gilbert teodoro’s “posible” tv ad to be pulled off the air to avoid copyright infringement issue with rico blanco
gilbert teodoro announced his tv ad “posible” which has the song composed by rico blanco and mired in controversy on copyright infringement will be pulled off the air.
this is a wise move. we have written previously that the campaign does not need this kind of controversy, it removes the focus of the campaign on more important things, like winning the election. (read here: rico blanco vs. gilbert teodoro on copyright infringement – teodoro should pay up and revise his tv ad)
in our view, the teodoro campaign must have felt rico blanco have grounds and can very well file a copyright infringement lawsuit on him and on the campaign. they may win it ot lose it but it is not worth the time and effort.
we think someone screwed up big time on this error. the communication team of teodoro and it’s advertising agency should own up to the blunder. it would be just right if teodoro fired some of his staff and the ad agency for the putting the campaign in such a bad light.
they could actually revise the ad and put in a different music to this ad. the rico blanco song is not material to the ad. although we are not a fan of the (read: gilbert teodoro’s “posible” tv ad – a change of strategy to save his campaign), replacing the song in it will save the campaign some production money versus producing a brand new tv ad.
as some kind of coup, they could actually commission rico blanco to write a brand new song for the ad and that would sit very well for the audience, rico’s fans and rico himself. it twill be talked about and in a good way.
January 7, 2010
Meanwhile, Teodoro announced yesterday that he has already ordered the withdrawal of one of his television advertisements using the tune of “Posible” by Rico Blanco.
“We have pulled it out so there would be no more legal debates. But they should not say we did not have the right” to use the song, he said.
Teodoro maintained that they obtained the rights from a certain Greg Garcia to use the song.