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2013 Senatoriables SWS survey – cynthia villar should fire her advertising agency

January 28, 2013 9 comments

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key points on the top 12:

  • top three continue to be legarda, escudero and cayetano (alan peter)  in that order. they have been the same top three in the three surveys conducted by SWS
  • among the top 12, poe had the largest increase in ranking, by 10 places to rank #10 from rank #20 in the previous survey
  • other biggest increases in rank are for enrile (jack) at +2, now #8  and honasan  at +3, now #5
  • cayetano and enrile have been running tv political ads and may be showing its impact in the rankings
  • the largest decrease in ranking is with villar (cynthia) who dropped -4 places, now #8 from #4. it appears villar’s heavy tv advertising is not working for her.
  • it’s interesting that villar’s first name is officially listed in the Comelec and we assume on the official ballot as “Cynthia Misis Hanepbuhay”. this will probably be villar’s positioning in her ad campaigns
  • other biggest decreases in ranking are on binay (nancy), -3 places to now #12 from #9 and zubiri -2 places now #7

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key points on the bottom 13 to 24:

  • a major increase  was gained by villanueva who now place at #23. he was not on the top 24 in the two previous surveys. this is the result of his announcing his candidacy.
  •  the following suffered in ranking –  aquino, madrigal, maceda, magsaysay (mitos) and casino. 

we would recommend the following: 

  • villar to fire her advertising agency and immediately change her advertising campaign. her ads even though aired very early and spent heavily is not working for her. 
  • it is still too early to tell. these rankings will still change and some could be dramatic changes as the real campaign starts.
  • candidates should be doing heavy voter research now for the purpose of improving or airing new political ads.

no love gained by arroyo, neck brace plus wheelchair – 82% of pinoys think she was treated fairly to too lenient by government

December 26, 2011 1 comment

we were surprised at the results of the SWS survey poll on the treatment of former president arroyo at the airport when she attempted to flee the country to avoid facing charges.we knew the results will be in favor of the government and in disfavor towards arroyo but we were surprised that it would be this high.

arroyo's near escape experience at the airport. neck brace and wheel chair included

arroyo had all the props that day – face mask, wheelchair and the famous neck brace but she was stopped at the airport on the basis of  DOJ  cheif leila de lima issuing a stop departure order on arroyo, defying  the supreme court decision to impose a TRO on the hold departure order.

it is an amazing number – 69% of filipinos saying arroyo’s treatment was fair. this already astonishgly high number once added to the other number of 13% thinking the government was too lenient arroyo goes up to a total of 82%  thinking arroyo was treated too lenient to just fair.

there is obviously no love gained by arroyo after she stepped down from the presidency.  she has of course been getting very bad numbers when she was president, she is the only president who has gotten back to back quarters of “no trust”, “no performance satisfaction” for many years.  but we thought being out of office would have given time for people to think kinder of  arroyo and most specially the illness that was highly publicized and her “near death” predicament as announced by her lawyers would have gained arroyo some sympathy. that did not work

core to this no love gained situation arroyo is in is the people’s mistrust of arroyo or as the survey says “little trust” on arroyo – an astonishing  73%.  this also surprised at, but like the  other above,   is the degree or its very high “no trust” rating that surprised us.

we guess what everyone else are saying about “trust” is clearly true in arroyo’s case – trust needs to be earned.  the people have always had problems trusting arroyo even during her administration. her trust ratings or “no trust” ratings have always been dismal during her presidency.

come to think of it, aside from stepping down from the presidency, what has arroyo done to earn the trust of the people? nothing , really. faking her illness, the wheelchair and the famous neck brace are really very poor efforts at regaining the trust of the people. the people, despite the high priced st. lukes hospital digs saw through all of it and was unable to earn for her trust.

no love given, no trust earned. that’s a very sad love affair with the filipino people. specially on christmas.

filipinos understand what “heroism” is in 9 out of 10, fails in 1

April 10, 2011 Leave a comment

SWS Survey Results : Mga Tunay Na Pilipinong Bayani (True Filipino Heros)

SWS survey

SWS survey detail

8 April 2011

First Quarter 2011 Social Weather Survey:
Jose Rizal, Andres Bonifacio, and Ninoy Aquino
are top three most identified Filipino heroes

Social Weather Stations

Jose Rizal, Andres Bonifacio, and Ninoy Aquino are the top three most mentioned persons considered to be genuine Filipino heroes, according to the First Quarter 2011 Social Weather Survey, conducted from March 4-7, 2011.

The survey question was, “Sino-sino po ang mga taong kinikilala ninyong tunay na bayaning Pilipino? Maaari po kayong magbanggit ng hanggang limang tao.” [“Who are the persons whom you consider a genuine Filipino hero? You can name at up to five persons.”]

To that, 75% named Jose Rizal, 34% named Andres Bonifacio, and 20% named Benigno “Ninoy” Aquino Jr. [Table 1].

They were followed by Cory Aquino (14%), Apolinario Mabini (14%), Emilio Aguinaldo (11%), Ferdinand Marcos (5.1%), Ramon Magsaysay (4.3%), Manuel L. Quezon (3.8%), and Lapu-Lapu (3.7%).

