the attack ad memes that the Mar Roxas campaign needs – since yesterday

March 26, 2016 Leave a comment

sometime mid March, we posted a chart over twitter for the Mar Roxas campaign. at that point there were many data points that were showing the Roxas campaign was not going anywhere. Roxas’ ratings in the polls were not going up.

in many of Mar Roxas supporters’ minds was the question – can Mar Roxas till win the election? and other questions like – what can Roxas still do to win? is it too late for him?

those questions were being asked of me over at twitter since i had taken the view that the Mar Roxas campaign was failing. having a weak campaign was a view i took since November 2o15 when i started tweeting about it. that POV was based just on an analysis of the Mar Roxas ad campaign and the resulting brand positioning that Roxas has taken. it was anchored the ad campaign and brand poisoning of “Daang Matuwid” which is the main weakness.

at that time in November there were still a few quantitative data points to support my analysis and point of view. but that changed by  February 2016 when there were already an avalanche of data points that showed the Roxas campaign was failing –  poll results showed he was stuck at 4th place in a field of 5 candidates and his ratings were not moving at all, it was flat within the 18% to 20% range.

IMG_3801

 

this will deal with number 3 on the above – “air attack ads vs Binay, Poe and Duterte”. they are Mar Roxas’ opponents who occupy the first 3 positions ahead of  his 4th ranking.

at this point, Mar Roxas’ campaign objective need to be : add  supporters by gaining from and converting supporters of his opponents to his side.

he is 4th and at best has 20% in the polls. those will not win the election for him. he will obviously need to go up to 1st with at least a 35% rating. that means he needs to take 15% points from his competitors. he needs to convert that many supporters of his opponents to his side,

one of the most effective ways to do that is to air attack ads against his opponents. attack ads are ads that question the credibility, put in doubt the abilities and correct the wrongs said or done by Roxas’ opponents. the target audience are the supporters of his opponents and the goal is to convince them that they are supporting the wrong candidate and instead shift their support for Roxas.

today, we saw over at twitter memes on Grace Poe based on her performance during the last second presidential debate. these are “fact check” memes – these memes are correcting the wrong things that Poe said during the debate. these to us is a form of attack ads.

IMG_3840

IMG_3841

IMG_3842

IMG_3843

there were many more “fact check” violations committed by Grace Poe during the debate. and even much more committed by the other candidates, Rody Duterte and Jejomar Binay.

over at Twitter, i suggested to the mar Roxas campaign and Mar Roxas supporters to do more fact check memes on Poe and specially the other opponents of Roxas.

memes are cheap to make but we think if done well and in good numbers, it can be effective specially if traditional media picks them up.

attack ads are what Mar Roxas needs. they are not a WAWAM!

 

 

Advertisements

Daang Matuwid failure – after 7 months, Roxas reaches only 4th and flat in the polls

March 25, 2016 Leave a comment

Mar Roxas’ presidential campaign is unique – it is the only campaign that has single-mindedly stayed on one platform and advertising campaign since it launched in end July, 2015 with the formal endorsement of President Noynoy Aquino at Club Filipino. Roxas has stayed on “Daang Matuwid” since imagesthat formal endorsement. In the words of Aquino, Mar Roxas will “continue Daang Matuwid”.

With that announcement, Roxas got a huge bump in the polls, surging from a single digit rating to a double digit rating. That was in September 2015 where his rating at Pulse Asia stood at 18% making him a legitimate contender among the presidentiables. The surge placed Roxas at 3rd and very close to Jejomar Binay who was at 2nd, That was the first time that Roxas placed strongly in the polls.

But that surge in September 2015 was the last good news Roxas has gotten in the polls. For seven (7) months since September 2015 that Roxas has stayed on “Daang Matuwid” , Roxas has not gotten any good news in the polls.

After seven (7) months, Roxas is still 4th out of 5 candidates and his ratings has remained flat, just moving within the range of 17% to 20%, close to being within the margin of error. Being within the margin of error means the differences in his ratings are not significant, his numbers have not really changed.

 

Screen Shot 2016-03-24 at 6.01.38 PM

 

This means “Daang Matuwid” is associated with failure, the most that it has given Roxas in the last seven (7) months of being single-minded on it is 4th place that is not moving at all. fourth place in an election will not win it.

In marketing and advertising an ad campaign or a brand positioning that is not delivering the results, like a rise in market share or an uptick in volume sales, is immediately dropped and changed into something else.

This action of dropping and changing ad campaigns and brand positioning is even more dire in a political campaign. A political campaign is short, lasting just months and has a definite deadline – election day. Not getting it right by election time means losing the election.

Mar Roxas’ “Daang Matuwid” for sure is a WAWAM!

Read also :

 

1,400 Catholic Schools slams Bongbong Marcos “Supports Call Against Marcosian Snares and Imeldific Lies”

March 10, 2016 Leave a comment

1,400 Catholic schools back call vs ‘Marcos snares, Imeldific lies’

NEVER AGAIN. Leaders of Catholic schools speak out against ‘Marcosian Snares and Imeldific Lies’ after the Ateneo community released a statement on the issue. EPA file photo

MANILA, Philippines – More than 1,400 Catholic schools represented by their group, the Catholic Educational Association of the Philippines (CEAP), joined the call against the supposed attempt of Ferdinand “Bongbong” Marcos Jr “to canonize” his father’s regime.

“The Trustees of the Catholic Educational Association of the Philippines, representing the 1,425 CEAP member-schools, colleges, and universities, support the faculty of the Ateneo de Manila University in their call against the attempt of Ferdinand Marcos Jr to canonize the harrowing horrors of martial rule,” CEAP said in a statement late Monday evening, March 7.

The statement is titled, “CEAP Supports Call Against Marcosian Snares and Imeldific Lies.”

CEAP issued this statement after presidents of the Philippines’ 5 Ateneo universities, run by the Jesuit religious order, lent their weight to a call against the “revision of history” by Marcos Jr.

In the statement released on March 7, CEAP said it supports the Ateneo de Manila University’s faculty in condemning “the attempt of Ferdinand Marcos Jr to canonize the harrowing truths of martial rule.”

“With the same fervor, we cry our hearts out, ‘Never Again!’” CEAP added.

Like the Ateneo professors, CEAP said they remained committed to teach the truth, calling upon the Department of Education and Commission on Higher Education to have “the same level of introspection.”

However, they also admit possible shortcomings: “It seems we have been remiss in instilling in the youth’s consciousness about the regime’s brutal savagery. Instead they have been drowned out by the Marcosian snares and the Imeldific lies.”

‘Willful distortion of history’

The original statement from the Ateneo faculty had nearly 530 signatories from the Ateneo community as of March 7.

Along with faculty from the Grade School, High School, and Loyola Schools, Ateneo Presidents have also added their signatures.

Of these, Ateneo de Zamboanga University President Fr Karel San Juan, SJ and Ateneo de Davao University President Fr Joel Tabora, SJ are members of the CEAP board of trustees. Tabora is the CEAP vice president while San Juan is the CEAP trustee for the Zamboanga Peninsula.

