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Posts Tagged ‘philippine advertising’

noynoy aquino calls supporters to go out and vote!

May 8, 2010 1 comment

manny villar’s kurot sa puso “panata” tv ad

April 19, 2010 Leave a comment

Nicanor Perlas for President TV Ad

April 17, 2010 2 comments

If only there will be someone who can help us really inform people that A NEW PHILIPPINES IS POSSIBLE then more will know why we are voting and campaigning for Nick Perlas. Here is a video that could be the TV AD OF NICK PERLAS FOR PRESIDENT.

CLICK THIS LINK TO VIEW THE TV AD.

If you want to MAKE THIS TV AD POSSIBLE CONTACT US AT 09088-PERLAS (737527)

manny villar and loren legarda airs negative ad – attack tv ad against noynoy aquino

April 13, 2010 10 comments

this was aired in tonight’s prime time newscast at abs-cbn — a negative, tv attack ad versus noynoy aquino.

the execution is a talking head of manny villar and loren legarda with supers that state the attack on aquino. we saw the tv ad only once and the the ad attacks aquino on no/lack of experience and no/lack of achievement. aquino is not mentioned by name but these attack points have been floated around against aquino in the past.

we think the negative ad was aired as a tactical move to arrest the decline in villar’s poll ratings. latest pulse asia, SWS and manila standard polls is showing  aquino widening his lead over villar as villar’s ratings started to deteriorate from the previous polling period.

we will post the ad here once this is made available.

truth from villar’s ad agency on “scroll”, the plagiarized tv ad from an argentina tv ad

April 7, 2010 1 comment

Ad agency defends Villar ‘Scroll’ ad


abs-cbnNEWS.com | 04/07/2010 10:55 AM

MANILA, Philippines – The ad agency of Nacionalista Party standard-bearer Sen. Manny Villar on Wednesday defended its “Scroll” TV ad, which has been widely compared to the “Truth (Upside Down)” political ad of Argentinian candidate Lopez Murphy in 2006. 

In a statement, TBWA\Philippines admitted that it adapted the Villar ad from the Argentinian politician’s ad. The agency said it belongs to a worldwide network of ad agencies and that many of its ideas for ads have been adapted in several countries. Among its ideas are ads for adidas, Pedigree, Absolut, Apple and Nivea.

“The fact is, many ideas of the local agency have been adapted in many countries in our network, the most recent of which is the work it had done for Absolut vodka. That’s how powerful ideas become even more powerful,” the agency said.

It added: “While the ad format was adapted from The Truth ad by TBWA\Argentina, the message is genuinely Manny Villar’s. And it hopes to inspire a country deeply steeped in hopelessness, negativity and cynicism.”

The agency said that while the local adaptation of the Murphy ad has generated positive feedback, other sectors have used the ad to attack the Villar campaign.

“From the outset, the adapted format was made known to our Client. The agency did not conceal the truth. That’s the truth. And nothing but the truth,” it said.

source: http://www.abs-cbnnews.com/nation/04/07/10/ad-agency-defends-villar-scroll-ad

 

there are few truths that came out from the above.

 

that is it. there are other things but not all of the truth came out.

  • we do not know if it was plagiarized or not. the ad agency did not confirm that they paid royalties or that they secured the permission of the argentina client to use the ad here in the philippines.
  • it’s not enough that the ad is within the network, they need to ask for and be given permission to use the ad in the country. it is not for  the ad agency to give permission for its use, it’s the client’s. in this case it is the presidential candidate in argentina.

 

on other matters:

  • the ad agency mentioned they have  ads they developed in the country has been used in other countries.  that is true BUT these are the same client in different countries.  for example, absolut argentina and TBWA argentina (or any other country) can use an ad developed by TBWA philippines for absulot philippines. it does not happen that another client of TBWA argentina, let us say adidas argentina will use an ad developed by TBWA philippines for absolut philippines.  ad agencies who will allow things like these will be fired by the clients.   

until the next villar tv ad, then.

aside from first name, does manny villar and manny pangilinan have something in common? – the sin of plagiarism?

