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how a small Yellow Army helped aquino gain a landslide win

May 15, 2010 1 comment


there is a popular bulletin board for pinoys in the internet with a lot members very much involved in the may 2010 elections. in that bulletin board is a small Yellow Army who mounted efforts to help noynoy aquino win this election. they were a very small group, no more than 20 members compared to their “opponents” in that bulletin board who supported other presidentiables.

the bulletin board had very active and very noisy supporters of gilbert teodoro, manny villar and richard gordon. easily, the small band of yellow army was outnumbered at least 4 to 1. with each presidentiable opponent having at least 50 to 60 members, multiply that by 4 presidentiables  and we have 200 to 240 individual posters outnumbering the no more than 20 members of the yellow army.

we have started in this blog a chronicle of the exploits of that small yellow army and how they were able to stand their ground and in the end win in their efforts.

here is one juicy part —  with just a few days before election day, the small group of individuals decided to organize themselves. more on this later.

click to read more: is down. is it out for good?

November 4, 2009 4 comments

pex is is a bulletin board we sometimes go to post but mostly read. it has been out, the website has been down for a few days now, a very unusual situation. googling it does not help – no information on why it is down and when it will be back up.

we wonder what happened to it? and is it not just down, is it out for good?

we offer this blog as an alternative to those who frequent PEX.

viewer reactions to noynoy aquino’s new tv ad “hindi ka nag-iisa” – goose bumps moment

November 4, 2009 5 comments

at facebook, wawam had sent a message to members of various groups to give their reactions and comments to nonoy noynoy tv ad 3aquino’s new tv ad “hindi ka nag-iisa”.

(view the ad and read all the comments here: noynoy aquino’s “hindi ka nag-iisa” tv spot – historic ad for a historic presidentiable?)

we have a few comments and reactions  posted already and we think we are getting excellent reactions and comments on aquino’s new tv ad. we are posting here a sampling of these comments.

you may continue to post comments here or in the link provided, above.


Now Noynoy has entered traditional politics. This is the proof. He does not need this as early as now and he could have reserve this for the campaign.

With another looming possible alliance between NPC and Liberal Party and now this premature ad… can he still say that he advocates for new politics?

Let others be the judge.

I was deeply touched when I first saw it. I didn’t notice Noynoy at first although I saw his reflection somewhere. I thought it was a TV ad made like Michael Jackson’s “We are the World” for the sake of the typhoon victims. Or ABS=CBN kapamilya network ads for x’mas. But I got confused coz I saw Dingdong and Marian. But when I saw Noynoy again and realized that it was really him, I had goose bumps. I’ve never seen so many actors in one ad unless it’s the kapamilya ads for summer or x’mas. This is sure to be a winner.

We love you, Noynoy. We depend on you to make the change. Please don’t fail us.


Overall, the ad is very well produced. However, it would have been better if
-the song, though meaningful and well executed, was a bit shorter;
-the third stanza of the song might have sounded better if written “Magkakapit bisig,tayo…ituloy natin laban ni Cory at Ninoy” instead “Ninoy at Cory”,
-big stars were grouped together in one scene shot, not singular ones, resulting in a shorter video. This will also show that these stars really got together for a cause; too many separate scenes of the same action dilutes the message.
-Noynoy should smile less – he should portray a face of vigilance and determination. Too much smiling sometimes indicate weakness.

These are just my opinion – not meant to offend.
I am for Noynoy!!!


travelers atlas:

I support Noynoy, but I didn’t like this ad. It looks more like a station ad rather than an ad for a candidate. It’s msg seemed to be more like “look how many celebrity endorsers I have” (that being said, the one thing that prob struck me in the ad was how they were able to make the ABS and GMA stars work together).

The song did make me feel kinda emotional, but in a cheesy sort of way. Been there, done that. Couldn’t it have been done in a different way? Ad agencies have creative departments – they sure didn’t deliver here.

The torches made me feel like I was watching an episode of Survivor, and they were on their way to tribal council.

I didn’t think a clear msg or call to action came out of the ad. Maybe it’s in the words of the song. But you don’t really get to remember the words of the song (unless you watch the ad hundreds of times or bother to look up the lyrics online). Maybe the lyrics of the song should have appeared at the bottom of the screen as the song was sung so the msg could have been appreciated more.



Makes me sick when politicians use celebrities for their campaign….they should all stop the nonsense

read all comments here:

gilbert teodoro’s “galing at talino” tv ads – anti-noynoy, anti-humility, generic promises

November 2, 2009 31 comments

these two ads are on the same strategy and positions gilbert teodoro as the presidentiable with “galing at talino” which is the key to the “pag-ahon ng mga mahihirap”. in the first tv spot, this claim is supported by his being  a bar topnotcher, a congressman  and a national defense secretary while in the second ad no support was given. we do not think those are enough to be convincing to the audience.

a major problem of teodoro’s candidacy is that he is unknown by most of the voters, he has no national personality. while he has been national defense secretary, this has just been for a few years and he had very little exposure in this capacity to gain a nationwide recognition. this is unlike his key rivals in the presidency where aquino, villar, estrada and escudero  have won national elections at least as senators. estrada aside from being a senator has been a vice president and a president.

these ads are also anti-noynoy aquino tv ads where both ads says the right leader is one who does not just have a heart (“puso”), an obvious reference to aquino but also “galing at talino”. the ads recognize the strength of aquino and attempts to weaken it by saying more is needed other than just heart.

teodoro also identifies his agenda in this election – jobs and good salaries, good education for all and good quality health care for all. these are populist platforms but they are also generic that almost all presidentiables promise on. the lack of specifics on how to fix these or how to deliver them weakens these ads.

the ads are on poverty alleviation and rightly so as we believe poverty is the country’s number 1 problem. while the ads talk about fixing the problem of poverty, we do not think the ads will necessarily connect with the poor, the intended target audience. we think the ads suffer on that point for the same things that teodoro aims to sell himself to the voters – the ads are too intellectual, it does not have heart.

teodoro galing at talino

we do not think these ads will draw much empathy from the audience. aside from the sanitary messages, the ad appears too clinical to us and teodoro does not appear engaging in the ads. also, we think parading your achievements and in the manner it was done here will turn off the audience more than bring them in.

in this regard, villar’s story in his ads succeeds very well where teodoro fails. villar is a multi-millionaire but he delivers his achievements and success from the story of rags to riches, a story that everyone loves and everyone aspires for. before those executions, villar ran ads that concentrated on showing villar helping OFWs get home or offering some help to OFWs.

the teodoro ads just tells it to us without giving us any good reason to believe it or even to appreciate it. given the way teodoro appears on camera, the way the ads are done and the messages, i think people will find teodoro as “hambog” or “mayabang”.

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