
    NA MGA TAONG SAKIM SA KUARTA
    ANG MAGMAMANIOBRA NG
    PATAKARANG NASABI

    II

    O! BAKIT NAGKAGANITO ANG LAHAT,
    NA SA BUONG AKALA NG MASANG PILIPINO
    AY NAMAYANI NA ANG
    PAGKABAYANI NI NINOY,
    NA SAGOT SA MGA PROBLEMA NG PILIPINO
    MISTULANG HUWAD LAMANG PALA
    ANG PAGKABAYANI NITO!

    BUKOD NA SA ISANG
    SUMPANG KAMALASAN
    AY HINDI PA ITO NAISAKATUPARAN
    NG MGA PILIPINO
    ANG MGA REPORMA NA SIYANG
    IDINOKTRINA NG MEDIA NG ABS-CBN
    MAPAGTAKPAN LAMANG ANG
    KADILIMAN DAW
    NA NAIDULOT NG MARTIAL LAW
    NUONG PANAHON PA NG MAGITING
    NATING SI APO!

    III

    O! BAKIT HINDI NATIN
    NAITATANONG SA
    ATING SALOOBIN
    NA KUNG BAKIT HINDI PA
    NATUTULDUKAN ANG SANHI
    AT TUNAY NA NAGPASIMUNO SA
    PAGKAKAPASLANG KAY
    NINOY AQUINO,
    (SUMALANGIT NAWA ANG KANYANG KALULUWA)

    HINDI BA NATIN NAISIP NA
    ANG MALAKING KASONG ITO
    AY PANAHON PA NUON NA
    DAPAT NALUTAS NA NG MGA
    NAGSALING MGA PANGULO,
    SIMULA PA MISMO SA BUTIHING
    INA SANA NA SI CORY,
    (SUMALANGIT DIN NAWA ANG KANYANG KALULUWA)!

    NA ANG BUTIHING INANG
    ITO NA SI CORY,
    NA MADASALIN AT RELIHIYOSA
    AY SIMULA NUONG NAHAWAKAN ANG
    PINAKAMATAAS NA TRONO NG MADLA
    AY MISTULANG NAIPIT SA MGA ESYOSONG
    NABABALOT NG PAGKAMATAY NG
    KANYANG ASAWA,
    MISMO NA RIN SA KANIYANG
    MGA KAMAG-ANAKANG
    SALAPI AT LUPAIN ANG PINAG-AAWAYAN

    NA HINDI PA RIN NALAMAN KUNG PAANO
    AT KUNG SINO ANG NAGPASIMUNO
    SA PAGPASLANG KAY NINOY
    SABI NG IBA AY PATAS NAMAN
    ANG HUSTISYA AT KAPARAANANG
    PANTAY ANG GINAMIT
    NGUNI’T MALAKING KAHINA-HINALA
    PA RIN ANG BINBIN NA RESULTA NG
    MISTERYOSONG PAGKAPASLANG!

    NA KUNG BAKIT HANGGANG NGAYON
    MATAPOS ANG MGA NAGDAANG
    DEKADANG TAON
    AY HINDI PA RIN NARESOLBA ANG
    PAGKAKAPASLANG KAY NINOY
    NA DAPAT ITO’Y NALUTAS NA NUON PA MANG
    MAY KAPANGYARIHAN SI CORY

    ITO BA’Y MAARING MASAGASAAN
    ANG PAGKAKATALAGA NA
    PAGKABAYANI NI NINOY?
    NA NAGING KULTURA NA SA
    KAISIPAN NG BUONG
    SAMBAYANANG PILIPINO?

    O DILI KAYA’Y ANG NASASANGKOT DITO
    AY MISTULANG MGA KAMAG-ANAKAN
    DIN NG ANGKANG COJUANGCO
    AT NAGHUGAS NA LAMANG NG KAMAY
    ANG MGA NAGSALING PAMAHALAAN
    NA PARANG SI PONTIUS PILATO?

    IV

    O! TAMA NA SANA! ANG
    GANITONG PAIKOT-IKOT
    NA MANANG SUMPANG KAHINDIK-HINDIK
    KUNG HINDI DIN NAMAN TOTOO
    ANG PAGKABAYANI NG ASAWA
    NG BUTIHING INA
    AY MINARAPAT NA SANA NA
    HUWAG NA RIN SILA ANG MAMUNO
    NG ATING PAMAHALAAN

    NANDIYAN NA NAMAN ITONG
    SI NOYNOY AT ANG KANYANG
    PINSANG COJUANGCO
    NA SA PRIBADONG BUHAY AY LUBOS
    NAMANG KAGALANG-GALANG SANA
    NGUNI’T PAGNAKA-ANGKIN NA NAMAN
    NG PINAKAMATAS NA TRONO
    SA PUBLIKO AY HETO NA NAMAN ANG
    MAGPAPATULOY NG SUMPANG
    NATURINGANG KAMALASAN NG
    KABUUANG PAMILYANG PILIPINO!

