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Posts Tagged ‘survey and polls’

tv ad endorsers & celebs – who has the kiss of death and kiss of victory?

April 16, 2010 Leave a comment

this is a country where most tv ads  use celebrities in their ads. the advertising industry has used celebrities as the winning formula in their ads. if that is true for mass consumer products like sanitary napkins to vitamins, why not for presidentiables? after all presidentiables are really not very different from mass consumer  products.

who among the celebrities have the kiss of death on presidentiables and how has the kiss of victory among them?

gasp! february 2009 pulse asia presidentiable survey results

March 15, 2009 Leave a comment

looking at the numbers:

  • de castro on top is not surprising
  • escudero at 2nd is surprising. no advertising for senator escudero, just plain media exposure on his reactions to the political scandals the senate has been handling.  same fear he might run out of air with his monotone delivery but elegant and understandable tagalog.
  • estrada at 3rd is surprising. what is this man doing? it’s hard to believe all this is still the hang-over from post edsa dos. but he is there.
  • villar at 4th is comfortable. advertising works! that is what you say on villar.
  • why is roxas that low? he has advertising but it is not doing anything for him unlike what it is doing for villar. we will be sending a memo to roxas in the next post.
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