The Ateneo faculty railed against “the shameless refusal to acknowledge the crimes of the Martial Law regime” and “the revision of history, disturbing vision of the future, and shallow call for ‘unity’ being presented by Marcos Jr and like-minded candidates in the 2016 elections.”

They issued the statement in response to Marcos saying historians, not politicians, should judge his father’s rule.

Catholic schools vs Marcos regime

Students and faculty of Catholic schools were some of the major opponents of the Marcos regime with many members joining the protest movements long before EDSA I in 1986.

Ateneo graduates like former Antique Evelio Javier, poet and activist Emmanuel Lacaba, and youth activist Edgar Jopson were outspoken critics of the Marcos regime. All 3 died under Marcos’ rule. (READ: Edjop, Imelda Marcos, and the fear of forgetting)

Other prominent Catholic educators in the Philippines like Sr Mary John Mananzan, former president of St Scholastica’s College Manila, also stood up against martial law and participated in EDSA I.

Senator Marcos has staunchly defended his father’s regime, refusing to apologize for whatever may have happened during that period. (READ: ‘Bongbong Marcos knows what to apologize for’)

According to Amnesty International, about 34,000 were tortured. Nearly 3,240 were killed. Others lived to retell their ordeal so that the new generation would learn from this dark period of Philippine history. (WATCH: ‘Lucky day’: Surviving torture during martial law)

His popularity has been on the upswing and continues to rise despite his stand on Martial Law. (READ: Marcos years marked ‘golden age’ of PH economy? Look at the data)

In the latest February 15 to 20, 2016 Pulse Asia survey, Senator Marcos got 26% of the vote, a 3-point increase from January 2016. – Rappler.com

source : http://www.rappler.com/move-ph/125012-catholic-educational-association-philippines-admu-bongbong-marcos

5 Ateneo university presidents join condemning Bongbong Marcos for historical revision

March 10, 2016 Leave a comment

412 Ateneo professors first release the condemnation letter recently. it has now ballooned to 512 signing the letter which includes 5 presidents of Ateneo universities, all Jesuits.

praise Ateneo and praise the Jesuits.

 

MANILA, Philippines – Leaders of the Philippines’ 5 Ateneo universities, run by the biggest religious order in the Catholic Church, joined the call against the “revision of history” by Ferdinand “Bongbong” Marcos Jr.

Like nearly 530 others as of Monday, March 7, the 5 Ateneo presidents signed a statement titled, “We are not blind to the darkness and oppression of the Marcos years!”

Initially released on March 2, it is a statement “of concerned members of the Ateneo de Manila University on the martial law regime and Bongbong Marcos’ revision of history.”

The statement was initially signed by at least 412 members of the Ateneo community, a number that rose by more than a hundred in less than a week.

The following Jesuit leaders lent their weight to the statement:

  • Father Jose Ramon Villarin, SJ, president, Ateneo de Manila University
  • Father Primitivo Viray, SJ, president, Ateneo de Naga University
  • Father Joel Tabora, SJ, president, Ateneo de Davao University
  • Father Roberto Yap, SJ, president, Xavier University/Ateneo de Cagayan
  • Father Karel San Juan, SJ, president, Ateneo de Zamboanga University

source : http://www.rappler.com/nation/politics/elections/2016/124969-ateneo-presidents-marcos-statement-signatures

 

412 Ateneo de Manila professors to Bongbong Marcos : “We vehemently oppose and condemn the ongoing willful distortion of our history”

March 2, 2016 Leave a comment

We are not blind to the darkness and oppression of the Marcos years!

Statement of concerned members of the Ateneo de Manila University on the Martial Law regime and Bongbong Marcos’ revision of history

2 March 2016

“Ipaubaya natin ang kasaysayan sa mga propesor, sa mga nag-aaral tungkol sa kasaysayan ng Pilipinas. Kami hindi namin trabaho yun. Ang trabaho namin ay tingnan kung ano ba ang pangangailangan ng taong bayan ngayon.”

– Ferdinand Romualdez Marcos, Jr.

In response to Ferdinand “Bongbong” Romualdez Marcos, Jr.’s call that teachers and students of history should make a judgment about the Marcos administration, we, the undersigned members of the Ateneo de Manila community, vehemently oppose and condemn the ongoing willful distortion of our history. We deplore the shameless refusal to acknowledge the crimes of the Martial Law regime. We reject the revision of history, disturbing vision of the future, and shallow call for “unity” being presented by Marcos Jr. and like-minded candidates in the 2016 elections.ateneo-de-manila-300x291

The Marcos regime’s economics of debt-driven growth was disastrous for the Philippines. The regime was not interested in inclusive development, long-term state-building, nor genuine social transformation of the country, despite its “New Society” rhetoric. Instead, Marcos was mainly concerned with perpetuating his personal hold on power by favoring family members, friends, and other cronies. Thus, Marcos simply created new elites or “oligarchs” rather than abolish them — supposedly one of his main justifications for declaring martial law. Those who dared challenge the regime’s monopoly on power, whether politicians, business people, political activists, organized labor, peasants or urban poor, Church workers, students — young or old, rich or poor — were intimidated, imprisoned, kidnapped, tortured or summarily executed.

We refuse to forget the atrocities committed by the Marcos regime, and we renew our demand that the perpetrators of these crimes be brought to justice. We also reiterate our position that the government should relentlessly pursue and reclaim all the ill-gotten wealth accumulated by the Marcos family and its cronies. Moreover, victims and their families should be given justice and compensation in full. Any call for unity, most especially from the heirs of the Marcos regime which bitterly divided the country, will be empty and meaningless unless truth and justice are upheld.

We affirm our commitment as faculty members and formators always to teach the truth. The Marcos dictatorship should be remembered as one of the darkest periods of Philippine history. We reaffirm our responsibility as teachers and professionals to keep the spirit of EDSA 1986 alive by imparting to the young that the structures, actions and ideas — including the many lies — that allowed

the Marcos dictatorship to impose and perpetuate itself, should be eliminated and never again be allowed to flourish. At the same time, we will work to bring to fruition the dream of EDSA for a more just and democratic society.

We reject the argument that democracy does not “work” in the Philippines and that only a dictatorship, benevolent or otherwise, is capable of bringing our country to prosperity. We must instead encourage and harness the full democratic capacity of our people and institutions in order to progress as a nation. Although inequality and injustice continue to persist, we believe the solution to these problems lies in deepening our democratic institutions and practices, empowering the marginalized, and exacting accountability from our leaders and ourselves.

We condemn, in the strongest possible terms, attempts by some individuals and particularly public figures, to whitewash the Marcos regime’s wanton violation of human rights and to distort its political-economic record. We call on all our politicians, especially those who are running for office in the 2016 national and local elections, to take a definite stand on the abuses of the Marcos dictatorship. We challenge them to join our call never again to allow the conditions of tyranny to take root in our society. We demand that candidates who directly or indirectly participated in and benefited from the regime, apologize and, if necessary, make restitution for their role in the regime or their support for it. Finally, we reject any attempt to give Ferdinand E. Marcos a hero’s burial at the Libingan ng mga Bayani.