April 7, 2010 Leave a comment

the post we have on this blog on the possibility of the manny villar campaign plagiarizing the tv ad of an award winning argentina tv ad is getting a lot of  read. (click to read here: did the manny villar campaign plagiarize a Cannes Lions award winning argentina tv ad?)

it’s quite a coincidence that our other blog, WAWAM! after hours (click to view here: http://wawam.wordpress.com/) a very similar topic is also getting a lot of read.

there are two common denominators: (1) it involves two people with the same nickname, “manny” – manny villar in this blog and manny pangilinan in the other blog.; and (2) it involves plagiarism.

many pangilinan in the other blog delivered at the the ateneo de manila university during it’s graduation commencement exercise for 2010 graduates a speech that was found out to have major parts of it plagiarized from other graduation speeches delivered by barack obama, oprah winfrey, conan o’brian and j. k. rowling.

manny, as in manny pangilinan, was outed at a facebook account for ateneans (Overheard At The Ateneo) where side by side comparison was made that showed what parts were plagiarized. in many instances the plagiarism was severe with the exact words copied.

pangilinan has offered to resign from his post at the ateneo because of the incident. but fr. nebres, president of the ateneo wants to think about it first.

is this a coincidence or what? manny and manny on the same plagiarism sin.

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click to read :  transcript of manny pangilinan’s speech at ateneo graduation rites and the plagiarized parts and links to original speeches

click to read all posts on the topic here: http://wawam.wordpress.com/category/manny-pangilinan/

did the manny villar campaign plagiarize a Cannes Lions award winning argentina tv ad?

April 7, 2010 30 comments

the above villar tv ad is a plagiarized version of the argentina tv ad, below. it copies the main creative handle. 

the ad from aregentina is from SAVAGLIO/TBWA aregentina and the local ad agency of villar is reported to be Santiago/Puno/Mangada/TBWA. it’s possible the local ad agency paid royalties to the argentina ad agency or permission was given for use in the philippines.

ad agencies belonging to the same netwrok do share their work with each other through corporate reels and that could have been how the local agency new about the argentina tv ad. there are other ways to know about this ad – the argentina tv ad is an award winning tv ad and that also gives it a lot of exposure among the international ad agencies. being award winning also gives it a lot of exposure to the public like the internet or youtube.

sharing the ad with other agencies in the same network does not necessarily result to it being used in other countries. advertising ideas and concepts are owned by the clients, not the ad agencies. clients pay the ad agencies to write and produce advertising for them, the output is always owned by the client.

if an ad agency network like TBWA philippines would want to use an idea coming from another branch like TBWA Argentina,  the philippine ad agency through the aregentina agency will need to ask the permission of the argentina client.

however, it is very unusual that a client who owns the original advertising will agree to allow another client of the agency network to use the work done for them.

it is also very unusual that the creatives of the local ad agency like TBWA philippines will want to use the creative idea from another ad agency. the  very core of being a creative in the creative department of an ad agency is that you are creative. being creative means being original. there is a lot of pride in their work and abilities.

this whole thing is confusing to us. TBWA philippines, if it is the ad agency of villar, has a reputation of being one of the most creative in the philippine ad industry. we are puzzled why they needed to copy from another even if it belongs to the same ad agency network.  

information from youtube:

This excellent political advertisement, it won the silver lion in the Cannes Lions Contest 2006.

Category: Public Awareness Messages
Title: TRUTH
Advertiser: RECREAR
Product or Service: POLITICAL MESSAGE
Entrant Company, City: SAVAGLIO\TBWA, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: SAVAGLIO\TBWA, Buenos Aires
Country: ARG This excellent political advertisement, it won the silver lion in the Cannes Lions Contest 2006.

Category: Public Awareness Messages
Title: TRUTH
Advertiser: RECREAR
Product or Service: POLITICAL MESSAGE
Entrant Company, City: SAVAGLIO\TBWA, Buenos Aires
Country: ARGENTINA
Advertising Agency, City: SAVAGLIO\TBWA, Buenos Aires
Country: ARGENTINA
Creative Director: Ernesto Savaglio
Copywriter: Ernesto Savaglio – Alexis Alvarez
Art Director: Pablo Carrera
Agency Producer: Eduardo Suárez
Production Company, City: AWARDS CINE, Buenos Aires
Country: ARGENTINA
Director: Jojó/Bosco
Producer: Fernando Rambo Damiano
Editor: Awards Cine
Music: Fernando Sorín
Account Supervisor: Ricardo Martino/Diego Campos Galante

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