richard gordon picks a fight with media, did he set himself up for a knockdown by media?
Gordon, the presidential candidate of the Bagumbayan party, likewise observed that his statements distributed to reporters were not being published or broadcast, and said it seemed that Villar had bought the media.
“It’s like there is a wall. I might as well say this on national radio. There’s a wall that blocks the things we want to say. There are those who are protecting Villar … in the media,” Gordon said in “Ikaw Na Ba: The Presidential Interview” with Mike Enriquez.
not only did richard godron pick a fight with manny villar in his latest front page grabbing statement on villar’s attempted bribery with him, he also intentionally or unintentionally picked a fight with media. (read here: gordon accuses villar of bribery – to be desperate is good but this is the bad desperation)
in this one, gordon accused villar of buying off media that his statements are not being published. let’s forget for the moment that this latest statement did get published, is accusing media of taking a bribe a good thing to do when now more than ever, he needs to be on the good side of media?
any PR or communication practitioner will tell you that media people can be bribed but only a very few of them can and these are the types who do not have a lot of clout. the major writers with a good following, the editors of the biggest newspapers, radio and tv outlets are extremely difficult to bribe if not impossible.
issuing a blanket accusation of this sort will get media practitioners who cannot be bribed and there are a lot of them, and those with clout, those who matter may result to exactly what gordon is accusing them of – his statements will not be published.
for anyone who needs to use media, good media relations is a must. statements like this will not get him that. this is totally bad media relations. his media bureau people must be going crazy now because of this and damage control being done.
the other part of it is this – why will villar a front runner in this election bother with gordon who is just an asterisk in this election? there is no benefit for villar to ask media to stop gordon’s statements from getting published. villar being a front runner will just worry about his own campaign and then noynoy aquino next, the other front runner in the election.
villar is also the biggest spender in advertising which is the key driver for villar’s success in this election , press statements will not hurt him. we don’t even think it will help gordon as well.
rather than issue sweeping statements like these, getting media practitioners in a tizzy, he should instead re-assess the performanc of his own media bureau or his communication team and look at the quality of the press releases they have been giving to the media.
perhaps the quality of the press releases are bad that media do not find them good enough to publish. or maybe the topics are anemic. or maybe they are irrelevant. (we think it is the latter.)
as all our mothers tell us- when you pick a fight, choose wisely. gordon chose badly.