We vow as teachers and formators to continue to tell the stories of the brutality and corruption of the Marcos family, regime and closest allies. We aspire to keep alive the ideals and heroism of the many brave Filipinos who fought the regime. For as long as we remember and share these stories, we believe that future generations of Filipinos will learn the lessons of the years of struggle leading to the overthrow of the dictatorship during those historic days of the People Power Revolution in 1986.

It has become a glib talking point of the Marcos revisionists and loyalists to say that the People Power Revolution has “failed.” We vehemently disagree. It was truly a genuine popular uprising and triumph against dictatorship. The revolution, however, is unfinished. The fullness of democratization, especially the creation of a social order which respects the dignity of all Filipinos, has yet to be achieved. It is our responsibility now as a people to continue and complete this unfinished struggle.

We must start with the truth.

Ginoong Marcos, mga pinunong tapat sa katotohanan ng kasaysayan ang siyang kailangan ng taong bayan ngayon!

Photo for Rappler.com 

The undersigned (412 signatories as of 1130 am, March 2, 2016),

  1. Miguel Karlo L. Abadines, Political Officer, Simbahang Lingkod ng Bayan
  2. Carmel V. Abao, Ph.D. cand., Instructor, Department of Political Science
  3. Hubert James P. Abergos, Head – Facilities and Physical Resources, Ateneo Professional Schools
  4. Alva Q. Aberin, Ph.D., Assistant Professor, Department of Mathematics
  5. Alexis A. L. Abola, M.A., Assistant Professor, Department of English
  6. Hilda Kapauan Abola, Administrative Officer, Office of the President
  7. Isabella Louise A. Abustan, Research Assistant, Institute of Philippine Culture
  8. Joy G. Aceron, M.P.A., P roject Director, Political Democracy and Reforms, Ateneo School of Government
  9. Maria Virginia Acevedo, Director, Loyola Schools Bookstore

10. Christopher Ryan I. Adalem, Project Officer, Ateneo Center for Educational Development 11. J ohn Glenn C. Advincula, M.A. cand, Formator, Office of Student Activities
12. Leslie V. Advincula-Lopez, Ph.D. cand., Research Associate, Institute Of Philippine Culture
13. Joaquin Julian B. Agtarap, M.B.A., Registrar, Loyola Schools and Professional Schools
14. Raymond B. Aguas, Ph.D., Assistant Professor, Department of Theology
15. Angela Desiree M. Aguirre, M.S., Research Associate, Institute of Philippine Culture
16. Ariel Lorenzo Jose Y. Aguirre II, M.D., M.B.A., Instructor, Department of Biology
17. Arjan P. Aguirre, M.A., Instructor, Department of Political Science
1 8 . R o a n n a R . A g u i r r e , A s s i s t a n t t o t h e A s s o c i a t e D e a n f o r S t u d e n t a n d A d m i n i s t r a t i v e S e r v i c e s , L o y o l a S c h o o l s
19. Roy Tristan B. Agustin III, M.A. cand., Assistant Instructor, Department of English
20. Niña Ann S. Ajon, M.A., Senior Teacher, Ateneo de Manila Grade School
21. Andrew Albert J. Ty, M.A., Instructor, Department of Communication
22. F ernando T. Aldaba, Ph.D., Dean, School of Social Sciences, Loyola Schools
23. Ma. Cristina M. Alikpala, M.A., Lecturer, Department of Economics
24. Xavier C. Alpasa, S.J., M.A., Executive Director, Simbahang Lingkod ng Bayan
25. Suzanne Alvarez, Head, Campus Ministry Office
26. Ophalle Alzona-Pornela, Assistant to the Associate Dean for Student Formation, Loyola Schools
27. Helen U. Amante, Ph.D. cand., Teacher, Ateneo de Manila Grade School
28. Dianne Amigable, Project Staff, P olitical Democracy and Reforms (PODER), Ateneo School of Government 29. J ilyan Ampog, Project Staff, Political Democracy and Reforms (PODER), Ateneo School of Government
30. Rodolfo P. Ang, M.B.A., Dean, Graduate School of Business
31. Amanda Luz P. Angeles, Associate Director for OD, Ateneo CORD
32. Raymund Martin A. Angeles, Teacher, Ateneo de Manila High School
33. Raymund Luther B. Aquino, Political Officer, Simbahang Lingkod ng Bayan
34. Ralph Jason Aquino, Information Technology Resource Management Office, Loyola Schools 35. Marcelino A. Arabit, Social Involvement Coordinator, Ateneo Grade School
36. Leilani E. Arellano, Accounting Officer, Central Accounting Office
37. Delmark A. Aseron, Teacher, Ateneo de Manila Grade School
38. Michael Stephen G. Aurelio, M.A., Lecturer, Department of Philosophy
39. Michael Eric C. Avendano, Instructor, Department of Quantitative Methods and InformationTechnology

40. Rowena Anthea Azada-Palacios, M.A., Assistant Professor, Department of Philosophy
41. Benedict A Balaoing, Guidance Counselor, Ateneo de Manila High School
42. Marcial Orlando A. Balgos Jr., Ph.D., Assistant Professor, Ateneo Graduate School of Business 43. Remmon E. Barbaza, Ph.D., Chair, Department of Philosophy
44. Benjamin Roberto G. Barretto, M.P.M., Lecturer, Department of Political Science
45. John Arvin C. Basa, Campus Minister, Loyola Schools Office of Campus Ministry
46. Dennis B. Batangan, M.D., M.Sc., Research Associate, Institute of Philippine Culture
47. Donna L. Batongbacal, M.A., Research Officer, Office of the Vice President for Basic Education 48. Ana Maria A. Bautista, Staff, IT Resource Management Office
49. Germelino M. Bautista, PhD., Professor, Department of Economics
50. Connie Bayudan-Dacuycuy, Ph.D., Assistant Professor, Department of Economics
51. Jan Robert V. Beltejar, J.D., Lecturer, Department of Leadership and Strategy
52. Ma.Lourdes A. Benito, MBA, Assistant to the Dean, Ateneo School of Medicine and Public Health 53. Reagan D. Berganio, Developer, Information Technology Resource Management Office, LoyolaSchools
5 4 . M a r i a E l i z a b e t h B . B e r m i o , A s s i s t a n t t o t h e H e a d m a s t e r f o r H u m a n R e s o u r c e , A t e n e o d e M a n i l a G r a d e S c h o o l
55. P ilar Preciousa P. Berse, Ph.D. cand., Instructor, Department of Political Science
56. Leopoldo B. Biso, Registrar, Ateneo de Manila High School
57. Eunice Mae Biteng, Instructor, Department of Chemistry
58. John Paul A. Bolano, M.A., Instructor, Department of Theology
59. Rica Bolipata-Santos, Ph.D., Assistant Professor, Department of English
60. Arvin Jay E. Boller, M.A., Instructor, Department of Psychology
61. Marilou C. Borje, Guidance Counselor, Office of Guidance & Counselling, Loyola Schools 62. Rofel G. Brion, Ph.D., Professor, Department of Interdisciplinary Studies
63. Jeric C. Briones, M.A.M., Instructor, Department of Mathematics
64. Oscar G. Bulaong Jr., Ph.D., Assistant Professor, Department of Philosophy
65. Jude C. Buot, Ph.D., Instructor, Department of Mathematics
66. Victoria M. Cabason, Assistant to the Dean, School of Science and Engineering
67. Nerissa G. Cabacungan, Coordinator, Child Development Center, Ateneo de Manila Grade School 68. Mark Joseph Calano, Ph.D., Assistant Professor, Department of Philosophy
69. Eduardo Jose E. Calasanz, Ph.M., Assistant Professor, Department of Philosophy
70. Eduardo Caligner, Ph.D, RGC, RP, RPm Guidance Counselor, Ateneo de Manila High School 71. J an Patrick D. Calupitan, M.S., Instructor, Department of Chemistry
72. Nicko R. Caluya, B.S., Assistant Instructor, Department of Information Systems and Computer Science
73. Maria Obiminda Cambaliza, Ph.d., Assistant Professor, Department of Physics
74. Anne Lan K. Candelaria, Ph.D., Assistant Professor, Department of Political Science
75. Nico A. Canoy, Ph.D., Assistant Professor, Department of Psychology
76. J ose Jowel P. Canuday, D.Phil. (O xon) , Assistant Professor, Department of Sociology and Anthropology
77. P amela Joy Mariano Capistrano, MA, Instructor, Department of Philosophy
78. J oseph Adrian D. Capuno, S tudent Affairs Professional, Office of the Associate Dean for Student Formation, Loyola Schools
79. Anna Katrina Carillo-Paras, Office Staff IV, Ateneo Human Rights Center, Ateneo Law School
80. Dan Ephraim N. Casiño, Student Affairs Professional II, Office of Student Activities, Loyola Schools

