a lot has been written in this blog on why gilbert teodoro will lose this election. across the time frame of the campaign period factors that will make teodoro lose the election has been identified in this blog.
this will provide the key points:
- arroyo’s kiss of death on teodoro we think is the biggest factor for teodoro’s loss. everyone knew and that included teodoro himself , his political party lakas-kampi-cmd and arroyo herself knew that. we saw arroyo’s kiss of death in action during the last senatorial election where most of the admin senatorial candidates lost and almost all the opposition candidates won. the sentiments and scenario that was operating then is still present in this election and in fact even more intense than before – based on polls, the people failed arroyo on her performance as president, trust rating have been negative and people see arroyo as most corrupt next to ferdinand marcos. romulo neri called arroyo “evil”, the people agrees with that sentiment. they all knew arroyo is a problem so much so that arroyo has distanced herself from teodoro, hardly saying anything about teodoro, did not campaign for him and did not even have a picture taken with teodoro.
- teodoro is an unknown. before his proclamation as standard bearer of the admin party, people hardly knew teodoro. he was a congressman in his hometown for some time but he had no national constituency to speak of. all he had was two years of chief of the defense portfolio which was not at all enough for him to gain national prominence or even some name identification.
- although he had spent a lot of money on his ads, at some point second highest spender, that did not help him as we think his ads were ill-conceived, was fatally flawed on the ad strategy and the execution faulty. teodoro spent most of his advertising money on his “resume tv ads” which was too basic and had no power to persuade.
- we think the teodoro campaign knew teodoro had no national standing that is why they launched those ads. that was fine but they stayed on it too long. all the ads did was create brand awareness while they should have moved to a more persuasive and meaty ads.
- teodoro’s “ego trip” tv ads, telling the voters he has “galing at talino” were not at all persuasive to the voters. people wanted to know what he will do for the country, not his resume, harvard education and being pilot included. these things simply did not ring a bell among the voters.
- the executions of his ads were also flawed as they appeared to be too elitist while most of the voters come from the poor. would the poor who comprise most of the voters be able to relate to teodoro for being a pilot? will they be able to appreciate he knows how to fly a plane? we did not think so. the teodoro campaign was thinking and doing these ads for themselves, not for the voters. we suspect the ads were feel good ads but feel good for themselves and not the voters or target audience.
- the teodoro campaign and that includes teodoro himself were perpetually in denial in this campaign from start to finish. we think they knew things were not going right in their campaign even from the very start but they did not seem to want to accept the problems and even much less did not want to do something about it. all they did was they kept telling themselves everything was doing well, nothing was wrong and nothing can go wrong even though they knew what was actually happening was the exact opposite. sadly, we think this is the exact same attitude and problem of the arroyo and her administration for themselves and specially in the way they governed the country.
- teodoro even failed in showing his “galing at talino” during the onody and pepeng floods and the maguindanao massacre. the ondoy and pepeng floods was a dream come true for any presidential candidate. teodoro was handed in a large silver platter the opportunity to perform and demonstrate to the people he had what it takes to be president. he among everyone else had the best opportunity to make something out of it – he was the admin, a cabinet secretary and the DND to which he was chief was actually in charge of disaster coordination’s. he failed in hos duties, his mandate and as a candidate. had he performed well during the floods, he would have won the election by a landslide.
- teodoro’s campaign never really took off. the campaign had failings from the very beginning and almost in every step of the way as the it progressed. we will remember teodoro’s campaign on the basis of the failings of the campaign that occurred from time to time rather than success points.
- lakas-kampi-cmd, teodoro’s political party is a failed political party. we do not think lakas-kampi-cmd was any help to teodoro. we are not even sure if the party wanted to help him at all. we think the rumor that the party lost interest on teodoro was not a rumor but the truth.
looking at teodoro’s results and what he had done during the campaign and if you were an alien looking in, you would have not guessed that teodoro belonged to the dominant political party in the country.
teodoro lost this election from day 1.
