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Mar Roxas campaign airs a mini attack ad

January 26, 2016 Leave a comment

note : we are still looking for ways to post the video here. we will post it here once we are able to find a way to do it. 

just tonight, the Mar Roxas campaign aired what i can call a mini attack ad, a small version of the attack ad that i was tweeting about in the afternoon today.

we would have done a more aggressive and a definitively hard hitting attack ad than the one Roxas aired. and because it would be hard hitting, it would be best done by the Liberal Party and the LP senatoriables which is called an omnibus attack ad.

but it is an ad in the right direction. it is an ad better than what Roxas has aired previously and the times and situation that Roxas is in calls for such an ad.

 

Mar Roxas for the win – launch attack ads

January 26, 2016 Leave a comment

this afternoon, we posted these on twitter :

IMG_3613

we didn’t think the Mar Roxas campaign is doing well. in fact we think it is doing badly. we have the numbers on our side – Mar Roxas’ ratings in the surveys are flat at best and more importantly a slight decline in ranking.

while Roxas’ results  are flat and slightly declining, his key opponents Jejomar Binay and Rody Duterte are surging upwards.

the most impressive of the two is Binay who not only recovered but reversed his declining trend to a surge that has placed him at the top. that is a reversal in fortune in a most dramatic way.

Duterte who was a late entry into the race saw his numbers rise up to a competitive ranking in the surveys,

Binay zoomed up on the basis of his “nognog” ad campaign which he started to air a few weeks ago. Duterte has aired ads but his strength is on his positioning of tough on crime.

Roxas on the other hand aired forgettable TV ads based on “Daang Matuwid” which we thought was close to being boring and did not make any remarkable impression for Roxas.

we thought Roxas’ anemic TV ads is costing him the election. Roxas’ numbers remained flat behind these campaigns.

we thought attack ads would do Roxas well. actually, more than building Roxas, it will stop the rise of his opponents. Roxas’ opponents are clearly on an upward trend and that trend needed to be stopped. the attack ads will do that.

we also posted this chart:

IMG_3616

the chart defines in broad, general terms the compass direction that the Roxas campaign should take.

we think Mar Roxas is the most qualified and most deserving among the presidentiables but that is not reflected in the results from the surveys. and we think that is being caused by the misplaced and weak marketing and advertising strategies and executions they have been airing.

the attack ads would be a great step in the right direction.

Roxas catapults to #2, beats Binay, all behind Aquino’s endorsement and “Daang Matuwid”

September 21, 2015 Leave a comment

latest SWS presidentiables poll for the 2016 election has put a dazzling surprise – Mar Roxas an erstwhile low 3rd in the previous survey has jumped to 2nd place and in the process pushing down Jejomar Binay to 3rd.

not only the improvement in ranking was the big surprise, the numbers are amazing, from the previous poll putting roxas at 21%, roxas catapulted to 39%, a giant leap of +18%.

binay who used to be 2nd now sits at 35%, almost the same as the previous poll at 34%. the 1% point difference is not statistically significant.

Screen Shot 2015-09-21 at 1.49.21 PM

source : http://www.sws.org.ph

however, roxas’ lead over binay, +4% points is statistically significant from binay with the +/- 3% points margin of error.

what happened? what caused the phenomenal increase in rating and standing of mar roxas?

we think what drove the impressive increase is the endorsement of president aquino of roxas’ candidacy to the presidency. the SWS survey was conducted  september 2 to 5 wScreen Shot 2015-09-21 at 1.57.31 PMhich was very close to the announcement of Aquino’s endorsement of Roxas that happened on july 31, 2015 at club filipino. it was a big event as it got full media coverage and was in the news that evening and succeeding days. it has been highly speculated that aquino will endorse roxas, the actual announcement was highly anticipated by everyone.

aquino is the country’s most popular president. no other president was able to gain the kind of very high ratings that aquino has gotten. this high level began at the start of his presidency and was continued on through the years. even aquino’s low ratings were much higher than arroyo’s ratings which almost always stayed on the negative. arroyo is one of the country’s most unpopular president while aquino is the country’s most popular president.

the incumbent president’s endorsement seem to have a lot of power, negative or positive,  in philippine politics.

president arroyo endorsed gibo teodoro but since arroyo was one of the country’s most unpopular president, that endorsement became a kiss of death for teodoro.

cory aquino’s endorsement of fidel ramos we think was one of the reasons ramos got elected. cory was and is one of the country’s most popular and beloved presidents. today, cory is considered a hero by many.

aside from aquino’s endorsement, we think the other driver for roxas’ surge in the polls is “daang matuwid”. daang matuwid was the campaign platform of noynoy aquino when he ran for the presidency, one that he won on a landslide. aside from the 2010 campaign, this was also used by aquino as central and often the headline of aquino’s governance.

right after the endorsement of aquino, roxas immediately proclaimed that he will continue “daang matuwid” and in fact Roxas ran TV ads on “daang matuwid” one day after he was endorsed by aquino.  in speeches aquino identified roxas as the person who he thinks will continue and has the competence to continue “daang matuwid”.

corruption in government which daang matuwid is going against appear to continue to be a top issue among voters. it also helps one of the key aspirants for the presidency is being alleged as a serial and multiple corrupt government official, vp jejomar binay. binay to this day has not answered or made  an effort to dispel the alleged charges of corruption.

this is turn is perhaps the reason why binay has been sliding in the polls. binay’s drop to third is the second for binay. he used to be at the top of the polls before the alleged corruption charges were revealed at the senate,

we had underestimated the power of president aquino as endorser and the idea of “daang matuwid”. we expected improvements but we dd not see it happening in this grand scale.

the momentum is with roxas. poe’s momentum has been stopped and binay may have stabilized. a continuing surge by roxas and a decline in base support for poe and binay can win him the presidency.

 

 

 

VP Jojo Binay ratings continue to fall, a dramatic exodus of supporters

December 10, 2014 Leave a comment

presidentiable VP Jojo Binay’s survey ratings continue to fall for a second consecutive quarter. in this Pulse Asia survey to 26% in the November 2014 survey from 31% in the previous survey, a 5% point drop. this should worry Binay and his advisers as it makes the possibility of losing the 2016 election a bigger reality.

he is still number 1 in the survey but that is practically meaningless as for surveys like  these, the trend is much more important and meaningful than the actual rating for the period. the question being asked in this survey is something like “if elections were held today, who will you elect as president?”, thus the answer respondents are giving are relevant to the current time only when the survey was conducted.

the election is still in 2016, at least 5 quarters to go of surveys (surveys are conducted on a quarterly basis) and that means changes to the ratings and rankings will happen depending on developments in the country and the actions of the presidentiables. the changes will be dramatic with those initially ahead in the surveys early on dropping down, even to levels where they eventually lose the election. we saw this in the most recent presidential election in 2010 when at the start of the election period, senator Manny Villar was way ahead of everyone but eventually dropped to number 3 or 4 by election time when he was besieged with corruption charges and mismanaged its handling.

the drop in the most recent survey for Binay is an indication that the things he has been doing during the time from the previous survey to this one have not been working for Binay. Binay continued to be on a Binayfication strategy where he continue to ignore the corruption charges and allegations, refusing to directly answer them, to deny or confirm any of it and to offer evidence that prove they are false.

Binay Nov Chart

empty table

the table and chair set up at the senate for VP Binay

under the Binayfication strategy is his refusal to attend the senate hearing. the senate sub-committee that has been conducting the hearings on the over-pricing of the Makati parking building has repeatedly and in public told Binay there is an open invitation for him to attend the hearing. Binay on his part has also repeatedly refused to attend the hearings giving a lot of silly reasons. then at some point, for a reason only he and his advisers know, Binay said he will only attend the senate hearing  if the mother committee in the senate invites him.

well, the mother committee through the committee chair, senator Guingona, extended an invitation to the vice president. the senate even went to the extent of assigning a date and time. and on the appointed time and date, the senate set up a table, chair, a microphone, a name plate and even a glass of water in the middle of the place where the hearings are being conducted. it was a surreal scene as the media took pictures and showed live TV footage of the empty chair. Binay demanded the mother committee give him an invitation, it did but he did not show up.

there were new and additional corruption charges and allegations made during the period. but the other telling development under the Binayfication strategy was the debate with senator Trillanes. the same thing happened here – Binay challenged senator Trillanes to a debate on the corruption issues. after a bit of time, Trillanes agreed and accepted the debate challenge. staff from both sides started to meet to discuss the debate and like the one above, a date and time was set. then, all of a sudden and something that it appears none of his staff and advisers did not know about, Binay announced  he will not debate with Trillanes.

the drop in the most recent survey may be attributed to the Binayfication strategy – it is not working and it is not able to arrest the decline in the ratings of Binay. rather than helping him, Binay continue to lose supporters.

Nov2014BinayPulse_circle

looking at the specifics of the survey results, to us the most telling and the one that should concern Binay the most are his ratings in Luzon, and among the upper class (ABC) and the lower class, D.

the drops in Binay’s ratings are across the board – all areas and all socio-eco classes. but the drop in the Luzon rating is dramatic and stands out – it is now exactly one half of what it was in march, 2014. it is a dramatic decline to 22% from 44% in march, a huge -22% point loss.

similar dramatic declines occurred among the ABC and D socio-eco class. the upper and middle class saw an even bigger degradation – dropping -30% points to now just 17% from 47%. the D saw a -16% point shrinkage to 26% from 42%. losing your base support from these groups is a nightmare for any election campaign. this is an exodus of supporters from the thinking class and the poor.

the election is still 5 quarters away, Binay can still recover with still a lot of things he can do during that time. what he wants is to do things that will reverse what may be the beginning of a declining trend. he and his advisers should realize Binayfication is not working, something else needs to be done.

question is – does Binay have the smarts, the will power and the good things in him to abandon the Binayfication strategy and pursue another strategy, like the Truth Strategy?

did Esquire Philippines lampoon DILG Secretary Mar Roxas, the next president of the Philippines?

November 7, 2014 6 comments

true story – we were shocked when we saw that cover  of Esquire Philippines for its November 2014 issue. to calm down my heart which was in complete disbelief, we shifted from coffee to apple juice. it was after all still early in the morning. we wanted to give our heart some reprieve this early Friday morning.

then, it dawned on us – wait, this might be a hoax. this might not be the real cover of Esquire Philippines’  November 2014 issue. Esquire we thought does not have bad taste and certainly not this bad. so for another half hour, we searched the internet to find out what is exactly the November issue cover.

it was not easy to find but we eventually found out that yup, this is the real cover of the November issue. see for yourself here : https://www.facebook.com/EsquirePh/photos/pb.183140925069879.-2207520000.1415326861./827886413928657/?type=1&theater

after having it confirmed for sure that that is the cover, here is why we were shocked by the cover:

no, the shock is not that the choice for the cover article is Mar Roxas. we will not pass judgement on that editorial decision of the magazine.

but we are passing judgement on is the editorial choice of the photo of Mar Roxas. we are very sure there were dozens of photos taken of him for the cover and in fact before that there should have been an editorial meeting on what kind of cover photo should be taken and what choices will be made eventually.

what we were shocked about is the choice of this particular photo of Roxas on the cover of the magazine. the choice stinks. and it puts the DILG secretary on a very, very unflattering pose and look. that made us wonder out aloud – is Esquire Magazine insulting Mar Roxas, an almost sure thing presidential candidate to the 2016 elections? did they lampoon the possibly next president of the country?

IMG_2473.JPG

look at the photo :

  • Roxas has a sheepish almost grade school smile on his face. it’s not a smile of an adult and an adult who is the secretary of the DILG and possibly the next president of the Philippines
  • his hair is unkempt and not brushed, like he  just woke up in the morning and immediately went down from his hotel room for the shoot before he took a bath and brushed his hair
  • and that wave – what is that? is that like a Miss Universe beauty queen wave?
  • not only that, why the heck is Roxas waiving to the audience? what is the message here, what is the point? why is he saying hello? or why is Roxas giving a Miss Universe beauty queen wave? we could not find a sensible reason. we think the wave is the worst in this photo.
  • okay, we get the background – these are construction materials and some delivery van which we get means Roxas is on the rehabilitation of Tacloban which is the status of the city. we get the message but is this the best way to deliver that message?
  • and why on earth are there 3 people standing on the background? the photographer and producers of Esquire Magazine were not able to ask them to move out of the shot even for 5 minutes?
  • very minor, but why is he holding a cellphone?

on the over-all and even on specifics that cover photo sucks! it does not present the subject in a flattering look and pose, something you usually want for a cover photo. and the pose does not make sense at all, plus the production values suck.