81. Christopher F. Castillo, Director, Office of Student Activities, Loyola Schools
82. Nicole S. Castro, RPm, Research Assistant, Ateneo CORD
83. Marcos Louis D. Catalan, S.J., Ph.D., Assistant Professor, Department of Philosophy 84. Arjohn M. Ceperiano, Formator, Office of Student Activities, Loyola Schools
85. Christoffer Mitch C. Cerda, M.A., Instructor, Kagawaran ng Filipino
86. Maria Patricia R. Cervantes-Poco, J.D., Lecturer, Ateneo Law School
87. Karl Ian U. Cheng Chua, Ph.D., Assistant Professor, Department of History
88. Nathania A. Chua, Assistant Instructor, D epartment of Quantitative Methods and Information Technology
89. J acklyn A. Cleofas, Ph.D., Assistant Professor, Department of Philosophy
90. Edna Estifania A. Co, D.P.A., Lecturer, Ateneo School of Government
91. Alan Eric F. Concepcion, IT Officer, Office of VP for Basic Education
92. Maria Katrina C. Constantino, M.Sc., Instructor, Department of Biology
93. Rachel C. Consunji, M.B.A., Ateneo Graduate School of Business
94. J ayeel S. Cornelio, Ph.D., Program Director, Development Studies Program
95. Marlon Cornelio, Researcher, Political Democracy and Reforms (PODER), Ateneo School of Government
96. Anicia Y. Corpuz, Assistant Director for Operations, Rizal Library
97. Maria Victoria T. Cortez, Director, O ffice of Human Resource Management and Organization Development
98. I nez Louisa C. Crisostomo, Associate Faculty, Math Subject Area, Ateneo de Manila High School
99. J an Fredrick P. Cruz, Lecturer, Department of Economics
100.R onald Allan L. Cruz, M.Sc., Instructor, Department of Biology
101. Manuel D. Cuenca, Jr., MD, Assistant Professor, Department of Psychology
102. Waldette M. Cueto, Librarian III, Rizal Library
103. Dennis Ryan V. Cruz, MBA., Student Activities and Formation, AGSB
104. Juliet Cruz-Bautista, Staff, Office of the Vice President for Social Development
105. Priscilla Angela T. Cruz, PhD, Department of English
106.Rica Vina Cruz-Evangelista, M.A., Lecturer, Department of Psychology

107. Minnette Cruz-Soriano, M.A., Lecturer, Ateneo School of Government
108. Mars dela Cueva, Project Staff, P olitical Democracy and Reforms (PODER), Ateneo School of Government
109. Ma. Assunta C. Cuyegkeng, Ph.D., Department of Leadership and Strategy
110.P atricia Irene Dacudao, Ph.D. Cand., Instructor, Department of History
111. Jeremy D. Dalisay, Office Assistant, Office of Social Concern and Involvement, Loyola Schools
112. Ma. Monette C. Dator, Teacher, Ateneo de Manila High School
113. T . S. David, Ph.D., Department of Leadership & Strategy
114. Manuel M. Dayrit, M.D., M.Sc., Dean, Ateneo School of Medicine and Public Health
115. Antonio Francisco B. de Castro, S.J., E.H.D., Associate Professor, Loyola School of Theology
116. Francis Matthew R. De Guzman, D iscipline Formator, Office of the Assistant to the Vice President for Student Discipline
117. Judith M. de Guzman, Ph.D., Lecturer, Department of Psychology
1 1 8 . L e l a n d J o s e p h R . D e l a C r u z , P h . D . , D i r e c t o r , O f f i c e f o r S o c i a l C o n c e r n a n d I n v o l v e m e n t , L o y o l a S c h o o l s
119. Ma. Henrietta Teresa O. de la Cruz, Director, Office of Health Services, Loyola Schools
1 2 0 . E r w i n e S . D e l a P a z , M . S c . , T e a c h e r , A t e n e o d e M a n i l a H i g h S c h o o l
121. Rey delos Reyes, Jr., Senior Systems Administrator, I nformation Technology Resource Management Office 122.G ina F. delos Santos, Staff, Jesuit Residence
123. Miriam R. Delos Santos, M.A., Director, Office for Mission and Identity
1 2 4 . F e l i c i s i m o A . D o l o r J r . , S r . S y s t e m s A d m i n i s t r a t o r , I T R M O
1 2 5 . F l o r d e l i z a A . D o m i n g o , A d m i n i s t r a t i v e A s s i s t a n t , R i z al L i b r a r y
126. Manuel B. Dy, Jr., Ph.D. Professor, Department of Philosophy
127. Antonio Rafael N. Elicaño, Lecturer, Department of English
128. Socorro P.E. Escarez, M.A., Basic Education Admission & Aid Officer
129. Emilyn Q. Espiritu, Ph.D., Associate Dean for Research and Creative Work, Loyola Schools 130.A one Estipona, Project Staff, Political Democracy and Reforms (PODER), Ateneo School of Government
131. Den Kevin U. Fajardo, Instructor, Fine Arts Program
132. Patrick Z. Falguera, S.J., M.A., Formation Director, Ateneo School of Government
133. Jose Felix G. Falgui, M.A., Regular Faculty, English Subject Area, Ateneo Junior High School 134.A bigail Marie T. Favis, MSc, Instructor, Department of Environmental Science
135. Doris T. Faylona, Lecturer, Department of Modern Languages
136. Ana Marie O. Fernandez, Assistant Professor, Department of English
137. Karina Therese G. Fernandez, Ph.D., Associate Professor, Department of Psychology 138.P atricia Katrina V. Fernandez, Managing Director, Ateneo CORD
139. Andrew D. Ferrer, A dministrative Assistant for Health Programs, Ateneo Graduate School of Business
140. Maria Audris A. Ferrer, M.A., Assistant Teacher, Ateneo Grade School
141. Juan Lorenzo R. Flojo, Teacher, Ateneo de Manila High School
142. Gino Cecilio N. Flores, Student Affairs Professional, Office of Student Activities, Loyola Schools 143.J aime Manuel Q. Flores, M.A., Instructor, Department of Communication
144. Flordeliza F. Francisco, Ph.D., Assistant Professor, Department of Mathematics
145. Edna P. Franco, Ph.D., Associate Professor, Department of Psychology
146. Timothy G. Gabuna, Director of Resident Students
147. Feric Gaius L. Galvez, Assistant Instructor, Department of Psychology
148. Javier Miguel A. Galvez, M.A. cand., Assistant Instructor, Department of Theology 149. Melissa R. Garabiles, Ph.D., Instructor, Department of Psychology
150. Gabriel Garbo, Library Staff, Rizal Library