~~~~ mindscape landmark ~~~~
the 2010 election will be remembered for many things some good and some bad. there will also be losers and a winner. but one word will stand out, it can be the word for the 2010 election – Villarroyo.
it is a very creative term, two names moulded into one, giving it a precise meaning to a complex concept – that villar is arroyo’s secret candidate in the 2010 election.
it did not matter that the declared candidate of arroyo is gilbert teodoro, the idea was putting a seed of doubt in the minds of voters about who the candidate is of the evil one.
arroyo has been seen as the exclusive owner of the kiss of death for those seeking public office. she showed she had that during the last senatorial elections where almost all of the administration candidates lost in that election while almost all of the opposition senatorial candidates won senatorial seats.
the administration during that time was boasting of its good economic record. the malacanang press bureau was releasing a lot of economic data boasting it was under the arroyo administration that had good economic results.
the numbers were good but real life was not for most of the people – jobs were scarce, unemployment high and hunger were also high. since that was just a senatorial election, the people took its anger towards the administration candidates by voting those who were going against them who were mostly opposition senatorial candidates. that election was a protest vote against arroyo, a referndum on her perfromance as president.
arroyo’s kiss of death is as potent then as it is now with gilbert teodoro, the newest recipient of arroyo’s kis of death. his ratings continue to suffer in the polls with just 7% in the latest reading, getting only as high 9% on previous tallies. his ratings hardly moved from the time he entered the competition.
teodoro was largely an unknown candidate to voters having no previous elected national position and just two years of a cabinet post in the arroyo administration, the defense portfolio which by its very nature is a low key cabinet position.
he came into the election as an unknown and unmarked. arroyo’s kiss of death was the only mark that was on him and that did not help at all. the teodoro campaign was obsessed with playing it down, the two of them never photographed together and the traditional raising of hands to proclaim a candidacy not done when teodoro was proclaimed standard bearer of arroyo’s political party, lakas-kampi-cmd.
the villarroyo name may not have have the same kind of power asarroyo’s kiss of death on teodoro had, but we think it certainly played a crucial role in this election. we think it had the power of concretizing the idea of the negative in just ten letters.
developments in the campaign also helped give the term villarroyo some potent life. at the time this was coined and released into the public’s mind, the headlines talked about the disintegration of the administration party, lakas-kampi-cmd, with many of its members and even its key officers abandoning the party to join the LP and the NP.
there were also reports that mike arroyo, gloria’s beloved partner was in talks with manny villar and had dropped support on teodoro. teodoro’s own party helped to put very dry wood into the smouldering fire with it’s members, some key officers and even those working for the teodoro and manzano campaigns complaining about lack of funds to no support coming from lakas-kampi-cmd to their campaign efforts.
they did not have to tell us that as we witnessed that by ourselves. during that time, we hardly saw any tv ads for teodoro and manzano. (in fact todate, manzano has had no tv ad for himself or with him with his presidential candidate).
taking all of it together, it forms into a composite of many different things that actually fit and made sense. we saw that villar was continuing to put on air heavy advertising at that time and that true to critics, he really never went against arroyo as much for example mar roxas or even noynoy aquino.
our simple minds, picking up simple things did form a great, sensible and powerful word – villarroyo.
if you think about it – the whole story seems like a complex plot from a political drama movie. it looked like a script was written for it and got unfolded right in front of our eyes.
or is it destiny speaking here? there is no way any human could have conspired to make the last two letters of villar as the first two letters of arroyo’s last name.
villarroyo – a perfect fit of two names, the most powerful word in the 2010 election. it will be the one word that was able to bring down billions of pesos in advertising and marketing expense and a presidential candidate who almost made it.
the good and the bad have affected manny villar’s run for the presidency.
the good, his advertising and marketing campaigns that he started ahead of everyone else, way before the official campaign period have pushed him from nowhere to catch up and tie noynoy aquino at the polls who entered the campaign as the dominant run away front runner in this election.