    NANDIYAN NA NAMAN ANG
    PUSPUSANG PAGTAKBO NI
    BIGOTENG ERAP NA NAPAGBIGYAN
    NA NAMAN MATAPOS
    ANG PAGPAPATAWAD NA
    NANGGALINGKAY GLORIA
    PAGKATAPOS NG LAHAT NA BIGYANG
    HATOL AT PATOTOO SA PAGDARAMBONG
    NG KABAN NG YAMAN NG BAYAN!

    HATOL BA ITO NG MABABANG
    KAPULUNGAN O HATUL
    HATULAN LANG?
    MGA TAONG PROPESYONAL
    ANG HUMATOL MULA SA
    SANDIGANG BAYAN
    NA KUNG HINDI NAMAN NAGKARUON
    NG MAGANDANG USAPAN
    SA PAMAMAGITAN NG
    EMISARYONG SI RONNIE
    NA PUMAGITNA SA PAGPAPALAYA
    KAY ERAP
    AY SANA NGAYON AY BILANG
    MAPAYAPA AT ORDINARYONG
    MAMAMAYAN NA LAMANG SI BIGOTE!

    HAY NAKU! HETO NA NAMAN
    ANG MGA KURIMAW
    NA MGA TATAKBONG HAHALALIN
    NA NAMAN KUNG SAKA-SAKALI
    AY PUWEDE NA NAMANG UMARYA
    UPANG MAPAGPATULOY ANG SUMPA,

    MGA MATAAS NA BILIHIN,
    MGA ALAGANG KUMPANYA
    TULAD NG MERALCO NA SAMUT-SARI
    ANG PINAPATAW NA PRESYO SA ENERHIYA
    AT NAGKAUTANG PA SA PUBLIKO
    AT UNTI-UNTING NAGBABAYAD
    SA MALAKING KUWARTA NA
    NAIDEPOSITONG METRO NG ELEKTRISIDAD,
    KAHIGITAN DITO AY PAMPAMILYANG
    KABAHAYAN!

    MGA MEDIANG SUMOSOBRA NA SA
    PAGLALAHAD AT PAGLILIMBAG NG
    MGA MALA-KONTROBERSIYAL NA BALITA
    MABILI LAMANG NG HUSTO ANG
    KANILANG KUWENTO,
    MGA ILLEGAL LOGGERS AT LIPANANG SMUGGLERS
    NA PAULIT ULIT AT HINDI NATITIGIL
    ANG OPERASYONG NAKADIKIT
    DIN PALA SA PULITIKO!

    NGUNI’T SA BANDANG HULI AY KINAILANGAN
    KA NA NAMANG MAMILI
    KUNG SINO ANG MAGING DAPAT IHALAL
    SA KADAHILANG IKAW AY DISEOTSO O
    PATAAS NA NA-ANYOS NA!
    DUKHA KA MAN, PANGIT O
    HINDI NAKAPAG-ARAL,
    PANTAY-PANTAY NA TAYO NG ANTAS
    PAGDATING SA BOTOHAN!

    SA NGAYONG NAPAPALIGIRAN NA NAMAN
    NG MGA KURIMAW ANG LISTAHANG
    PAGKAPANGULONG TATAKBO,
    PUWERSADO KA NA NAMANG MAMILI
    NA ISA SA KANILA!

    V

    WALA NA TAYONG IBA PANG MAISIP KUNDI
    SI MANNY VILLAR
    NA PUEDENG MAGTAGLAY NG MGA
    NARARAPAT UPANG HINDI IPAGPATULOY
    ANG NASABING KAHINDIK-HINDIK NA
    SUMPANG NASIMULAN NG MGA COJUANGCO

    at lalu namang hindi puedeng magpatuloy
    ang pangdarambong ng kanya ring
    itinapos sana sa Congress
    nuon pa man siya ay naging speaker
    ngunit ito’y ibinalewala na ng mga
    pangkasalukuyang pangyayari!

    Si MANNY VILLAR
    na nagsimula sa wala, naging maliit
    na negosyante sa lupa
    at konstruksiyon sa pamamahay
    ay lumaban ng patas, taglay
    ang kanyang wagas na talino
    at karanasang mag-paunlad ng negosyo,

    Ngayon ay napakayaman na,
    na hindi kaylanman itinago sa gobyerno
    sa kadahilanang ang yaman na ito
    ay galing sa pawis, hindi sa pandarambong
    na siyang mistulang ibinabato
    sa kanya ng mga usapang pang tsismisang mga
    senador nuong nakaraan at hanggang ngayon
    mapilay lamang ang kanyang
    pagiging no. 1 sa ‘survey poll’

    Si MANNY VILLAR
    ay malinis na tao, kaylanman ay hindi nagkakaso o
    nahatulan man sa Sandigang Bayan o
    sa pinakataas-taasang hukuman.
    Mga sabi-sabi lamang nila ang mga
    ibinabatong kuento
    upang masira ang kanyang magandang
    hangarin sa masang Pilipino at sa
    kabuuang sambayanan!

