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manny villar : poverty can be eliminated

May 6, 2010 2 comments

MANUEL B. VILLAR: It’s not impossible to end poverty

By Michael Lim Ubac, Nikko Dizon
Philippine Daily Inquirer
First Posted 05:32:00 05/06/2010

(Editor’s Note: The presidential profiles will be running in no particular order but as the stories come in from our reporters in the field.)

(Seventh of a series)

MANILA, Philippines—From selling seafood in Divisoria to leading the two chambers of the Philippine Congress, the boy from Moriones in Tondo, Manila, now wants to reside in Malacañang.

“Is it difficult to think that a poor fellow can also become President of the Philippines?” Nacionalista Party standard-bearer Sen. Manuel Villar asks rhetorically during his campaign rallies all over the country.

The real estate magnate and lone billionaire in the presidential derby shuns long introductions and quickly reminds the crowds about his humble beginnings in Tondo—once home to the Smokey Mountain dump, which in the 1980s became the symbol of crippling poverty in the country.

Critics, however, question his rags-to-riches story to the point of digging up his family income in the 1960s, which they say was of middle-class standards at the time. They sneer even at his campaign jingle: Did he really swim in a “sea of garbage” as a kid? Was Manila that filthy back then?

More recently, he denied wrongdoing and dismissed as mere politicking allegations that he pressured stock market officials in 2007 to bend trading rules and let him rake in earnings that now form part of his campaign kitty.

Brown ‘taipan’

Still, this “brown taipan” has attracted the biggest crowds in the presidential race—thanks largely to the “concert” troupe he brings along when touring major cities. Attendance in a Davao City rally last month, for instance, was pegged at 120,000, despite heavy rains, according to police estimates.

In his public addresses, Villar seems to stress that, for all his affluence, he should not be counted among the country’s Old Rich oligarchs. In fact, he considers their perennial lock on the country’s economic and political power as a hurdle to his antipoverty vision. (Insiders in the Villar camp say he has fully calculated the risks of making such statements.)

Read more…

manny villar’s “moriones street” epic tv ad

June 17, 2009 Leave a comment

this is next here in 2010 Presidentiables.

manny villar’s “house in tondo” tv ad

June 17, 2009 2 comments

this is next in 2010 Presidentiables.

memo to villar ad people : mga kids, attention to details lang please. strike 2 na kayo!

February 8, 2009 Leave a comment

ok, ok so we are belaboring the point here in 2010 Presidentiables – we are once again talking about the villar “itik” tv spot.

we are doing this as we are of the point of view that it is important for ad people to remember that when it comes to political ads, they need to be perfect. this is a political ad, errors are more magnified than for consumer brands. political opponents of the candidate you are advertising can make a big deal of your errors. the electorate themselves can make a big deal of your errors. more importantly, there is no round 2 for political ads because there is only one election date. a mistake made now is a mistake made forever.

so, it’s a good thing that villar’s ad people revised the ending of the itik tv spot, but it’s not a good thing that when they revised it, they did not do a 100% fix on it. tsk, tsk.

here’s why:

  • they did not re-shoot the ad, they did CG work (computer graphics) in getting the dirt on villar’s shirt. the ideal would have been to re-shoot the ending. CG could have fine but they should have made sure it delivered.
  • the shape of the dirt on the shirt at end the tv spot is inconsistent with the one at the middle of the tv spot. in the shot at the middle of the ad, it was more like a trail of mud caused by 3 fingers, not like the blob that appears at the end shot.
  • the color is also inconsistent. the shot at the middle of the ad was light, the color at the end was dark. they over-applied at the end of the ad. in other words, the actual dirt that villar wiped on his shirt was not as much as they had placed on CG at the end of the ad.
  • placement is off – in the middle of the ad, it was more on the right side of the shirt which is consistent with villar wiping his right hand on his shirt which will naturally land more on the right side of the shirt. the dirt at the end was placed more on the center of the shirt.
  • the dirt at the end “jumped” or “moved” as the scene played out. this meant the CG artist became lazy and did not painstakingly make sure it is consistent from frame to frame.

the above are easier to see on tv. it also points out that reshooting the scenes (they need to re-shoot the middle wiping on shirt and end shot but this time use the same shirt in both scenes) would have been the smarter thing to do. the problems, above, are the things you can expect to happen when you do a CG work of this sort, specially if you don’t hire a good CG artist.

mga kids, ayan na naman – palpak sa attention to details! strike 2 na kayo mga kids!

manny villar’s “itik” ad changed to show villar indeed has a dirty hand and a dirty shirt! 2010 Presidentiables claim victory for continuity?