151. Bienvenido F. Garcia, M.B.M., Department of Marketing and Law
152. Henedina Shanice A. Garcia, Lecturer, Fine Arts Program
153. Leovino Ma. Garcia, Ph.D., Associate Professor, Department of Philosophy
154. Lermie Shayne S. Garcia, M.A., Instructor, Department of History
155. Arni G. Gilbuena, Ph.D., Assistant Professor, Department of Biology
156. Fr. Pasquale T. Giordano, S.J., Associate Professor, Department of Theology
157. Brian Paul A. Giron, M.A., Instructor, Department of History
158. Albert A. Go, M.A., Psychologist, Office of Guidance & Counseling, Loyola Schools
159. Javier Luis P. Gomez, M.A., Instructor, Department of Theology
160. Sarah Rebecca Gonzaga, Associate Director, Ateneo CORD
161. Ma. Celeste T. Gonzalez, Ed D, Associate Professor, Education Department; Associate Dean for Graduate Programs
162. Lailani Gotao, M.A., Instructor, Department of History
163. James Patrick Gregorio, Director, Office of the Management Information Systems
164. Hector P. Guballa, Assistant Professor, Department of Leadership and Strategy 165. Geoffrey A. Guevara, Ph.D. Cand., Lecturer, Department of Philosophy
166. Marita Concepcion Castro Guevara, Ph.D., Director, Institute of Philippine Culture
167. Roberto Conrado O. Guevara, PhD, Associate Dean for Student Formation
168. Armando M. Guidote Jr., Ph.D., Professor, Department of Chemistry
169. Pia Clarisse R. Gulpeo, M.Sc., Instructor, Department of Biology
170. Vernon D. Gutierrez, Lecturer, Department of Information Systems and Computer Science
171. Angela Fatima H. Guzon, Ph.D., Assistant Professor, Department of Mathematics
172. Olivia Anne M. Habana, Ph.D., Chair, Department of History
173. Maria Regina M. Hechanova, Ph.D., Chair, Department of Psychology
174. Anne Heramia, Program Manager, ITRMO
175. Ranilo B. Hermida, Ph.D, Associate Professor, Department of Philosophy
176. Ma. Victoria T. Herrera, Director and Chief Curator, Ateneo Art Gallery
177. Dennis Heruela, Instructor, Department of Marketing and Law
178. Beverly Lorraine C. Ho, M.D., M.P.H., Lecturer, Department of Health Sciences
179. Jaime G. Hofileña, Ll.B., Vice President for Social Development
180.  Josefina D. Hofileña, Ph.D., Associate Dean for Academic Affairs, Loyola Schools
181. Venus C. Ibarra, D.B.A., Associate Professor, Department of Finance and Accounting
182. Ma. Teresa Q. Ibarrientos, M.A., Junior Teacher, Ateneo de Manila Grade School

183. John Owen F. Ilagan, M.S., ITRMO
1 8 4 . F r a n c i s I s a a c , R e s e a r c h e r , P o l i t i c a l D e m o c r a c y a n d R e f o r m s ( P O D E R ) , A t e n e o School of Government
185. Emerald Jay D. Ilac, Ph.D., RPm, Instructor, Department of Psychology
186. Cecile Angela A. Ilagan, M.B.A., Coordinator, Ateneo de Manila Journals Office
187. Ramir C. Intatano, IT Resource Management Office
188. Jean Meir P. Jardeleza, Teac hing Assistant, Department of Environmental Science
189. Carla Denise B. Javellana, Project Officer, Ateneo Center for Educational Development
190. Julie Javellana-Santos, Editorial Head, University Communication and Public Relations Office 191.J oaquin U. Jochico II, Staff, Rizal Library
192. Paulo Rafael S. Joson, M.Sc., Instructor, Department of Biology
193. Carissa Mae P. Juaneza, Project employee, CAO
194. Celeste Aida Abad Jugo, Ph.D., Assistant Professor, Department of English
195. Hansley A. Juliano, M.A., Lecturer, Department of Political Science
196. Jose Paulo L. Justiniano, Teaching Assistant, Department of Philosophy
197. Anna Marie A. Karaos, Ph.D., Associate Director, John J. Carroll Institute on Church and Social Issues

198. Alyda Yasmin A. Keh, M.A., Instructor, Department of Psychology
199. Florence T. Ladion, M.A., Career Counselor, Office of Placement and Career Services, Loyola Schools
200. Corazon Lalu-Santos, Ph.D., Associate Professor, Kagawaran ng Filipino
201. Maria Elissa J. Lao, D.P.A., Chair, Department of Political Science
2 0 2 . R i a B . L a s c o , O f f i c e A s s i s t a n t , G o v . J o s e B . F e r n a n d e z E t h i c s C e n t e r , A t e n e o G r a d u a t e S c h o o l o f B u s i n e s s 203.A ntonio Gabriel M. La Viña, J.S.D., Dean, Ateneo School of Government
2 0 4 . E n r i c o A n t o n i o B . L a V i ñ a , R e s e a r c h e r , S i m b a h a n g L i n g k o d n g B a y a n
205. Skilty C. Labastilla, PhD Cand., Research Associate, Institute of Philippine Culture
206. Justin Robert G. Ladaban, Lecturer, Department of Leadership and Strategy
207. Leonardo A. Lanzona, Jr., Ph.D. , Professor, Department of Economics
208.  Henson L. Lee Yu, M.Sc., Instructor, Department of Chemistry
209. Lorenzo Z. Lerma, M.A., Instructor, Department of Psychology
210. Enrique Nino P. Leviste, Ph.D., Assistant Professor, Department of Sociology and Anthropology 211.K aren Anne S. Liao, M.A., Lecturer, Department of Sociology and Anthropology
212. Michael J. Liberatore, Ph.D. cand., Assistant Professor, Department of Theology
213. Joseph Anthony Lim, Ph.D., Professor, Department of Economics
214. Mark Benedict F. Lim, M.A., Instructor, Kagawaran ng Filipino
215. Melanie Ramos Llana, M.A., Research Associate, John J. Carroll Institute on Church and Social Issues

