SWS-Business World april poll : aquino holds lead, villar drops. villar’s down trend to continue.
this poll was conducted middle of april, about 4 weeks from election time and it shows aquino’s lead continue to be strong at 38% while villar shows downward trend at 26%. aquino having a strong double digit lead and villar showing a declining trend is good news for aquino and very bad news for villar.
we are reading the poll results with just 2 weeks to go till election time. with nothing new and no remarkable or outstanding efforts done by villar since survey time till today, a 2 week lapse, it is difficult to expect that villar’s down trending trend has been arrested or reversed. in marketing, the way to arrest and reverse a declining sales and market share trend is to some new and heavy marketing efforts. not doing anything new and heavy means the trend will continue. this should be true for villar.
in fact, the past two weeks has not been good for villar. erap estrada and juan ponce enrile exploded a new scandal – the VLL and PSE scandal where both charged villar used his influence and power on the PSE to allow him to sell his shares on the IPO of VLL which was supposed on escrow. rules of the PSE disallowed the release of shares for sale by owners to protect investors.
we have said in this blog that villar is getting hurt by the C-5 corruption scandal since early this year, then it got solidified as a dead weight with the villarroyo charge. this VLL-PSE scandal has the potential to confirm in the minds of voters of villar’s weakness in character where he tends to use his power and position for personal gain. the gain in this particular instance is worth billions of profits in the sale of his VLL stocks.
with the VLL-PSE scandal breaking out in the last two weeks and with no to little new and heavy efforts done by villar, we can expect further deterioration of villar’s ratings.
we are now at the point of no return. the only way the trends will change is doing a hail mary pass. who has the guts or who is most desperate to do it?