villar’s rise to within a shot of winning the presidency was a nurtured one, built around savvy ads, well-planned and well-thought out strategies behind billions of campaign funds.
until the bad hit his campaign and quickly pulled his ratings to a spiralling downward trend to now tied at 2nd or 3rd behind erap estrada, the convicted criminal who is again running for president.
unfortunately, the bad was his own doing. this bad is “backlash”, things that you do intended to hurt your opponent but recoils back and returns to you and hurts you instead. the villar campaign launched a string of these moves which unfortunately were all done towards the last part of the campaign where there might not be enough time to recover from their mistakes.
this is founded on what we think is a very unfortunate strategic choice that the campaign has chosen on how to handle negative developments to the villar campaign.
the first indication of this unfortunate strategic choice was on the C-5 corruption scandal. villar chose the strategy of not confronting the issue at the stage where it began. villar chose not to attend the senate hearings and instead on his own and separate from the senate hearings went on a media campaign answering questions on the controversy that were lodged at him at the senate floor in other venues and press briefings outside of the senate floor.
they must have thought that what is more important is public perception in general over what is happening at the senate floor. villar is running for president, answering the questions raised at the senate are best re-shaped and handled as the messages go out to the public.
there are two problems with that strategy. first, not tackling the issue at the senate itself will mean allowing it to continue to progress at the senate floor and reach it’s conclusion on it’s own unhampered. second, and this is the fatal one – while they are doing their counter attacks and defence at the public opinion stage, it does not necessarily mean they are being erased in the minds of the public. they may be able to answer all the points raised in the senate but all of these are deposited in the consciousness of the public as data points. they can be deposited in their minds as neutral points as they are able to answer them but they are nevertheless there and latent.
what came next was the Villarroyo charge that mar roxas first said in a press conference. the C-5 corruption scandal plus Villarroyo we think was the beginning of the end of the villar presidential bid.
villarroyo is more than a play in names, it is we think one of the most powerful words used in the 2010 election. the word crystallized in the minds of the voters their greatest fear and greatest dislike not only in this election but in the country in general – arroyo. (read here: Villarroyo – the most powerful word of the 2010 election)
at the start, this election has been called an election of “good vs. evil”. we think the villar campaign forgot that as it is really an election of “good vs evil” until now.
the name “arroyo” has become to mean to the people everything that is wrong, bad, immoral and not right about the country and where it is going. romulo neri, one of arroyo’s eco guru was right when he said “arroyo is evil”.
one of the most enduring definition of “evil” is corruption. a large percentage of the people think arroyo is corrupt or has been involved in corruption. surveys also say arroyo as seen by the people is one of the most corrupt president of the country, next to ferdinand marcos.
when mar roxas introduced villarroyo to the public mind, something simply clicked in the minds of voters – villar is just like arroyo, evil itself.
the handling and approach taken by villar of the C-5 corruption scandal reminded us villar may not only be the candidate that arroyo supports but he can be as corrupt as arroyo is. the charge on villar on the C-5 controversy was that he used his position and power for personal gain, something the people have always suspected of doing all the time.
more than that, villar was not facing the issue at the senate. he did everything and anything to find an excuse not to face his accusers at the senate.
that is also an arroyo tactic. she did that during the NBN-ZTE scandal where she prevented neri from testifying at the senate on the matter by hiding under the skirt of immunity from testifying. more than that event, arroyo had used the numbers she owned in congress to prevent the congressional hearings on the impeachment cases lodged on hr for some years.
with the villarroyo name solid in the minds of voters, villar’s ratings started to decline.
unfortunately, the villar campaign seemed to have taken another blunder in their strategic choices from that point on. the campaign decided to get into a black propaganda binge against its opponents and their prime target was noynoy aquino who is the front runner in this election.
noynoy aquino as the target of their black propaganda is a sensible choice. he is the front runner and it makes sense to do so. we do not completely discredit the value of black propaganda in elections because it has some use and value but it is totally wrong to do black propaganda that is not founded on the truth and one that is traceable back to the originator of the black propaganda.
the double psyche reports which were quickly proven as false and fabricated are prime examples of black propaganda gone bad and giving a backlash to the originator.
both were traced to members of the nationalista party as originators. the two sources of the first bogus psyche report according to abs-cbn were from members of the nationalista party and the second most recent one is guido delgado, former National Power Corporation president and villar supporter.
why in the world delgado called a press conference on a psyche he was not sure was real is something we cannot comprehend. delgado called the press conference to release it to the media and asked them to verify its authenticity. it does not take rocket science to figure out that if his psyche report was proven to be bogus, it will for sure backfire on the villar campaign, not to mention blotch his name as the idiot who released the bogus psyche report.
we assume that being a supporter, he intends to help manny villar get elected. but because of what he did, he actually hurt the villar campaign rather than help it. he did not hurt noynoy aquino in any way, in fact aquino comes out here as victim of an injustice but he did solidify the villar campaign’s image as the doer of evil.
the bogus psyche reports, two of them, both traceable to manny villar’s political party goes back to rest on trust or in this case the withdrawal of trust on a candidate. the C-5 corruption controversy may have not been proven as true in the minds of voters, but it did put a question mark of trust in the minds of voters.
the addition of villarroyo to that for sure put in a bigger question mark of trust if not an outright suspicion of corruption on villar in the minds of voters. trust is something the filipino people have completely removed from arroyo, the country’s president. surveys show us that arroyo’s trust ratings have always been on the negative from quarter to quarter since the poll have been started. next to corruption and performance rating, trust is one of the most major negatives of arroyo.
with the bogus psyche reports traceable to villar (one idiot even came out in the open), trust was also removed by the people. trust was what arroyo lost in the hello garci scandal. at the start of the scandal, she kept denying all of it. but when things got pretty intense and the outcry just ready to explode, she eventually admitted she did have the “hello, garci” talk. that alone got all of us to remove trust on arroyo. it did not matter that arroyo apologized on national tv for her hello garci sin, trust once removed is gone forever.
and that is probably one of the lessons that villar will learn from this whole episode. when the people removed its trust on him, everything and anything that he did afterwards the people will always be suspicious of. it does not help that he not only did things that made us question trusting villar, he did things that told us not to trust him. having bogus psyche reports told us that in a most eloquent manner.
at some point, most specially in the last few weeks of the campaign, the villar campaign we think has lessened to a large degree if not completely stopped generating goodwill among the voters. instead of goodwill, the villar campaign with it’s efforts at black propaganda generated mistrust and suspicion both from their own doing and as a result of the backlash of what they have been doing.
the juan ponce enrile and erap estrada expose on the VLL-PSE scandal is one example of how backlash has hurt the villar campaign.
estrada embarked on the expose at this late stage of the campaign as they probably agreed with our assessment that of all the presidentiables, villar’s supporters are the most susceptible to being pirated.
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enrile on the other hand did it as a backlash from their previous fights in the senate on the C-5 corruption scandal. together with jamby madrigal, enrile was one of the key figures in the C-5 probe in the senate. we suppose enrile just could not let it go that villar got away with it at the senate. he just felt he needed to get to villar one last time and this time it will also help estrada, his party mate.
the fact is all the negative campaign thrown at noynoy aquino has not worked at all and there is a long list of these things from almost all sorts of topics and angles. it is a laundry list from the personal to public, from the intimate, the mundane up to the serious. but with all of that, none has actually stuck nor has it hurt aquino.
this should have been realized by the villar campaign a long time ago. aside from not learning this lesson, the villar campaign, and perhaps this is the biggest blunder of them all, has forgotten that what got manny villar to rise to tieing aquino at front runner status in the polls was positive campaigning, not negative campaigning.
manny villar rose to tie aquino in the polls behind a large dose of good advertising, good strategies and good events and all of them were positive. all these efforts put villar in a good light and all of them ignored and did not even mention his opponents. changing that strategy to what it is now, close to the ending of the campaign, to negative campaigning and black propaganda is hurting the chances of manny villar to win the presidency.
in a “good vs evil” election, villar unfortunately moved to the side of evil from his previous side of good.
we were ready to have a heart attack of our own as we we were watching this news clip of the “press conference” of manny villar’s mom on national tv. while the announcer did not say so, we were waiting in horror a scene where mom manny villar will have a cardiac arrest right on tv. we saw the tears, heard her voice breaking in between sobs and we saw the pain as she talked about the problems of her son in his political run to be president. it was very close to watching a horror movie where death was certain.
why on earth did manny villar do this to her mom?
we had sympathy for mom manny villar but we did not feel any sympathy at all for manny villar the presidentiable. we only felt loathing for bringing his mom to this kind of pain and humiliation,
lolas are beautiful people. mom manny villar is a very beautiful lola. in her face is the beauty of old age and wisdom. from her, we were expecting joy and countless words of wisdom. but that was not what we saw on national tv.
what we saw on tv was her children, the sisters of manny villar and most probably manny villar himself making their mom do these awful things for political gain. we do not think it was something mom manny villar wanted to do. she looked a lot smarter than that. we think it was her children who made her do it.
one of manny villar’s sister even defended the action by saying noynoy aquino had also used his mom in his political campaign as if it could be compared. noynoy’s mom and dad were the first politicians before noynoy, not only that both are national heroes, one martyred, the other bringing back glory and pride to the country. noynoy had no choice about that. they would be brought into the picture whether he liked it or not. that is not at all the case with mom manny villar. there is no comparison between the two.
we think at the very least, what they had mom manny villar do was in very bad taste. it did not build any goodwill for manny villar at all. the villar sisters and manny seem to relish torturing and humiliating their mom just to win this election.
we thought it was an interesting idea that the gordon-fernando presidential team called themselves “the transformers” at the start of the campaign. it was a name that many, specially the young know about coming behind the just released hollywood sequel hit movie with the same name.
gordon, together with his running mate fernando kept talking about the idea of the pair of them being transformational candidates and a pair that was blessed with action and political will.
or so we thought that was what they meant.
with recent developments and actions of gordon, we now think it is very possible gordon was not just referring to the hollywood movie animation characters, it’s very possible he was referring to himself as coming from outer space, just like the transformers.
gordon seems to live in in his own world, created exclusively by him, populated exclusively by him.
he has taken the path of don quixote, going against the windmills of media, front runner villar, survey firms and tv stations.
we are in search of answer on why gordon seem to be on a perpetual loop of spending time and energy on such small minded issues when the biggest issue facing his political career is still before him, right in his eyes – he is losing the presidential election.
gordon, to our huge disappointment, is getting no more than 2% in the polls and it’s just a few weeks to go until election time. we are disappointed as we like godron very much. we thought he has the guts and the energy to the right things for the country. we were also expecting his ratings will surge to a good double digit number, pulling away from teodoro who is in fourth and becoming the dark horse in this election, his poll ratings simply puts him in the dark, winning over the likes of villanueva, madrigal, perlas and de los reyes.
we even scaled back that expectation. from being a dark horse to win the election, we said he will at the end get more votes than teodoro. but even that hugely scaled down expectation will not happen on earth. we don’t know if outer space holds elections, so we can’t comment on it.
where is richard gordon? we don’t know either. he seems to be out there somewhere creating, actually forcing upon us issues that are non-issues but forcing us and the media to make them issues.
he may have a point on ad spending, suing SWS and Pulse Asia and charging villar offered him a bribe to withdraw from the campaign even though it did not make sense that villar will make an offer to him when his ratings are way down, but do these things matter to others, like the voters?
rather than waste his time and brain cells on these small mind issues, he should instead spend them on issues that will get him elected or even on the not so small matter of getting funds for his campaign, something he obviously do not have a lot of.
we think he has been doing these earth outwardly things to get media attention. he probably figures the way to get out of 2% in the polls is to get media exposure. he knows media exposure is his problem. so he drums up this tiny issues to get media to interview him.
it’s a fine objective but he has forgotten to look at what he is being transformed into by his action. these are issues with no legs. these will get him one day, two days at the most in media coverage. more importantly, he will be building a brand image, but it will be one that is not suitable for a president. bottom line – it will not get him elected. it will be sending the wrong message, not like saying “ET, phone home.”
what he is doing is reminding people he is a marginalized candidate out there in space desperately trying to crash unto earth’s atmosphere and hopefully landing in the philippine’s presidential election.
our favorite of gordon is this abs-cbn tv partol world video where the topic gordon wanted to whine about was poor or lack of media coverage of hiss events. he was at one of the domestic airports to go to a public meeting and there was only one media person covering the event. they stopped walking for awhile and the lady reporter started to interview him.
gordon launched on the topic of lack of media support for candidates like him but at the middle of his statement, the public address system at the airport gave out a series of announcements that was loud that it muffled gordon and he could barely be heard. gordon was visibly distracted by it. he rolls his eyes, shakes his head and CURSES the PA system announcement right in front of the tv camera.
tv patrol world included it in their report but placed the beeping sound when he cursed.
true enough, gordon is a transformer, one from being human to one from outer space. it’s nice to have your own world, but that will not get him elected president on earth, at the philippines. “gordon, phone home?”
as expected, new words and meanings have been introduced into our consciousness from this election. unfortunately, not all new words have the same impact as the others.
mar roxas’ “Villarroyo” had the most punch. that word actually stayed in our minds and is now hurting villar’s bid for the presidency. the word that went first is “C-5”, we think that has become a ghost that haunts in villar’s campaign.
we had written previously that the word C-5 may have given villar an exit door at the senate hearings with his success of non-appearance at the senate hearings. the issue may have been forgotten at the senate but the people did not forget it.
voters seem to know that once a politician avoids discussion, when one gets it out of the table on a technicality as villar did at the senate, there must be something wrong with it. they even think it must be true.
we have had a lot of examples in our political history on this matter.
the most popular is the little brown envelope that estrada successfully prevented from being opened during his trial at the senate. the brown envelope was supposed to contain documents that would or would not prove that he is jose velarde. estrada may have been successful in preventing the opening of the brown envelope but he failed in keeping his office at malacanang. that incident sparked an outrage among the people and through millions of SMS text messages sent through cellphones, the people converged at EDSA once again to oust estrada, EDSA DOS.
gloria macapagal arroyo have had numerous lessons learned on the same thing. the mother of all hide the truth was the “hello garci” controversy. arroyo was the denial queen of the century when that first came out. with ever increasing pressure and a clamor for truth, arroyo finally gave in and admitted her mistake in national tv and gave her “i am sorry” speech.
that moment was the beginning of all the troubles that arroyo suffered throughout her presidency. survey after survey since that time, her performance ratings kept falling including her “trust” ratings.
unfortunately for the country and for arroyo, that was not the first time the truth was shielded through a technicality. arroyo is the poster woman for hiding the truth as others followed. to mention just a few – the zte-nbn corruption controversy where she successfully prevented neri from testifying in the senate hearings; the almost yearly attempt to get congress to impeach arroyo, each one thwarted by the technicality of superior numbers in congress.
when roxas coined the word “villarroyo” in a press conference, aquino’s poll ratings were softening if not on an obvious declining trend. the word stuck, people remembered and while aquino’s ratings were not increasing, villar’s rating started to go down.
to get back at aquino, senator alan peter cayetano, a villar defender (he was at front center defending villar at the senate on the C-5 controversy) coined the word TOPAK for aquino. i remember the word but i don’t remember the meaning. i had to do an internet search to know what it meant –Trapos O Pportunists And Kamag-Anak Inc.
the word did not stick on aquino. they even had a full press conference announcing the new word. but it didn’t bite and nobody remembered. we know the intent – it attempts to throw all the bad things into a word – trapo, a supposed deragotory word for politicians to mean traditional politics; opportunist to mean aquino joined the presidential race only because cory died; and kamag-anak inc to mean cory’s administration was populated by relatives who were corrupt.
all those negatives plus the meaning of the word “topak” which is the slang to mean crazy. this is a reference to the psych report that was released by 2 NP members, cayetano and villar’s political party that was proven to be bogus and fake that they gave to abs-cbn.
why did the word “topak” not stick and fell down to forgettable?
applying advertising principles – 4-in-1 words are 3 words too many. too many meanings, too many words make for a boring word. it also suffers from being forced fit. it is a word that someone forced 4 meanings into one word. the letters and meanings don’t even exactly match. it is was just too complicated to understand, thus it became forgettable.
the word “villarroyo” is easy to understand, it’s meaning easy to understand, it is creative and we must say poetic.
the NP has not said the word, but villar and the NP is trying to coin the word “aquinorroyo”. they are now saying contrary to the villarroyo allegations, it is aquino who has ties with arroyo.
the first time they bounced that off, they enumerated the number of relatives aquino has working for the arroyo administration. that didn’t stick. probably was too superficial a connection and at much lesser degree than the villarroyo charge.
now, as a reaction to recent developments, villar is saying the recent defection of joey salceda, the albay governor and known eco whiz kid economic adviser of arroyo, to LP is proof of aquinorroyo.
we don’t think that will click either. villar’s NP has been joined by many more prominent officers and members of lakas-kampi than the LP.
there are great lessons to be learned here. one of which answers the question, “What is in a word?”
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these are very distressing numbers not only for president arroyo but also for gilbert teodoro, the standard bearer of arroyo’s political party lakas-kampi-cmd.
in the past weeks, the talk of arroyo abandoning teodoro in favor of manny villar or villarroyo is material for headlines and the front pages of newspapers and tv newscasts. the other headline and front page content is the disintegration of lakas-kampi-cmd with key officers abandoning the party, candidates complaining and members moving out of the party to join the NP or the LP.
to fix the first one, arroyo sent out to the press her word ordering her troops, her party mates to support teodoro, not only to vote for him but to campaign for him. this was the first time after a very long time that arroyo ever spoke of teodoro in this manner. arroyo has never come out actually stating her support for teodoro. even during the proclamation of teodoro as the standard bearer of lakas-kampi, arroyo did not raise the hands of teodoro as is the tradition in philippine politics. she did not even give a speech during the event.
that was the last time we saw arroyo and teodoro in the same room. she even resigned as party chair and gave it to teodoro. all these were meant to distance herself from teodoro acting on the realization that arroyo’s endorsement is a kiss of death on teodoro’s chances of winning the election.
for some reason, arroyo and lakas-kampi broke away from that strategy when arroyo gave marching orders for her party mates to campaign for teodoro. that had the effect of reminding people that arroyo supports teodoro in this campaign.
with these performance ratings of arroyo hitting a new historical low, this outing of arroyo in support of teodoro is a very grave and fatal tactical error. teodoro was just whole heatedly endorsed by the most unpopular national leader of the country. her words, because of her unpopularity will not be good for teodoro, it will harm him even more.
teodoro is already being pushed down in the polls because of the association of teodoro with arroyo. arroyo coming out more directly about it id like pouring alcohol over a open wound.
with arroyo as party mate, teodoro does not need opponents in this election. in fact we think had arroyo endorsed or expressed her support for tedoro’s rivals, she would have a better chance of helping teodoro get elected as president in may 2010.