216. Salome S. Llanes, Administrative Assistant, Department of Political Science
217. Carmel Llarenas, Project Staff, P olitical Democracy and Reforms (PODER), Ateneo School of Government

218. Erlinda Eileen G. Lolarga, M.A., lecturer, Department of Interdisciplinary Studies
219. Sandra Francesca A. Lovenia, M.S., Assistant Professor, Department of Information Systems and Computer Science; Director, I.T. Resource Management Office
220. David O. Lozada III, Ph.D. cand., Assistant Professor, Department of History
221. Lucia M. Lucas-Chavez, A ssistant to the Director for Operations, Office for Social Concern & Involvement 222.N icolo Paolo P. Ludovice, M.A., Lecturer, Department of History
223. Maria Milette E. Macalinao, Ateneo Grade School
224. Regidor B. Macaraig, Director, Central Purchasing Office
225. Maria Margarita C. Madroño, M.A., Associate Teacher, Ateneo Grade School
226. Blesilda A. Mallillin, Teacher, Ateneo de Manila Grade School
227. Gabriel F. Mallillin, Teacher, Ateneo de Manila Junior High School
228. Maricel Maninang-Agapay, HR Assistant, OHRMOD
229. Alex C. Manuel, M.A., RGC, Counselor, Ateneo de Manila High School
230. John Paul F. Marasigan, S tudent Affairs Professional, Office for Social Concern and Involvement, Loyola Schools 231.R eginaldo M. Marcelo, Associate Professor, Department of Mathematics
232. Ma. Mahalia Cristina B. Marci, M.A. cand., Assistant Instructor, Department of English 233. Michael Ner E. Mariano, M.A., Assistant Professor, Department of Philosophy
234. Gemma Rita R. Marin, M.A., Executive Director, John J. Carroll Institute on Church and Social Issues
235. Norman Dennis E. Marquez, M.D., Program Director, Health Sciences Program
236. Isabel Pefianco Martin, Ph.D., Associate Professor, Department of English
237. Jesus Lemuel L. Martin, Jr., M.S., Instructor, Department of Mathematics
238. Jocelyn S. Martin, Ph.D., Assistant Professor, Department of English
239. Glenn Sevilla Mas, MFA, Assistant Professor, Fine Arts Program
240. David Allen M. Masakayan, Social Involvement Formator, Ateneo de Manila Grade School 241.R oselle Elinore H. Matias, Subject Area Coordinator for Music, Ateneo de Manila Grade School 242.P atrick J. Medina, Manager, I.T. Resource Management Office
243. Maria Isabel Melgar, Ph.D., Assistant Professor, Department of Psychology
244. Anna A. Mendiola, M.B.A., Acting Dean, John Gokongwei School of Management
245. Diana J. Mendoza, Ph.D., Associate Chair, Department of Political Science
246. Jocelyn C. Mendoza, Staff, Ateneo de Manila Grade School
247. Lara Katrina Tajonera Mendoza, Ph.D. cand., Instructor, Department of English
248. Meynardo P. Mendoza, Ph.D., Assistant Professor, Department of History
249. Ruben C. Mendoza, Ph.D., Associate Professor, Department of Theology
250. Armando G. Miclat, Jr., Faculty, Department of Marketing & Law
251. Maelyn Mequi, Assistant Teacher, Ateneo Grade School
252. Karla C. Mercado, Staff, Ateneo University Press
253. Dante Miciano, Staff, Ateneo de Manila Grade School
254. Enrico C. Mina, D.B.A., Lecturer, Ateneo Graduate School of Business

255. Noel P. Miranda, Senior Faculty, Ateneo de Manila High School
256. Eden Delight P. Miro, Ph.D., Assistant Professor, Department of Mathematics
257. Jovino G. Miroy, Ph.D., Assistant Professor, Department of Philosophy
258. Jose Claro N. Monje, M.S., Assistant Professor, Department of Electronics, Computer, & Communications Engineering 259.C ristina J. Montiel, Ph.D., Professor, Department of Psychology
260. Amy Muga, Senior Counselor, Ruben M.Tanseco Center for Family Ministries (RMT-CEFAM) 261.A rminda A.Muga, RGC, Guidance Counselor, Office of Guidance and Counseling, Loyola Schools
262.  Felix P. Muga II, Ph.D., Associate Professor, Department of Mathematics
263.J ob A. Nable, Ph.D., Assistant Professor, Department of Mathematics
264. Marcelo A. Nacionales, Jr., Junior Teacher, Ateneo de Manila High School
265. Carolyn Soledad P. Natividad, M.A. Ed., Assistant to the Vice President for Student Discipline 266. Maria Lucia C. Natividad, Ph.D., Associate Professor, Department of Theology
267. Francis M. Navarro, Ph.D., Assistant Professor, Department of History
268. Isabel Consuelo A. Nazareno, M.A., Instructor, Department of History
269. Jaime Jose G. Nicdao, Finance Officer for Basic education
270. Rhodora F. Nicdao, Ph.D., Assistant Professor, Department of Education
271. Apple Audrey L. Noda, Admission Officer, Office of Admission and Aid
272. Jocelyn M. Nolasco, M.A., Instructor, Department of Psychology
273. Anna Marie S. Oblepias, M.Ed., Instructor, Department of English
274. Ambeth R. Ocampo, Ph.D., Associate Professor, Department of History
275. Edwin B. Odulio, M.A., Instructor, Department of Theology
276. Nelvin T. Olalia, Computer Subject Area Coordinator, Ateneo de Manila High School
277. Ma. Jessica V. Ona, Assistant Teacher, Ateneo de Manila Grade School
278. Karen Patricia N. Ong, Director for Scholarships and Financial Aid, AHS-Office of Admission and Aid
279. Thelma G. Padero, Assistant to the VP for Administration
280. Marissa Maricosa A. Paderon, Ph.D., Program Director, European Studies Program
281. Devi Benedicte I. Paez, M.A., Instructor, Department of English
282. Jema M. Pamintuan, Ph.D., Assistant Professor, Kagawaran ng Filipino
2 8 3 . F a r i d a R . P a n g a n , M . A . , A s s o c i a t e D i r e c t o r , C e n t e r f o r O r g a n i z a t i o n R e s e a r c h & D e v e l o p m e n t

284. Ma. Victoria Panlilio-Dimalanta, Facilities Management ans Security Officers, Basic Education 285. Michael D. Pante, Ph.D. cand., Instructor, Department of History
286.J asmine Nikki C. Paredes, M.F.A., Instructor, Fine Arts Program
2 8 7 . A i l e e n B . P a s c u a l , M D , F P A F P , A s s i s t a n t P r o f e s s o r , A t e n e o S c h o o l o f M e d i c i n e a n d P u b l i c H e a l t h

288.A llan Justo Pastrana, M.A., Lecturer, Department of Interdisciplinary Studies
289.B eatriz Anne Irene O. Paterno, Rpm, Research Assistant, Loyola Schools Office of Guidance and Counseling
290. Jhoanna Michelle G. Paterno, M.A., Instructor, Department of English 291.J erry Pavia, Teacher, Ateneo de Manila High School