Esquire is a men’s fashion magazine cum intellectual magazine, it is stylish and of substance. none of that is reflected on the choice of this cover photo. the magazine on the top left of it describes itself as “Man at its best”. in this photo, they presented Mar Roxas, a man, a DILG secretary of the country and possibly the next president of the country not “at its best” but at “its silliest”.

we can’t help it, we are drawn to it like gravity will pull down something that is up in the air, our conclusion is this – Esquire Philippines lampooned Mar Roxas.

~~~~~~~~~~~

the same Esquire Philippines magazine cover is apparently getting a lot of attention in social media and is on the Philippine Daily Inquirer website:

Mar Roxas gets social media flak for magazine cover

MANILA, Philippines — What about Interior Secretary Manuel “Mar” Roxas saying hello from Tacloban got netizens irked?

Roxas received flak on social media after he was featured on the cover of “Esquire Philippines” magazine commemorating the first anniversary of Supertyphoon “Yolanda” (international name: Haiyan).

The official Facebook account of Esquire shared the photo of its cover featuring a smiling and gentle Roxas, whose right hand was raised in a greeting while sitting on a pile of cut wood behind a cargo truck.

The caption of the photo reads: “Hello from Tacloban… One year later.” Roxas’ smiling photo was taken about a year ago or on November 21, 2013, at the Tacloban City Port.

Some netizens called the photo “insensitive,” in “bad taste,” and an “insult” to the typhoon victims. Still, others noted a hint of sarcasm, a sense of a story, and even a note of hope.

“Esquire this is really done in bad taste. Give respect to the people of Tacloban,” commented Joseph Ongkeko Delos Reyes.

“Bad move. How about putting the pictures of those who survived the disaster?” Dee Ferraris Necèsito pointed out.

Read more: http://lifestyle.inquirer.net/176519/mar-roxas-gets-social-media-flak-for-magazine-cover#ixzz3INTI79g1

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

update on this one, as of November 9, 2014, 6:48 pm.

we did not know these things before we published this post:

a PDI article says that this picture of Mar Roxas was taken last year and not recently as we would think it would be since this is the cover of the  November 2014 issue. 

a Rappler.com article says Mar Roxas DID NOT grant an interview with the magazine for the article. it also said the article on Mar Roxas was written by Boo Chanco, a columnist from a newspaper. 

note that we have not read the article itself, we just saw the cover photo on the website of Esquire Philippines. 

given those two things from PDI and Rappler.com it looks like we were right that this article lampoons Roxas. it is meant to mock or put him in a bad light.  that explains very well why the choice for the cover photo was really a terrible photo of him. from the point of view of cover photos, they usually flatter the subject but from the context of mocking and lampooning the subject matter, Roxas, choosing a bad picture of the subject is the correct editorial decision. the choice is meant to disrespect Roxas.

our instinct, well okay our suspicion based on that horrible picture was right. 

question – did you dislike roxas after you saw this? 

~wawam.

we have been posting comments on this at Facebook, please read herehttps://www.facebook.cothis one m/wawam.blogs

one of the things we posted:

we do not think this article was a PR effort for Roxas. it was reported that Roxas did not grant an interview for the article. if it was a PR effort for him, he would certainly give an interview. not only will he give an interview, he would have a say on the cover photo and for sure this is not a photo he will agree to.

we also did a scan of Esquire covers for the Philippines and the USA magazines. all of the cover photos i saw are of 1 person, almost all are studio shots, glamour shots and high concept. none of that is in the Roxas cover photo. this one is very different from the rest can mean something happened on this one.

~~~~~~~~~~~~~~~~~~0~~~~~~~~~~~~~~~~~~

there is more to this :

posted November 10, 2014, morning.

many netizens were hating on Mar Roxas because Roxas appeared on the cover of the magazine on Yolanda and Tacloban. many of the netizens thought this was a PR effort for Roxas, something that the camp of Roxas has engineered for him to appear at the magazine to promote himself for the elections. as we said previously, we wereIMG_2484 not concerned on the choice of the magazine to feature Roxas on it. we were reacting just to the photo choice of the magazine and even at the start we thought this was a lampoon of Roxas given the terrible photo choice. in other words, we did not think this was a PR effort for Roxas. on the contrary, we thought this was meant to mock Roxas. it is some kind of a demolition job on him.

last night, we saw boo chanco, author of the article at the magazine post at Facebook the message above – the article was not a PR effort for Roxas.

this also appeared at the PDI internet edition last night:

Magazine denies endorsing Roxas on cover of ‘Yolanda’ anniversary issue

MANILA, Philippines—After receiving backlash from netizens by featuring a smiling Interior Secretary Manuel “Mar” Roxas II on its cover, Esquire Philippines denied that they are endorsing the secretary, saying that he is just “a symbol of national government response.”

“Secretary Mar Roxas is on the cover as a symbol of the national government response. Nothing less or more. We were certainly not paid or persuaded to put him on the cover,” Esquire Philippines said in a post on its official Facebook account Sunday.

Roxas is said to be the leading candidate of the administration’s Liberal Party for the 2016 presidential polls.

Esquire Philippines said that its November issue, which commemorates the first anniversary of the onslaught of Super Typhoon “Yolanda” (Haiyan), is dedicated to dignify the “memory of those lost, and the pain of those left behind in Tacloban City.”

“We at Esquire Philippines will always dignify the memory of those lost, and the pain of those left behind in Tacloban City. Our November issue is dedicated to that purpose.”

“In the issue itself, our writers and photographers revisit Tacloban in order to gather and present the very human tragedies that are still ongoing one year after Yolanda, as well as sift the facts regarding the government’s response,” the magazine said.

Read more: http://newsinfo.inquirer.net/649703/magazine-denies-endorsing-roxas-on-cover-of-yolanda-anniversary-issue#ixzz3Id99CaZy
Follow us: @inquirerdotnet on Twitter | inquirerdotnet on Facebook

there are a few things on that explanation by Esquire :

  • how is Roxas the “symbol of the national government response”? and in that kind of a pose with a “hello” wave? what kind of symbolism is that? we have not read the article but we hope this was explained in the article. but surely the photo they chose does not seem to speak of any symbolism of any substance.
  • we are totally lost and it really does  not make sense how a one year old picture of Roxas in that kind of pose and quality achieves any of this :  “We at Esquire Philippines will always dignify the memory of those lost, and the pain of those left behind in Tacloban City. Our November issue is dedicated to that purpose.”. for sure there is no “dignity” in that picture at least for Roxas and the whole concept of a high ranking government official giving a “hello” wave. they talk of “pain of those left behind” – again, there is nothing in that picture that comes close to that.
  • then Esquire talks about our “writers and photographers revisit Tacloban in order to gather and present the very human tragedies that are still ongoing one year after Yolanda, as well as sift the facts regarding the government’s response“. they talk about “current” and yet they chose a one year old picture and it is a picture of Roxas, not of the city or things that are being done at the city, or how the city itself looks now. with that stated goal, you would think a picture of Tacloban the place or Tacloban the place and its people now would have been more appropriate and more on strategy with that thinking. instead they chose a one year old picture of Roxas in a silly pose.

here is where we are at :

  • the cover photo and article is not a PR effort for Roxas
  • it is a terrible photo choice of Roxas
  • this is an extreme departure from all previous Esquire cover photos.  this photo is highly inconsistent with the other cover photos the magazine puts out – glamour shots of the subject, shot in a studio and with some high concept or has some drama in it
  • that cover photo does not achieve the stated goals of Esquire
  • or Esquire can’t seem to justify their cover photo choice no matter how hard they try
  • a photo of Tacloban or Tacloban and its people would have been more appropriate given their goals and what they say is the content of the article inside the magazine
  • which leads us to confirm our first suspicion – this was a lampoon of Roxas, a demolition job on the possibly next president of the country

the longer this thing goes on and the more info we get, the worse this becomes for Esquire Philippines. instead of hating on Roxas, netizens should be hating on Esquire for its stupid editorial decisions.

sample of a typical Esquire Philippines magazine cover photo

senator miriam defenser santiago – “short of declaring Binay guilty” of charges

October 15, 2014 Leave a comment

Miriam cites SC rulings vs Binay’s ‘silence’ on allegations

Short of declaring Vice President Binay guilty of the allegations against him, Senator Miriam Santiago cites a number of Supreme Court rulings that scoff at the silence of the accused

MANILA, Philippines – It has become Senator Miriam Santiago v. Vice President Jejomar Binay.

It was an event sponsored by the Catholics for Reproductive Health, but Senator Miriam Santiago veered her topic towards the end of her speech to slam Binay’s refusal to attend the Senate probe on the alleged overpriced Makati City Hall II Parking Building.

Binay’s strategy to resort to speeches to respond to the allegations, she said, is tantamount to forum shopping.

“In the cascade of corruption cases that have fallen on the heads of the hapless Filipino people, the most spectacular are the plunder and allied charges against Vice-President Jejomar Binay,” Santiago began the section of the speech titled, “The Curious Case of the Taciturn Vice-President.”

Short of declaring Binay guilty of the allegations against him by former Makati vice mayor Ernesto Mercado, the former trial lawyer cited 6 Supreme Court rulings that scoff at the silence of the accused.

“The presumption of innocence means only that it is the prosecution which bears the burden of proof. Once the prosecution has presented evidence, then it becomes the obligation of the respondent to present his evidence. After hearing both sides, then the tribunal makes a decision based on the evidence,” Santiago said.

Vice President Binay dismissed the probe of the Senate Blue Ribbon Subcommittee as pre-judged and politically motivated while his son, Makati Mayor Erwin Jejomar Binay, challenged the jurisdiction of the subcommittee but was junked for lack of merit.

Santiago said Binay cannot and should not evade the jurisdiction of the Senate for this simple reason: “If the VP has truth to tell, what is he afraid of?”

She added: “Binay appears to be content in defending himself by delivering speeches accusing his enemies of lying. That is not sufficient. He must present his own evidence.”

Santiago explained how the ruling of the High Court in 7 cases work against Binay’s reasoning in skipping the Senate probe.

She cited the following as jurisprudence to support the Senate jurisdiction over the Makati building probe:

Dela Paz v. Senate Committee on Foreign Relations

read in full here: http://www.rappler.com/nation/72067-miriam-binay-supreme-court

Pulse Asia March 2014 presidentiables survey : don’t panic, it’s only 2014

May 1, 2014 Leave a comment

one fine day at the end of april 2014, we were greeted with headlines on print and broadcast media similar to what rappler.com had – vp jejomar binay an announced candidate for the 2016 presidential election tops all of them with a whopping 40% of the survey answers as the candidate mar2014 Pulse Rapplerthe respondents will vote if the election was held today.

that is like a just little less than 2 years till the may 2016 elections. a long way off till election time.

and that is the reason why the other presidentiables (ahem, mar roxas and alan peter cayetano) should not panic. the standings of the candidates will change dramatically as we approach may 2016. that is guaranteed – dramatic and drastic.

people’s sentiments change over time and so does the behavior of the presidentiables, not to mention the campaign programs and ads the candidates will be releasing before and during the campaign period.  more importantly, studies show that the farther from election time, the more fickle voters are. it says voters get to firm up their choices the nearer election time goes. many start firming up their choices just 1 to 2 weeks before the election. in fact for the swing votes, many firm up their choices just 1 or 2 days before election time.

these type of development can be seen in previous elections where we can see the dramatic changes in the survey standings of the presidentiables.

for posterity, we will be posting here the data tables of the this pulse asia march 2014 presidentiables survey and the other survey results for vice presidentiable and senatoriables. the charts have been picked up from rappler.com (read here : http://www.rappler.com/nation/56725-binay-runaway-winner-pulse-asia-poll)

mar2014 Presidential

we were surprised by the strong showing, on third, of senator miriam defensor santiago. her strong stance against the PDAF scam has put her on that spot.

grace poe has come out as second here mainly due to her strong showing in the senate hearings. she has come out as very intelligent and poised in these hearings.

vp jejomar binay coming out as top is no surprise. his position as VP has helped him a lot to be in that spot.

mar roxas although he has not declared he will run for president, but we all know he will run, came in very low at 5th with just 6% (versus binay’s 40%). perhaps his performance during the yolanda storm may have affected him here.

mar2014 VP

chiz escudero seem to be a perennial favorite for the vice presidential slot. maybe it is time for him to have a go at it.

mar2014 senators

we are shocked that senator tito sotto is among the top 3 specially when taking at look at where manny pacquaio is. sotto is among the top 3 while pacquaio is way below on the top 18. it is hard to reconcile how sotto a plagiarist can be on top and beat out pacquiao who is a national hero for many pinoys. makes us wonder that perhaps pacquaio is not as favored as we think or more importantly as what he thinks he is.

mar2014 senators 2

how should the candidates proceed from this?

  • take the results with a mountain of salt
  • need to monitor developments
  • candidates and planners should draw some conclusions from the survey results
  • common denominators should be pulled out
  • from these conclusions, they should draw out a research plan
  • conduct research based on these results

we think it is important for the candidates to draw learnings from thes results and draw up medium to long-term action plans.

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