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Memo To: Mar Roxas – On Korina Sanchez, Love & Marriage As A Marketing Strategy

May 13, 2009 5 comments

mar roxas and korina sanchez engaged to marry

dear mr. roxas,

we are happy to hear your announcement to marry ms. korina sanchez. we wish you all the best on this one.

the announcement was done very publicly. well, of course we expect it to be that given that you are a senator and ms. sanchez is a popular media practitioner. doing this in any different way seem to be out of character. and yes, there is the 2010 presidential election to which you have set your sights on.

what called our attention to this one is the way it has been publicly done. it was done just like consumer marketing companies do it – it’s like event marketing to us. how else can you explain the fact that korina sanchez even guested at wowowee, the most popular noontime tv show in the country.

it is unmistakable, marrying korina sanchez, love & marriage is a marketing strategy. we have a few points:

  • timing, as in any marketing activity specially of this kind is most important. you want it at just the right time – not too early that it’s impact fizzles out before and not too late that it will no longer have an impact.
  • on this love & marriage marketing strategy, we think your timing was off – it was too early.
  • more importantly, we think it’s the wrong component of the love & marriage marketing strategy that you employed.
  • we think it’s too early as the election is still too far off. as you can see now, it has had minimal impact. it created a bit of a buzz but it was very short-lived.
  • did you actually propose to ms. sanchez? how did you do it? we think you missed out on this component which could have been turned into a much better story. you should have proposed to ms. sanchez in a most romantic way. you missed out on the “kilig” factor had you initiated a very romantic and dramatic proposal.
  • you know have a long engagement – that opens you up to chismis and intrigue from now on. well, that goes for the both of you. the chismis and intrigue is certainly an unwelcome distraction and might bring unwanted issues. 

bottom line, we think the love & marriage marketing strategy was ill-conceived, not thought through and poorly executed. sayang!

but all is not lost. it can still be saved. we are prepared to enumerate fresh action steps to revive this marketing strategy and that is the next topic here in 2010 presidentiables.worpdress.

yours truly,

~2010 presidentiables.wordpress~

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