gordon accuses villar of bribery – to be desperate is good but this is bad desperation

we have been saying we like richard gordon and he is a very good option in the 2010 election. we also said his campaign is going nowhere with his poll ratings continually at the low single digits.

he has been getting single digits because he started late  in the campaign while his opponents started very early and/or campaigned like crazy with tons of money and heaps of popularity. compared to his opponents, even though he is as smart if not smarter than them, he looks puny. 

despite the very poor poll ratings, we think gordon will eventually catch up and in fact we are  predicting gordon will probably get more votes than teodoro when the election ends but his winning it highly unlikely. we said that as we were expecting that gordon will ramp up his campaign efforts. although he had a boring tv ad to start with, we thought with gordon being known as a very creative person, his efforts will push his ratings up. 

we said that, but we did not mean he should do what he just did. in the news today is a  line that goes something like

gordon, gordon why are you doing this?

this – manny villar had  offered him a bribe, reimburse him of  his election spending  to withdraw his presidential campaign and help villar in the C-5 mess at the senate.

with his ratings at desperately low levels, to be desperate is a good thing, but we do not think this kind of desperation is what he needs. 

one of his complaints is that villar has bought media as according to him what he does in the campaign does not get out to the media, implying media bought by villar is intentionally not publishing or broadcasting his efforts. 

he should not blame media for this, he should blame himself and his own media bureau for it. media is not publishing his efforts as he has not been doing anything worth publishing. the country in the past weeks have been preoccupied with other bigger things. a small thing like what gordon is doing in his campaign has no chance to be seen or heard. 

his media bureau is most likely not doing a good job either. it is their job to get things out for their candidate. it appears they are unable to get messages and news that are worth anything for media. lack of content? bad strategy? bad writing?  bad media relations? 

also, the fact that this charge of gordon is now on the front page of PDI and broadcast on tv last night belies his charge of a “media wall”  that is intentionally preventing publication of what he does in the campaign. as we said, do something news worthy and you will get press. this charge of bribery is something big and newsworthy, so he got the press. there is irony there. 

but that is not the kind of press coverage he should be aiming for. this kind of press we think is a waste of time and does not really add anything to his campaign nor contribute anything to the building of his brand image. 

so he says villar is a bad person for bribing him, what does it do to help him? nothing really, but what it does is it presents gordon as a whiner and someone desperate enough to try to call attention to himself all for the wrong reason. 

what he is doing is he is starting a fight with a giant. it’s impact is really short term plus the fact that it is pregnant with risks.  this can backfire on him. 

besides, why pick on a a very strong giant? rather than villar, it would serve him more if he picked a fight with noynoy aquino, a not so strong giant. 

well, actually we don’t want him to pick a fight with the giants. as we have written here previously, he should go after teodoro (not a giant)  and estrada (small giant)  supporters instead. (read here : to win, gordon should target teodoro and estrada supporters

the other part of what we do not like on what gordon did was the whole message – villar bribing him to withdraw from the presidential race. why in the world will villar ask a puny opponent like gordon who at best has gotten less than 2% in the polls? 

it does not make sense to us that villar will ask an opponent with such a tiny poll rating and following to withdraw. villar’s potential gain from gordon withdrawing from the election is so minuscule that it is really not worth the effort and the risk. 

gilbert remulla said it right –  

 It’s very difficult to approach a person like Dick Gordon. If there is somebody who is independent-minded, someone you cannot put a rein on … it would be Dick Gordon. So why would we approach him and risk something coming out [in the media]? We’re not that desperate,” Remulla said. 

if villar is going to bribe anyone, he should bribe estrada who has 11% to 15% of the poll rating. given the close race between villar and aquino, to get even just one half of what estrada has will give villar the presidency. also, based on estrada’s past track record, bribery is certainly not new to him. estrada spent time thinking about that for a few years in his vacation err detention cell in taguig. gordon we believe cannot be bribed but its a distinct possibility for estrada. 

richard gordon, his media bureau and his campaign strategist are doing this all wrong. it’s a waste of time trying to get tiny morsels of press time and space for something of questionable value to gordon and with very little mileage and pregnant with risks. 

gordon, gordon why are you doing this to yourself?

