manny villar shows vulnerability – villar’s voter base an open path to victory for laggards
in marketing, this is under the heading “source of business”. it is a mostly forgotten question by many brand managers but it is a very critical question.
in preparing a marketing plan specially for new brands to be launched in the market, that should be one of the first questions that need to be asked – where will this brand get market share from?
markets are never 100% virgin markets. new products are launched into the market and they will seek to replace a product or service that is already existing. when you launch a brand, you need to ask yourself the question – what existing brand or service will my new brand replace.
it’s the same thing in elections. if your candidate is not in the top and you want to win the election, in drafting your winning strategy for the laggard, the question you need to ask is this – who among the presidentiables will you target for supporters?
based on the latest Pulse Asia poll (read: March 2010 Pulse Asia Poll: villar rating drops, aquino lead widens, no change among laggards – point of no return?), villar’s declining ratings seem to indicate his supporters are prime target for other presidentiables. villar’s voter base seem to be the more fluid among the top 3 contenders.
aquino’s base has not moved much at the current level, estrada has been relatively secure and in fact in other surveys seem to be moving upwards but villar has been on a constant move. it used to be moving constantly upward until the last survey dates when his ratings went down instead. for it to move downwards at this late stage in the campaign is a very serious matter.
getting close to the ending of the campaign period might not give him enough time to recover or re-convince those he already lost. the only thing going for him is that the number of “undecided” increased. but even the undecided are also prime target for the other presidentiables.
if the laggards are developing their win strategies now, the wisest thing to do is to target villar supporters. it is i think a newly opened path to victory.
~~~~~a mindscape landmark~~~~~