today at rappler.com headline article was the supposed presidential run of senator peter alan cayetano whose preparations has started, beginning with forming a team, assigning a foreign strategist and and monitoring media.
this is early preparation considering that the next presidential election is still in 2016, a good 2 years from now.
preparing early for the election, even 2 years ahead of time we think is a good thing. the presidential election is the most major political campaign anyone can run in any country.
hilary clinton resigned her post as secretary of state last year which we think is a move in preparation for her own presidential run also in 2016. clinton quitting her high profile position in government was the right thing to do – she quit on a high note, she succeeded very well in that job and not being there now will mean she will not make mistakes and hurt her run when it gets close to the elections. she will also distance herself and keep her slate clean from any political issues that might crop up close to the election and those that might crop up during the balance of the obama administration that she might or might not support, specially those she might take up issue against during the election.
no such kind of preparation for cayetano but forming his team now to look into ir or to pave the way for a presidential is similar in intent to that of clinton’s.
we have no issues with doing early preparation, like forming a team, for cayetano’s presidential ambitions, we have issues with the move being announced or made known to the public.
the public includes his current and future political opponents, specially those who also have plans of running for president. these are his competitors, telegraphing his intentions to them now means his opponents can monitor him, make plans against him or worse make him a target of a political demolition job.
in marketing and advertising, you never, ever tell your competitors what your plans are specially for the future. marketing and advertising companies keep these plans and moves a total secret from competitors. things like codes, secret meetings and confidentiality clauses are made to make sure no information gets out to competition.
the worry is competition might execute preemptive moves. marketing and advertising moves that will preempt your moves and thus render your moves useless, prevent you from doing yours or weaken your efforts.
in marketing and advertising, preemptive moves against a competitor could be things like run a price-off promotion to get to lead the consumers with your products to prevent them from trying your new product; increase media weights of ads to drown out your launch efforts and even launch a competitive product similar to yours.
these preemptive moves have been done before in marketing and advertising and they can be done in similar ways in a presidential run.
the most obvious way to preempt cayetano’s presidential plans is to a demolition job on cayetano. his opponents may make every single mistake, even small ones a national issue. when this is done, cayetano will need to spend a lot of time answering them rather than building a case for his presidency.
we think this announcement is a tactical error on the part of cayetano.
there are many things that can be done now by cayetano that his team can do. there can be obvious ones and those kept secret and out of view from voters and his opponents. what he needs to do is develop a strategy and plan for this effort with very clear goals and assessment points.
announcing to the public his plans to run is not one of them.
read rappler.com article here : http://www.rappler.com/nation/51787-cayetano-eyes-2016-presidency