WAWAM’s  footnote:

what happened here is a  classic PR & Marketing 101 learning point – when you do a media interview, stay on your topic, focus on discussing and publicizing your platform of government and messages. avoid any off-topic or any controversial topic.  talking about something that is outside your platform or messages specially when it is potentially controversial will ensure your platform and messages will NOT be publicized and the controversial topic will instead get publicized.

when that happens the interview will become a missed opportunity on building your campaign and gets you into a controversy that you do not need and should not spend time on.


read PDI article in full here: http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20100303-256350/Gordon-accuses-Villar-of-bribe-attempt-buying-off-media)

  1. March 3, 2010 at 9:15 am

    i am shocked that richard gordon is doing this kind of gimmick to get some media attention. i thought gordon was a lot smarter and more decent than this.

    • dodon
      March 4, 2010 at 11:57 am

      me too. now that proves that this guy is not worthy for my vote. now i considered him as a nuisance candidate.

      • O_O
        March 4, 2010 at 10:14 pm

        If there’s anyone who are nuisances, they’re Noynoy and Gibo.

        You’re basing nuisance on surveys, which is a flawed fallacy to begin with.

        And it reflects on your warped perception as well.

        • melissa de los reyes
          March 4, 2010 at 11:09 pm

          you have to check the meaning of the word nuisance.

          • O_O
            March 5, 2010 at 1:56 am

            And anyone in their competent thinking capacity knows Gordon is not a nuisance candidate. If you can’t afford to look further than this upset to find the real meaning of a nuisance, it will put your capability of judgment into question.

  2. O_O
    March 3, 2010 at 12:06 pm

    Then again, it is said that some of the winning strategies came from unconventional ideas. Could this be one of them?

    • March 3, 2010 at 12:11 pm

      it’s a totally bad idea. it does not do anything nor does it add to gordon’s likeability. it does nothing to enhance gordon’s campaign. it just creates a temporary and empty controversy that most people will probably forget.

      media will now be wary in dealing with gordon and his media bureau. relations for sure will not be as rosy.

    • melissa de los reyes
      March 4, 2010 at 7:58 am

      there is no way what gordon did be put into a positive spin. he screwed up.

      • O_O
        March 4, 2010 at 10:15 pm

        Or not. Villar clearly spends more, and he keeps denying.

        He also keeps dodging issues and never gives clear answers.

  3. March 3, 2010 at 12:25 pm

    as we have written before, gordon should pick a fight with teodoro and estrada – these are the candidates with vulnerable supporters. with his superior smarts. he can easily win over these two.

    read: https://2010presidentiables.wordpress.com/2010/02/22/to-win-gordon-should-target-teodoro-and-estrada-voters/

  4. Estipona ng Davao
    March 3, 2010 at 1:24 pm

    Gordon take a risk.Let us see how it will workout.If it will work for him,then good for him.If not ,I think he knows the consequences.Let us wait for few more days.You cannot do anything about it,for the accusation was already done.Lets wait and see.I think Gordon is smart enough to handle this.Anyway have faith on your candidate.

  5. Estipona ng Davao
    March 3, 2010 at 1:33 pm

    Playing the corruption card is a good move.People are fedup of graft and corruption. Candidates tainted with corruption can turnoff a lot of voters.Anyway accusing Noynoy and Estrada of bribery is not credible,for these two guys don’t have excess money as Villar have.

    • O_O
      March 4, 2010 at 12:28 am

      And the fact Enrile and Estrada (of all people, who had a beef with Gordon!) concurred with Gordon’s revelation isn’t boding well for Villar.

  6. O_O
    March 4, 2010 at 1:06 am

    Okay, now Gordon challenges Villar to a lie-detector test. Gordon means his words and is grimly serious.

  7. melissa de los reyes
    March 4, 2010 at 7:53 am

    this is such a cheap move by gordon. patawag pansin.

    • O_O
      March 4, 2010 at 8:18 am

      Maybe this was a decoy to something else? Gordon is known for unconventional tactics.

      • nivoloria
        March 4, 2010 at 7:19 pm

        wenk.. wenk.. wenk… what stupid decoy are you talking about?! he is just desperate since he doesn’t have the sympathy of the people.