292. Alma Renee R. Pavia, Section Head-EERE, OHRMOD
293. Ma. Margarita M. Pavia, Teacher, Ateneo de Manila High School
294. Adelaida L. Pedraja, MD, Ateneo School of Medicine and Public Health
295. Amelia Lorena R. Perez, Project Officer, Ateneo Center for Educational Development
2 9 6 . R o b e r t A l f i e S . P e ñ a , R e s e a r c h F e l l o w , D e p a r t m e n t o f E l e c t r o n i c s , C o m p u t e r a n d C o m m u n i c a t i o n s E n g i n e e r i n g 297. Frances Doplon Perez, M.A., Instructor, Department of English
298. Josephine P. Perez, M.A., Adjunct Faculty, Department of Psychology
299. Teresita R. Perez, Ph.D., Associate Professor, Department of Environmental Science
300. Marianne Rachel G. Perfecto, Associate Professor, Department of English
301. Marlon P. Pia, Formator, Office for Social Concern and Involvement, Loyola Schools
302. Rosarito F. Pizarro, Staff, Department of Psychology
303. Ser Percival K. Peña-Reyes, M.A., Lecturer, Department of Economics
304.  Chanda C Policarpio, Office Staff, Office for Mission and Identity
305. Ma. Inez Angela Z. Ponce de Leon, Ph.D., Assistant Professor, Department of Communication 306.E mma E. Porio, Ph.D., Professor, Department of Sociology and Anthropology
307. Jesus Deogracias Principe, Ph.D., Assistant Professor, Department of Philosophy
308. Stephanie Ann Y. Puen, M.A., Instructor, Department of Theology
309. Ryan Jeremiah D. Quan, LL.M., Coordinator, Graduate Legal Studies Institute, Ateneo Law School 310.N emesio S. Que, S.J., Vice President for Administration, Ateneo de Manila University
311. Oliver John C. Quintana, M.A., Lecturer, Department of Political Science
312. Mary Racelis, Ph.D. (Honoris Causa), Research Scientist, Institute of Philippine Culture
313. Mark Raftery-Skehan, Ph.D., Visiting Professor, Department of Philosophy
314. Gema B. Rementina, Accounting Officer, CAO
315. Jerry C. Respeto, Ph.D., Associate Professor, Kagawaran ng Filipino
316. Ma. Luisa T. Reyes, Ph.D., Professor, Department of English
317. Melissa S. Reyes, M.Com., Lecturer, Department of Psychology
318. Reinabelle C. Reyes, Ph.D., Lecturer, Department of Information Systems and Computer Science
319. Rosula S.J. Reyes, Ph.D., Associate Professor, D epartment of Electronics, Computer, and Communications Engineering
320. Alexander C. Rivera, Jr., Secretary, Office of the Computer Center, Ateneo de Manila Grade School
321. Roberto E. N. Rivera, S.J., Ph.D., Assistant Professor, Department of Sociology and Anthropology
322. Raymond S. Rodolfo, Lecturer, Department of Environmental Science
323. Miguel Paolo P. Rivera, M.A., Lecturer, Department of Political Science
324. Deborah N. Rodrigo, M.E., Lecturer, Department of Marketing and Law
325. L uis Francis A. Rodrigo Jr., J.D., Lecturer, Department of Marketing and Law
326. Ma. Mercedes T. Rodrigo, Ph.D., Professor, Department of Information Systems and Computer Science
327.A gustin Martin G. Rodriguez, Ph.D., Professor, Department of Philosophy
328.R aul P. Rodriguez, Ph.D., Lecturer, Department of Quantitative Methods and InformationTechnology

329. Matthew C. Romero, Asst. Teacher, Ateneo de Manila High School
330. Segundo Joaquin E. Romero, Ph.D., Professorial Lecturer, Development Studies Program 331.R aoul R. Roncal, Instructor , Department of Theology
332. Joana Marie B. Rucio, Project Officer, Office of Admission and Aid
333. Mari-Jo P. Ruiz, Ph.D., Professor Emeritus, Mathematics Department
334. Dionie J. Salamat, Project Staff, Ateneo School of Government
335. William Patrick L. Sales, Teacher, Ateneo de Manila Grade School
336. Alma Maria O. Salvador, Ph.D., Assistant Professor, Department of Political Science
337. Edgar C. Samar, Ph.D., Assistant Professor, Kagawaran ng Filipino
338. Rene Salvador R. San Andres, M.A., Assistant to the Vice-President for Formation, Loyola Schools 339.J onas N. San Diego, Associate Teacher, Ateneo de Manila Grade School
340. Geoffrey A. San Esteban, Administrative Assistant, Office of the Associate Dean for Student and Administrative Services
341. Louie Jon A. Sanchez, M.F.A., Instructor, Department of English
342. Rachel Joyce Marie O. Sanchez, Ph.D. Cand., Instructor, Theology Department
343. Joseph Sedfrey S. Santiago, Esq., Assistant Professor, Department of Marketing and Law
344. Ray Paolo J. Santiago, J.D., Executive Director, Ateneo Human Rights Center
345. Bernie C. Santos, Senior Teacher, Ateneo de Manila High School
346. Joseph Gideon V. Sarreal, Professional, Office for Mission and Identity
347. Joselito T. Sescon, M.D.E., Lecturer, Department of Economics
348. Carmela S. Siojo, Director, Office of Placement and Career Services
349. Manolet M. Siojo, Chair, Department of Leadership and Strategy
350. Fernando J. Sison III, M.B.A., Administrator, Office of the VP for Finance and Treasurer 351.F rancis C. Sollano, M.A., Instructor, Department of English
352. Gabriel S. Soong, Formator, Office for Social Concern and Involvement, Loyola Schools
353. Maria Flor V. Soriano – Student Affairs Professional II, Office for Social Concern and Involvement 354.C ornelia C Soto, Ph.D., Assistant Professor, Department of Education
355. Amparita S. Sta. Maria, Ll.M., Director, Ateneo Graduate Legal Studies Institute
356. Elineth Elizabeth L. Suarez, Ed.D., Lecturer, Department Of English
357. Therese Marie Z. Sunga, M.St., Instructor, Department of History
358. Janny S. Surmieda, Librarian, Rizal Library
359. Winfer C. Tabares, M.S., Instructor, Department of Mathematics
360. Jean P. Tan, Ph.D., Assistant Professor, Department of Philosophy
361. Angelo Ramon A. Tanchoco, M.S., Lecturer, D epartment of Qualitative Methods and Information Technology 362.L ota A. Teh, Ph.D., Associate Professor, Department of Psychology
363. Mendiola Teng-Calleja, Ph.D., Assistant Professor, Department of Psychology
364. Jethro Niño P. Tenorio, M.A., Assistant Professor, Kagawaran ng Filipino
365. Tomas L. Testa IV, Head, Policy Development & HR Relations Section, OHRMOD
366. Mary C. Thomas, PhD., Assistant Professor, Department of English

