Pulse Asia March 2014 presidentiables survey : don’t panic, it’s only 2014
one fine day at the end of april 2014, we were greeted with headlines on print and broadcast media similar to what rappler.com had – vp jejomar binay an announced candidate for the 2016 presidential election tops all of them with a whopping 40% of the survey answers as the candidate the respondents will vote if the election was held today.
that is like a just little less than 2 years till the may 2016 elections. a long way off till election time.
and that is the reason why the other presidentiables (ahem, mar roxas and alan peter cayetano) should not panic. the standings of the candidates will change dramatically as we approach may 2016. that is guaranteed – dramatic and drastic.
people’s sentiments change over time and so does the behavior of the presidentiables, not to mention the campaign programs and ads the candidates will be releasing before and during the campaign period. more importantly, studies show that the farther from election time, the more fickle voters are. it says voters get to firm up their choices the nearer election time goes. many start firming up their choices just 1 to 2 weeks before the election. in fact for the swing votes, many firm up their choices just 1 or 2 days before election time.
these type of development can be seen in previous elections where we can see the dramatic changes in the survey standings of the presidentiables.
for posterity, we will be posting here the data tables of the this pulse asia march 2014 presidentiables survey and the other survey results for vice presidentiable and senatoriables. the charts have been picked up from rappler.com (read here : http://www.rappler.com/nation/56725-binay-runaway-winner-pulse-asia-poll)
we were surprised by the strong showing, on third, of senator miriam defensor santiago. her strong stance against the PDAF scam has put her on that spot.
grace poe has come out as second here mainly due to her strong showing in the senate hearings. she has come out as very intelligent and poised in these hearings.
vp jejomar binay coming out as top is no surprise. his position as VP has helped him a lot to be in that spot.
mar roxas although he has not declared he will run for president, but we all know he will run, came in very low at 5th with just 6% (versus binay’s 40%). perhaps his performance during the yolanda storm may have affected him here.
chiz escudero seem to be a perennial favorite for the vice presidential slot. maybe it is time for him to have a go at it.
we are shocked that senator tito sotto is among the top 3 specially when taking at look at where manny pacquaio is. sotto is among the top 3 while pacquaio is way below on the top 18. it is hard to reconcile how sotto a plagiarist can be on top and beat out pacquiao who is a national hero for many pinoys. makes us wonder that perhaps pacquaio is not as favored as we think or more importantly as what he thinks he is.
how should the candidates proceed from this?
- take the results with a mountain of salt
- need to monitor developments
- candidates and planners should draw some conclusions from the survey results
- common denominators should be pulled out
- from these conclusions, they should draw out a research plan
- conduct research based on these results
we think it is important for the candidates to draw learnings from thes results and draw up medium to long-term action plans.