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gilbert teodoro’s “posible” tv ad to be pulled off the air to avoid copyright infringement issue with rico blanco

January 19, 2010 3 comments

gilbert teodoro announced his tv ad “posible” which has the song composed by rico blanco and mired in controversy on copyright infringement will be pulled off the air.

this is a wise move. we have written previously that the campaign does not need this kind of controversy, it removes the focus of the campaign on more important things, like winning the election.  (read here: rico blanco vs. gilbert teodoro on copyright infringement – teodoro should pay up and revise his tv ad)

in our view, the teodoro campaign must have felt rico blanco have grounds and can very well file a copyright infringement lawsuit on him and on the campaign. they may win it ot lose it but it is not worth the time and effort.

we think someone screwed up big time on this error. the communication team of teodoro and it’s advertising agency should own up to the blunder. it would be just right if teodoro fired some of his staff and the ad agency for the putting the campaign in such a bad light.

they could actually revise the ad and put in a different music to this ad. the rico blanco song is not material to the ad. although we are not a fan of the (read: gilbert teodoro’s “posible” tv ad – a change of strategy to save his campaign), replacing the song in it will save the campaign some production money versus producing a brand new tv ad.

as some kind of coup, they could actually commission rico blanco to write a brand new song for the ad and that would sit very well for the audience, rico’s fans and rico himself. it twill be talked about and in a good way.

January 7, 2010

Meanwhile, Teodoro announced yesterday that he has already ordered the withdrawal of one of his television advertisements using the tune of “Posible” by Rico Blanco.

 “We have pulled it out so there would be no more legal debates. But they should not say we did not have the right” to use the song, he said.

Teodoro maintained that they obtained the rights from a certain Greg Garcia to use the song.

http://www.philstar.com/Article.aspx?articleId=541395&publicationSubCategoryId=65

 

gilbert teodoro’s “posible” tv ad – a change of strategy to save his campaign

January 12, 2010 3 comments

this gilbert teodoro tv ad is the ad that has been getting some controversial air time in the news on rico blanco’s complaint that teodoro used his song in this ad without asking his permission. click here to read our point on view on it:  rico blanco vs. gilbert teodoro on copyright infringement – teodoro should pay up and revise his tv ad.

this is a major change in strategy from his previous tv advertising. (click here to read: gilbert teodoro’s “galing at talino” tv ads – anti-noynoy, anti-humility, generic promises). this ad is all positive and focusses on teodoro’s messages versus the first ad where it had an anti-noynoy aquino reference in saying “dapat hindi lang lider na puso ang alay kung hindi galing at talino“. we did not like those ads before and we had many problems with it.

with this ad, perhaps they saw their error and removed the reference to noynoy aquino. it makes sense as teodoro’s ratings in the ratings hardly moved up while aquino;s has retained his dominant leader position and manny villar continue to move up.

this ad talks about his promises in this election – food security. education and free medicine for the poor. the other half of the ad is the song by rico blanco which is involved in a controversy of  copyright violation by the teodoro campaign.

the “yabang” factor of the previous ad is now gone. teodoro comes out here as more amiable than the first two ads he aired.

the secret weapon of this ad is in truth the song of rico blanco which occupies at least half of the tv ad. it is a familiar song to many and blanco is a very popular singer/composer. to us, there is an obvious effort to appeal to the young voters with the use of the blanco song.

they used a singer in this tv ad who sounded and sang like rico blanco. this is an obvious attempt to give the impression that a superstar composer like rico blanco is endorsing teodoro.

blanco has of course denied he is endorsing teodoto. he also said he was not the singer in the ad but he recognized that the singer sounds very much like him.

that is the part that we cannot understand with the ad agency who did this ad – what is the point of making the singer sound like rico blanco? it is a very risky move as of course the artist might complain and will deny it,

more importantly, what if blanco agrees to endorse another presidentiable? then the whole ad and teodoro’s campaign suffers a big embarrassment.

we go back to the point that we have raised here – we do not think the controversy this tv ad is giving the teodoro campaign is worth it. it is like   getting a large rock and hitting yourself  in the head.

blanco’s song in that ad is easily replaceable.  get another song and replace it and re0air the ad.

with the amount of headache this ad is giving the teodoro campaign, this is a WAWAM!