367. Paolo Miguel G. Tiausas, Lecturer, Fine Arts Program
368. Jose Ma. Edito K. Tirol, Ph.D., Assistant Professor, Department of History
369. Jacqueline Marie J. Tolentino, M.A., Instructor, Department of Philosophy
370. Benjamin T. Tolosa, Jr., Ph.D., Associate Professor, Department of Political Science
371. Harald Eustachius A. Tomintz, M.A., Instructor, European Studies Program
372. Aldo Zelig U. Tong, M.S., Instructor, Department of Finance & Accounting
373. Anne Marie D. Topacio, M.A., Instructor, Department of Psychology
374. Aileen D. Torres, M.B.A., Assistant Director, Central Accounting Office
375. Mary Dana Louise B. Torio, Assistant Teacher, Ateneo de Manila Junior High School
376. Cynthia T. Totanes, Asst. to the VPLS for QA, Loyola Schools
377. Edwin S. Totanes, Lecturer, Department of Leadership & Strategy
378. Vernon R. Totanes, Ph.D., Director, Rizal Library
379. Gino Antonio P. Trinidad, M.A., Instructor, Department of Political Science
380. Jose Eos R. Trinidad, Lecturer, Department of Interdisciplinary Studies
381. Philip Arnold P. Tuaño, Ph.D., Assistant Professor, Department of Economics
382. Richie Tugawin, Researcher, Political Democracy and Reforms (PODER), Ateneo School of Government
383. Ma. Rosanne R. Unson, Professional, ITRMO
384. Bernadee Uy, Lecturer, Department of Leadership and Strategy
385. Jhanna Uy, Part-time Faculty, Health Sciences Program
386. Nikki T. Valencia, HR Officer, Office of Human Resource Management and Organization Development
387. Alvin Patrick M. Valentin, M.B.A., Instructor, Department of Quantitative Methods and Information Technology
388. Hidde van der Wall, Ph.D., Assistant Professor, Department of History
389. Pocholo Andrew E. Velasquez, Ph.D. cand., Instructor, Department of Psychology
390. Ma. Lourdes Veneracion-Rallonza, Ph.D., Assistant Professor, Department of Political Science 391.V ictor S. Venida, Ph.D., Professor, Department of Economics
392. John Paul C. Vergara, PhD, Professor, Department of Information Systems and Computer Science 393.J ean Abigail Victoria, Praxis Formator, Office for Social Concern and Involvement
394. John Noel C. Victorino, M.S., Lecturer, Department of Information Systems and Computer Science 395. Maria Luz C. Vilches, Ph.D. Associate Professor, Department of English
396. Miguel Martin R. Vilchez, M.Ed., Assistant to the ADAA for Curriculum, Loyola Schools
397. Deborah M. Villa, Lecturer, Environmental Science Department
398. Mary Ann F. Villanueva, M.A., Psychologist, Office of Guidance & Counseling, Loyola Schools 399.V enus V. Vinluan, Administrative Assistant, Ateneo School of Government
400. Bianca Nicole S. Vinoya, Communications Assistant, Institute of Philippine Culture
401. Angelique Pearl Virtue P. Villasanta, RPm, MA cand., Lecturer, Department of Psychology 402.C atherine P. Vistro-Yu, Ed.D., Professor, Department of Mathematics

403. Raphael Yabut, Assistant Instructor, Department of Theology
404. Bernedita G. Yacaba, Staff, Office of the Vice President for Basic Education
405. Alyson L. Yap, M.B.A., Instructor, Department of Quantitative Methods and Information Technology
406. Analyn L. Yap, Lecturer, Fine Arts Program
407. Carlos C. Ycasiano, M.A, MBA, Lecturer, Department of Leadership and Strategy 408. Ma. Luisa P. Young, M.A. Chair, Department of Modern Languages
409. Darwin D. Yu, Ph.D., Professor, Department of Finance and Accounting
410. William Yu, Ph.D., Lecturer, Department of Information Systems and Computer Science 411.G ladys Marypet R. Yusingco, Project Staff, Ateneo Institute of Sustainability
412. Brian Karlo W. Zuniga, Lecturer, Health Sciences Program

source : http://www.ateneo.edu/sites/default/files/attached-files/Concerned%20Ateneo%20de%20Manila%20Members%27%20Response%20to%20Senator%20Marcos%20Jr.%203-2-16%201130%20AM.pdf

 

 

why Mar Roxas’ “Daang Matuwid” ad campaign is failing

February 11, 2016 1 comment

Part 3.

images

 

Screen Shot 2016-02-11 at 9.54.55 PM

 

Screen Shot 2016-02-11 at 7.58.08 PM

this is a lethal combination for any campaign or brand – when your own ad campaign is doing badly while at the same time your competition’s ad campaigns are doing very well. you have nowhere to go for strength.

 

 

 

Screen Shot 2016-03-20 at 8.33.04 AM

the Mar Roxas ad campaign fails in its advertising strategy. no amount of creative advertising or media spending can make an ad campaign work for you when the strategy is all wrong.

brand positioning is the most important and most powerful component of the advertising strategy. get the brand positioning wrong and everything else is wrong and weak.

Screen Shot 2016-02-12 at 7.43.55 AM

the Mar Roxas campaign is so entrenched and totally defined by “Daang Matuwid” that any negative, any comment or any problem with it by extension is put on Mar Roxas. never mind that Roxas has no direct hand on them. voters are not seeing that. the take away of voters is that with Daang Matuwid as failing or having problems, Mar Roxas is failing and having problems.

Screen Shot 2016-02-12 at 7.44.14 AM

elections are about the future, the things that will happen for us in the future. that is the reason why elections are about promises that the candidates are making now and will do in the future. Daang Matuwid is about the current and the past. a candidate promising the current and the past will not be going anywhere in an election that is about the future.

 

Screen Shot 2016-02-12 at 7.44.29 AM

with Roxas placing 4th out of 5 presidentiables, his marketing and campaign objective is clear and obvious – he needs to convert supporters of his competitors into his camp. his goal is to look for switchers from his competitors, he needs to convert them to his camp.

“Daang Matuwid” does not do that. in fact the reason supporters of his competitors are supporting others is because they are promising something other than “Daang Matuwid”. promising “Daang Matuwid” is not giving them reason to switch. all that it will do is sustain his current power base which based on the surveys is a small minority.

 

Screen Shot 2016-02-12 at 7.44.50 AM

 

Screen Shot 2016-02-12 at 7.45.03 AM

 

dropping “Daang Matuwid” is a very major and serious change that the Mar Roxas campaign needs to do. it is necessary. keeping it in the campaign as a brand positioning will not move up Roxas’ standing in the surveys and not move him to win in the election.

there should be some consumer research that the Mar Roxas campaign can do to confirm my views on Daang Matuwid. regardless of the consumer research , the numbers that we have now supports my view – Roxas’ ratings are flat and he ranks 4th out of 5 candidates.

Mar Roxas’ “Daang Matuwid” ad campaign is a WAWAM!

 

 

 

 

 

 

ads of Mar Roxas’ competitors that worked for them, hurt Roxas

February 11, 2016 Leave a comment

Part 2.

Screen Shot 2016-02-11 at 8.03.52 PM

 

 

Screen Shot 2016-02-11 at 8.07.49 PM

 

 

Screen Shot 2016-02-11 at 8.08.24 PM

 

Screen Shot 2016-02-11 at 7.35.24 PM

%d bloggers like this: