Home > 2013 Senatoriables, philippine elections, philippine senate, surveys & polls, SWS > jv ejercito’s identity crisis, he is swimming in contradictions

jv ejercito’s identity crisis, he is swimming in contradictions

an article on 2013 senatoriable jv ejercito caught our attention. (see below) the headline struck us like a baseball bat – it was a headline that had a contradiction in it. on one hand JV says he wants to be his own man but the lead in  the headline identified him as “estrada’s son”. it’s either you are estrada’s son or you are yourself, an ejercito.

contradictions from senatoriable jv ejercito? we were not surprised. over at twitter (@wawam), we have talked about the many other contradictions from ejercito, including the name change that ejercito had done for himself.

the first paragraph in the PDI article plainly states what it also found as a contradiction:

He likes to be known as his father’s son, yet senatorial candidate Joseph Victor “JV” Ejercito also says he wants to be his own man.

Read more: http://newsinfo.inquirer.net/371355/estradas-son-jv-wants-to-be-his-own-man#ixzz2NCVc5Ibm

there were many more contradictions found in the article :

ejercito contradictions

ejercito is very much swimming in contradictions in that article that it almost made us dizzy. at first we thought maybe the dizziness was caused by a poorly written news article. that has happened before. but after reading the article at least three times, we thought the dizziness was not being caused by poor newspaper article writing, it was ejercito himself that was causing it with the contradictions he was dishing out in rapid succession.

this is bad news for ejercito from a marketing and advertising standpoint – an identity crisis is always not  a good thing to have in winning election campaigns. before consumers or in this case voters make a choice, they need to first know who the candidate is. ejercito seem to be using two sets of names, estrada and ejercito in different occasions and media which may put voters confused and unable to pin down who exactly is ejercito.

this identity crisis on its own is bad news but pair that with swimming in contradictions and it can be well, drowning to death. ejercito is obviously unable to adequately explain or give a good reason for the change in name.

half of ejercito thinks the name change is a good thing while the other half thinks its a bad thing, hence he goes to one end to the other like a pendulum gone crazy. ejercito seems to have one of his foot step on the other in every explanation he gives. we find it strange that senatoriable ejercito gives both good and bad things in the change of his name in the same interview.

we think poor or weak brand identification is one of the key reasons why UNA senatoriables suffered dramatic losses in rank and rating in the last SWS senatoriables poll.

(read here : dramatic drops for UNA & dramatic increases for Team PNoy in february SWS sentatoriables survey)

is jv ejercito following in the footsteps of UNA?

(note : jv ejercito is one of the top losers in rank and rating in the last SWS senatoriables poll)

ejercito PDI

(note : knowing PDI editors, we think the contradictory headline was intentionally written by them.)

read in full here : http://newsinfo.inquirer.net/371355/estradas-son-jv-wants-to-be-his-own-man

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