        • O_O
          March 4, 2010 at 10:02 pm

          Apparently you are lost at how Villar will do everything to win, even campaign as early as middle of last year.

        • O_O
          March 4, 2010 at 10:05 pm

          And more…

          wenk wenk wenk to you too. Perlas does not have anything noteworthy to strike something to the people, and in just track record alone, he is sunken.

          And you think Perlas has sympathy of the people? Intelligence, not sympathy, matters now, or we will end up electing yet another dunce of a president.

          • zaldy gomez
            March 7, 2010 at 8:52 am

            People like you need to search the internet wisely.You’re becoming a racist already,judging a man that you didn’t even knew how competent is.I’m not supporter of this perlas nor this gordon but judging someone already is no difference than ignorance.

            • O_O
              March 7, 2010 at 1:09 pm

              Say that to the guy who judged Gordon. I’m simply retaliating. And what I said is pretty much valid.

    • dodon
      March 4, 2010 at 11:58 am

      i agree with you. this is what we called desperation.

      • O_O
        March 5, 2010 at 1:54 am

        Or a revelation picking up momentum.

  8. Estipona ng Davao
    March 4, 2010 at 12:11 pm

    Sometimes unconventional method works in some occasions.Maybe this will work with Gordon.I prefer these 4 leading candidates will be put out in the election for these candidates are tainted with corruption and lack of vision and advocacy.Actually I’m praying that Gordon’s accusation will work for him. Besides not only Gordon complained,Erap and Enrile also aired their accusations.

  9. melissa de los reyes
    March 4, 2010 at 11:12 pm

    gordon must be desperate for attention

  10. melissa de los reyes
    March 4, 2010 at 11:15 pm

    why is gordon doing this cheap trick?

    • O_O
      March 5, 2010 at 1:54 am

      Why don’t you ask the other candidates who went lower than Gordon?

      Ang mas malala, MABABAW ang reklamo.

  11. Mel
    March 5, 2010 at 8:16 pm

    ang totoong desperado si Villar. Gagawin ang lahat, uubosin ang pera maging presidente lang. Nakakatakot kasi syempre babawi yan pag nakaupo na. Businessman yan, hindi yan tanga sa pera na basta basta magwawaldas ng walang kapalit. Siguro ang tignan natin dito sa issue na to yung may credibility. Si Villar tumutulong ng may kapalit. May history na rin ng pangbabribe. Documented po ito. Si Erap, gustong bilihin. pati mga bati bibilihin sa halagang 20 pesos. Ang baba ng tingin nya sa mga Pilipino. Ngayon, sa dami dami ng babayaran eh si Gordon pa na galit na galit sa mga corrupt. Tignan naman natin si Gordon. 43 years na syang VOLUNTEER sa Red Cross, meaning hindi bayad. Siguro kung 43 years na syang negosyante katulad ni Villar, baka sya pa ang pinakamayaman sa mga presidential aspirants. Pero ginugol nya yung panahon na yun sa pagtulong sa kapwa at pagmamalasakit ng walang kapalit.

    At bumalik tayo sa topic, hindi ito tungkol sa pamumulitika. nilalabas nya lang ang tunay na pagkatao ni Villar na amoy dagat ng basura. Hindi pa man nakakaupo si Villar, nangurakot na sa C5 issue. Sana manalo si Villar, para malaman ng mga Pilipino na mali ang bumoto na ang basehan eh commercial, artista at pera. Para sa 2016, dun pa lang tayo magumpisang umunlad, kasi tutal napagiwanan naman na talaga tayo eh, gampanan na lang natin…

  12. oustgloria
    March 7, 2010 at 8:31 am

    this is really a bad desperation.

    • O_O
      March 7, 2010 at 1:11 pm

      No. This is a wakeup call. The media is setting up Noynoy and Villar as winners. How? By trusting surveys that only covers 2000 out of 40 million. And also by covering even the most trivial statements of the survey leaders but not the other candidates.

  13. martin
    March 7, 2010 at 8:55 pm

    surveys are supposed to talk to only a portion of the target. that is how statistics are.

  1. March 3, 2010 at 10:15 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: