Home > 2010 philippine presidential election, manny villar, manny villar tv ads, political ads, political tv ads, presidentiables, surveys & polls > analysis – villar and aquino are opposites, villar and estrada are the same : pulse asia presidentiables poll january 2010

analysis – villar and aquino are opposites, villar and estrada are the same : pulse asia presidentiables poll january 2010

taken from the January 2010 Pulse Asia Presidentiables Poll

the villar and aquino campaign should all be in their respective war rooms analyzing the latest poll results of pulse asia. we offer out analysis of it.

based on this data of soci-eco class breakdown, many villar and noynoy aquino are opposites.

aquino’s ABC rating of 37% and D at 40% puts aquino tending towards the middle class to the the upper class. villar on the other hand has 39% among the E and 34% D puts him more towards the lower class. among the socio-eco class groupings, aquino is strong among the ABC segment while it is villar’s weakness. villar’s strength is at E  segment, aquino’s biggest weakness.

more interesting, villar’s profile based on this chart is exactly the same as that of erap estrada – strongest among the E, most weak among the ABC.  we think villar has achieved this profile through his tv ads and their conscious move to change his campaign’s platform to  “go all out on poverty”.

we have written about this move in this blog : manny villar’s “all out war on poverty” platform and here: manny villar’s “magtatapos ng kahirapan” tv ad – a bold shift in advertising strategy, 5 stars!.

looking at this poll results, villar’s strategy changed worked.

  1. tiqui
    February 22, 2010 at 4:21 am

    Villar will be worst than erap should he get elected. watch out you people.

  1. February 18, 2010 at 10:35 am

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