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the euphoria noynoy enjoys that puno says is a bad thing – belat!

September 24, 2009 6 comments

we are amused to no end on secretary ronaldo puno’s recent pronouncements on noynoy aquino’s campaign. 

A word on the euphoria … those things are not enough to win an election. You will have to deal with the issues that the people are concerned about. Those have to be dealt with over a long period,” Puno told the Manila Overseas Press Club (MOPC) on Tuesday night at Hotel Intercon in Makati City.

lets get real here — “euphoria”  shown by the public on day 1 that a candidate announces his candidacy is EVERY CANDIDATE’S DREAM to have. it is in fact an excellent, even brilliant way to start a campaign. it is what campaign managers and marketing people want and plan for. 

having euphoria early on sets the candidate at a very high staging point for the next things to follow. equally important, it places the candidate above the competition and in fact sets the bar or price of entry for all other opponents at a very steep place. a campaign that starts at that very high level means it has a strong foundation for future moves and makes it difficult for competition. 

similar to a political campaign, any marketing and advertising practitioner plans for generating excitement and interest at the very start of a product launch.  in marketing how you start the campaign matters a lot. a good start launch helps ensure a successful end year. it is at that point where you get momentum, not attaining one usually spells disaster, getting it too late will not matter but getting it at the very start is brilliant.

compare aquino’s start to that of LAKAS-KAMPI’S gilbert  teodoro. he did not even get anywhere close to anything euphoric, much less close to what aquino enjoyed. teodoro got headline and top page  news coverage at most for 2 days after his formal declaration. aquino on the other hand has been getting headline news for many days after his declaration of candidacy and in fact got headline coverage many days before the actual announcement.

not only did aquino get media coverage because of the euphoria he enjoyed at the start, it also got his followers and the general public excited and rooting for aquino. almost overnight,  individuals and groups formed to do their share of supporting the candidacy of aquino all of it without being asked by aquino or anyone else. all were voluntary.  the latter part is the most important part – grass roots people involvement.  no other candidate enjoys that benefit and strength now.  

aquino got a lot of other positives from his euphoric start. teodoro on the other hand not only did not get any euphoria, he even got problems instead, one of which is arroyo cabinet members and officials defecting to the  aquino camp. on top of the problem of defection, DOUBTS and INSECURITIES started to crop up among the public and even among their own party members on the viability of teodoro’s candidacy. many more negatives came out of the non-euphoric start of tedoro’s campaign, an exact opposite of what aquino enjoyed.

the aim of political campaign managers and marketing managers is not only to attain euphoria at the start but also to sustain it till the end. keeping that feeling as high possible till election time helps ensure winning the election at the end of the campaign period.

puno is not being honest as  the master strategist who put 3 presidents into office when he belittled euphoria at start of the noynoy’s political campaign. he knows its a great thing but is not honest enough to admit it only because he belongs to the opposite camp. the only saving grace of puno is the use of the word “euphoria” to describe what has occurred after aquino declared his candidacy. it is the strongest word to use in describing it. at least he is honest in that he recognizes the extent of the positive reaction. it is a superlative.  

there is a very simple way to explain why euphoria is great to get at the start – aquino started with many good things, happy news,  all positives with enthusiastic supporters because of the euphoria he obtained. teodoro on the other hand because of the lack of euphoria at the start now need to put off fires that erupted everywhere – the defections, the doubts, insecurity and negativity that sprung up when he announced his candidacy.

we understand though why puno needed to be dishonest by belittling euphoria – not only did teodoro, his partner in this election not get anything near it, he himself did not get it. the most immediate aftermath of  his declaration as vice presidential candidate was – nothing. well not really nothing,  his party-mates very publicly said the party should consider another party-mate for the vp position – governor vilma santos. nobody celebrated, not at all euphoric in him getting the vp slot, it was instead greeted by an idea to replace him.

his views on why euphoria is a bad thing, one word comes to mind – BELAT!

 

ronaldo puno mr. euphoria

Mr. Euphoria

Puno: Aquino euphoria not enough to win 
 By Alcuin Papa, Jhunnex Napallacan
Philippine Daily Inquirer, Inquirer Visayas
First Posted 03:43:00 09/24/2009

MANILA, Philippines—Take it from the man touted to be the architect of the electoral victory of three Philippine presidents since 1992.

Interior Secretary Ronaldo Puno said euphoria may not be enough to win elections, referring to the chances of Liberal Party standard-bearer Benigno “Noynoy” Aquino III in the 2010 elections.

Puno said that from experience, euphoria from the commemoration last month of the 26th death anniversary of Noynoy’s father Benigno “Ninoy” Aquino Jr. and the passing away of former President Corazon “Cory” Aquino would not last until Election Day.

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