February 5, 2009 7 comments

a few days ago, a friend of 2010 Presidentiables sent us text messages that asked me if i have seen the manny villar ad on tv. i said no, i have not. we were told the ending has been changed to show villar’s shirt at the end is now dirty, unlike the ad posted here in 2010 presidentiables.

we posted a youtube link here of the itik ad on january 26, 2009 with the comment that the ad had a continuity error – the ad made a big deal of villar at the middle of the ad holding an itik, then wiping his dirty hand on his shirt only to show the same shirt at the end of the ad miraculously clean. the director of the ad and editor committed a grave continuity error, something very basic in film production/editing and a mortal sin.

go to the 2010 presidentiables post (title: “manny villar’s “itik” tv spot: dirty hand or clean hand?” click here:  https://2010presidentiables.wordpress.com/2009/01/26/manny-villars-itik-tv-spot/) to read the post and view the ad. the ad we refer to in that post has now been removed. click the youtube play button and you will get an error message: “This video has been removed by the user”. we suppose villar’s staff had removed the ad from youtube.

today, we saw the villar ad on tv and yes, this is a different ad from what we had posted here last january 26. this new ad now show villar’s shirt at the end of the ad now dirty!

look closely at the end-shot and you will see that the dirt on the shirt was applied optically, in other words the dirt on the shirt is computer graphics. that means they indeed shot that end-shot with villar wearing a clean shirt and instead of re-shooting the scene (costly and a pain in the you know what), they had a computer graphics artist apply dirt on the shirt. you can tell the dirt is computer graphics as the dirt “jumped” and changed shape at the middle of the shot when villar moved. not a very good computer graphics rendition of the dirt. 

we did searches on youtube to look for the two versions of the tv spot. and here is what we got:

we think this version is the same “itik” ad without the dirty shirt at the end that we posted here. the leader in the ad shows a title and a date : “ITIK 30s 01.14.09”. that must be the date they finished production of the ad and we remember the same date. this was posted in youtube by roicee on january 25, 2009. this is not exactly the same link we posted here in 2010 presidentiables but we are certain it is the same ad.

view the ad and look at the clean shirt at the end of the ad:

this is the “new” version and the one we now see on tv with a revised shirt shot at the end showing it is now dirty. this version was posted at youtube on february 4, 2009. we think this was posted by someone from villar’s staff as this is a clean copy and includes the leader in the ad.

we also now know who committed the continuity error – henry frejas who directed the ad and claude garde, editor of the ad.

it’s good to know that the ad people working for villar are good professionals for correcting the continuity error. next time, please lang  mga kids – attention to details! and please lang mga kids – next time, do a comprehensive and exhaustive pre-production meeting.

memo to manny villar : clean up the dirty hand

January 28, 2009 1 comment

to manny villar:

there are two key points you need to attend to:

  1. don’t lose your focus on the agreed advertising strategy and plan – the OFW ads were good and consistently followed a defined strategy, they were single-minded. this “itik” ad may be the start of getting lost on the defined advertising strategy. while “entrepreneurship values” are good, adding these messages to the ad campaign waters down the agreed strategy and may bring the ad campaign down to a slippery slope of confusion and inconsistency. do not lose focus.
  2. clean up the dirty hand, clean hand question on the itik ad –   (refer to comments in this post, click here:  https://2010presidentiables.wordpress.com/2009/01/26/manny-villars-itik-tv-spot/#comments). you aired a commercial that is seen by millions and it has a continuity error in it. that means you are exposing yourselves to criticism. the thinking is that we should only air “perfect ads” for our brands. we always want the audience to see our brands in the best light possible. of course it’s possible that it is only here in this blog that the continuity error was noticed, but your opponents may read this blog and they can decide to make an issue of it. it can be raised as an issue of sincerity and honesty.

we hope this helps.

yours truly,

2010 presidentiables.

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