Gibo:
“Mura at masaganang pagkain para tuluyang mapawi ang gustom..
College graduate sa bawat pamilya…
Libreng gamot para sa mahihirap…

Sulong Gibo
Wag uurong
Pakinggan sa yong puso
Ang sigaw na dati’y bulong...

Narrator: Ang mabilis na pag-ahon, posible lang kay Gilbert Teodoro
Posible!

rico blanco vs. gilbert teodoro on copyright infringement – teodoro should pay up and revise his tv ad

January 9, 2010 5 comments

the internet, twitter and facebook is abuzz on this issue – intellectual property rights infringement of rico blanco by gilbert teodoro on the use of the song “posible” that rico blanco composed and sang when he was with river maya in teodoro’s new tv ad that has been getting heavy air play.

this started when rico blanco on his twitter account said his permission was not asked by the teodoro to use the song in his tv ad.

i’d like to understand how can a presidentiable can overlook a simple matter such as intellectual property. command responsibility. about 18 hours ago from TweetDeck

i’d like to understand how can a presidentiable can overlook a simpe matter such as intellectual property. command responsibility.
about 18 hours ago from TweetDeck

and they dont even have to.
about 18 hours ago from TweetDeck

even HS students ask permission from me if they want to use my songs for their school projects. about 18 hours ago from TweetDeck

but perhaps i should just let the lawyers handle it.
about 21 hours ago from TweetDeck

i’m itching to tweet about this VERY STRANGE intellectual property issue that came to my attention just last night. about 21 hours ago from TweetDeck

dennis garcia, a known composer and part of the Hotdog band in the 70s is the probably the musical director of the teodoro tv ad posted in his facebook account where he said everything was above board, that he has paid up the fees with lizza nakpil/circe communications who owns the rights to the song.
yesterday however, warner music philippines artist management rico’s label sent out a press release through  the law offices of Siguion Reyna, Montecillo and Ongsiako:

The use of the song “Posible” in a presidential candidate’s television advertisement is unauthorized.

This is according to singer-songwriter Rico Blanco, who is represented by his label, Warner Music Philippines Artist Management, which sent a press statement through the law offices of Siguion Reyna, Montecillo and Ongsiako less than 24 hours after music scorer Dennis Garcia posted on Jan. 7 a note on his Facebook account to purportedly end what he called “a million speculations and conspiracy theories” that his use of the aforementioned song has generated.

Warner Music’s press statement contradicted Garcia’s main points.

“Rico Blanco is the composer and reserved all intellectual property rights to it. He has not licensed the use of the composition to any political ad campaign, nor has he assigned any of his rights to another party or to a music publisher,” it read.

“Rico at this time has not endorsed any political candidate, whether for President or any other elective position, and is not affiliated with any political party. Nor have his services as a composer or performer been retained by any national political campaign.

“Rico Blanco and Warner Music Philippines Artist Management have requested that the campaign cease and desist from any further broadcast of ‘Posible’ and are hopeful that the concerned parties will act appropriately to avoid legal action.”

http://www.mb.com.ph/articles/237628/issue-over-use-posible-song-gibos-tvc-far-over

this whole business is making us crazy and definitely a marketing nightmare for the teodoro campaign. the teodoro campaign should ask themselves this important question – “Do we really need this kind of trouble at the middle of the campaign period?”

there must be a million and one things that need to be done for  the campaign.  add to that a million and one issues to fix, is this one legal issue really necessary?

teodoro is coming out here as a man who does not care about the laws and the intellectual property rights of others. he is coming out here as an ineffective leader and manager who gets into a lot of problems, including legal ones. this episode for sure is something that he does not need added to the negative reviews he has gotten from his performance during the ondoy and pepeng floods and the maguindanao massacre.

here is what we thin teodoro need to do:

  • get this out of the public discourse as soon as possible
  • pay rico blanco what is due him
  • issue an apology for the error, a press release with a picture of him and rico blanco shaking hands will be great
  • find a fall guy. it can be dennis garcia or lizza nakpil

at the same time that is being done, i would suggest they revise the tv ad and remove rico blanco’s song from it. i don’t think the people needs to be reminded of it.

no campaign needs this kind of hassle at any point of the campaign. it is a needless distraction.

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