    Si MANNY VILLAR
    ang magpapatuwid sa atin at ipamumulat
    niya sa ating ang paglaban sa kahirapan, magtatag na
    maayos na pamilya at kabuhayan!

    Si MANNY VILLAR
    ang magtuturo sa ating maliliit
    at nag-uumpisang negosyante na kung paano
    magpalago ng negosyo, magkaruon ng tunay
    na micro-financing scheme, magtiyaga at magsipag
    Mapalakas at ibayong magkapresyo sa merkado
    ang mga OFWs!

    VI

    YAN ANG PILIPINO
    NA SANA NAMAN AY NUON PA
    NATING TAGLAY
    ANG KAGINHAWAAN SA BUHAY
    AT MAAYOS, MAPAGMAHAL,
    AT MAPAYAPANG PAMUMUHAY
    NG BAWAT PAMILYANG PILIPINO,
    ANG MULING MAGBABANGON
    NG NAWALANG MAGANDANG
    KAUGALIANG ITO
    AY WALANG IBA NA
    SI MANNY VILLAR!

    WALA NA PO TAYONG IBANG
    MAGAGAWA PA
    KUNDI AY IBOTO SIYA
    SA DARATING NA
    HALALAL TAONG 2010
    SI MANNY VILLAR
    BILANG MAGING PANGULO
    AT MAISAKATUPARAN NIYA ANG MGA DAPAT
    MANGYARI NA NAISA-MISTULANG TULA DITO!

    MARAMING SALAMAT PO!

    ISA-SUKA
    – Isinakatuparang Samahang Adelantado sa SUmpang KAhindik-hindik –

  34. researcher
    March 3, 2010 at 2:18 am

    before i really like Manny Villar but as i was researching about him, itong pagkagusto ko sa kaniya ay naging pagkabuwisit sa dami ng anomalyang nalaman ko! nakakabuwisit talaga! tapos nung umattend siya sa school namin ng presidential debate, napakawalang kwenta niya.. umaaasa lang sa cue cards at notes na pinapasa ng anak niya sa kaniya. ung anak niya ang his wife are just putting words to his mouth. Hindi kayang magspeech sa harap ng tao na galing sa sarili niyang utak ang sinasabi. tsk.tsk.
    nakakairita pa ung linya niyang “kung gusto ko lang magpayaman, sana bumamalik na lang ako sa pagkanegosyante”–*LOL sinong niloko mo, kaya nga gusto mong magPresidente kasi most of your business depends on how strong your government connections are! Hindi na ako boboto ng negosyante ulet! Una muna ang sarili bagong ang bayan! Baka magrally na talaga ako pagnanalo ka Villar. kawawa naman ang mahihirap lalong hihirap. tsk

  35. Allan
    March 17, 2010 at 8:56 am

    Villarroyo will say ANYTHING just to get voted. Ang kapal ng mukha! Teka bakit nandito ang blog sa wordpress, bakit hindi sa website ni Villar. Takot ba sila sa blogs?

  36. boky
    April 27, 2010 at 5:21 pm

    I hope we Filipinos will be more rational with what we say. Actually, Villar is one of my bets but he is not on top of my list, BUT here it goes… in every anomaly we say the big fact is it should always be PROVEN. KELAN PA NAGING GUILTY ANG ACCUSADO. dapat di rin ganon tayo lahat kadali magpadala sa black propagandas, maaring ny butas pero lalo lang nila(political contenders) pinapalalim at pinapaitim yan dahil lahat may agenda… HINDI LANG SI VILLAR. MAAring may mukhang mabait, galing sa pamilya ng mababait… aanhin mo naman yun kung wala naman napapatunayan. kaya THINK first before VOTING. kailangan natin ng kaayusan sa atin, kay bago maghusga… AYUSIN MUNA ANG SARILI!!!!!!!!!! LAlo na ang Pagiisip!

  37. boky
    April 27, 2010 at 5:24 pm

    Corruption starts from the roots… sa mga maliliit na tao… natanong niyo na ba kung kelan kayo huling naging corrupt, in our own little ways nagiging corrupt tayo… pero napapansin ba nating mali tayo…. hindi, dahil akala natin tama minsan. THINK BEFORE WE SPEAK!

  38. nic
    April 28, 2010 at 3:31 pm

    tama ka dun!!

  1. January 5, 2010 at 9:55 pm
  2. February 4, 2010 at 11:14 am
  3. February 11, 2010 at 9:02 am

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