Read more…

noynoy aquino’s abundant political capital yields impressive job satisfaction rating

October 7, 2010 1 comment

latest SWS performance job satisfaction rating of the president gave president noynoy aquino an impressive +60% net satisfaction, with only 11% dissatisfied  and a 71% satisfied rating.

this high net satisfaction rating is in line with other previous presidents aquino, ramos and estrada who also got very high net satisfaction rating at the start of their presidency. arroyo was the only president who got a low satisfaction rating at the start of her administration.

it is expected that presidents at the start of their administrations get very high ratings, but what makes aquino’s high start of administration rating  impressive is that this comes just weeks from the bus hostage crisis at luneta that was a complete failure on the part of the government. the hostage rescue showed the police as incompetent, ill-equipped and generally does not know what it was doing during the hostage crisis rescue.

we were expecting the failed bus hostage rescue would affect aquino’s job satisfaction rating but apparently it did not. it appears the people do not see the bus hostage rescue failure as a failure of president aquino.

the opposition has said that this high satisfaction rating may be due to “post election euphoria” . that is a ridiculous notion. the election was in may, this survey was conducted in september, whatever euphoria aquino enjoyed from the election, it has all disappeared by september which is a good four months.

also the negative sentiments generated by the failed bus hostage rescue should have erased whatever euphoria may have been left over from the may elections.

the fact that aquino’s satisfaction rating started on a very high level may indicate that the people are truly satisfied with aquino’s performance or  the people has so much trust in the president that it is willing to ignore his failings, having so much faith that aquino will make good his election promise of good governance.

it appears aquino has accumulated a very high amount of political capital among the people built up during the election that he brought with  him going into his presidency. let us hope that aquino uses this as a  leverage to do good things for the people.

bad news for mar roxas – both SWS and Pulse Asia exit polls show a Jejomar Binay win

May 15, 2010 Leave a comment

the current COMELEC and GMA7 unofficial partial tally of votes put jejomar  binay and mar roxas to close to call with a spread of only 800T votes with binay leading but 6 million votes still uncounted. binay has claimed victory, saying only an electronic garci can change the outcome while roxas says he will win by a squeaker when the votes from visayas are counted, roxas’ bailiwick. both are saying these are based on reports from their supporters who are in the field.

however, both SWS and Pulse Asia exit polls point to a binay win with pulse asia giving it to binay with a 5.3% points margin. with a 1% sampling error, that puts binay a slight winner. SWS gives it to binay a 2.4% points margin.

roxas saying the visayas as his bailiwick is being confirmed by the pulse asia exit poll where he dominates with 54.7% versus binay’s 25.4%. however, binay dominates roxas almost with the same large margin in all other areas – NCR, Luzon and Mindanao. 

source: http://pulseasia.com.ph/pulseasia/story.asp?ID=720

source: http://www.sws.org.ph/

dramatic losses in internals for top 3 presidentiables but aquino leads, erap 2nd, villar drops to 3rd – May 2010 SWS-Business World presidentiables survey

May 7, 2010 4 comments

the sws-business world may 2-3 poll shows some interesting developments in the internal scores with major changes in them although the over-all outcome did not show any changes.

noynoy aquino continue to be the front runner but has gained significantly from previous to now 42% from 38%, a 4% point gain. the survey has a 2.2% margin of error.

erap estrada also gained significantly from previous to now 20% from 17% and overtakes manny villar who suffered a major drop to now 19% from the previous 26%. the significant drop for villar and significant gain for erap has put them now on a statistical tie. although the momentum is on the side of estrada.

it appears to us villar has not found the correct formula to arrest his declining numbers. we have said previously in this blog that villar’s drop has been caused by the unresolved C-5 corruption scandal, concretized by the Villarroyo name and villar’s move from the side of good to evil in his parties efforts at black propaganda most of which backfired and hurt his campaign instead.

(read here: https://2010presidentiables.wordpress.com/category/why-manny-villar-will-lose-the-election/)

the over-all ratings and rankings have not changed  from previous. however, it is noteworthy that aquino’s lead over estrada is dramatic, a +22% lead, more than double than what estrada has. aquino has 42% versus estrada’s 20%.

the internals of their scores are quite interesting to look at.

aquino’s NCR ratings grew significantly to 43% from 35% while his socio-eco class rating among the ABC dropped to 44% from 53%. we find that a very unusual movement as most of the ABC class are located in NCR. these ratings seem to be contradicting each other. we wonder if there is a tabulation error in this report.

estrada’s mindanao rating has gone up dramatically to 30% from 22%.  this is probably driven mostly by estrada’s mindanao-specific tv ad that he has been airing in the past weeks. estrada may have found a very strategic move in this election. he is the only presidentiable who ran mindanao-specific tv ads.

another notable movement in estrada’s internal scores is his ABC rating which is now 14% from the previous 6%, more than doubling from previous. we wonder if this is related to the question we have posted on the ABC tallies in aquino’s scores.

villar’s significant drop in over-all rating to 19% from 26% may have been brought about by dramatic deterioration of his ratings in the NCR, from 18% to 10%, a cut of more than half; balance luzon from 25% to 20%, a quarter drop and mindanao , another drop by more than half from 31%  to 15%.  we think these are very alarming deterioration of villar’s ratings.

significant drops in villar’s ratings occurred across all socio-eco classes, -9% pts in ABC, -7% in D and -10% in E. across the board drops in geography and socio-classes is showing villar supporters are showing fluid movements confirming what we said previously that villar’s supporters are most vulnerable to poaching by other presidentiables.

these movements should tell the presidentiable campaigns to look into geographic and demographics segmentation to improve their over-all ratings. unfortunately, because it is just a few days before election, there is not much they can do to recover or push their ratings in the direction they want it to be.

Aquino pads poll lead

Gap now 22 points; Estrada overtakes Villar

WITH THE MAY 10 elections just around the corner, Sen. Benigno Simeon “Noynoy” C. Aquino III has picked up steam to widen his lead in the presidential race, results of the final BusinessWorld-Social Weather Stations (BW-SWS) Pre-Election survey showed.

The May 2-3 poll, conducted roughly a week before Filipinos troop to the precincts, gave Mr. Aquino the support of 42%, up four points and ahead of former President Joseph “Erap” E. Estrada of the Pwersa ng Masa who was now in second place with three-point gain to 20%.

Erstwhile second-placer Sen. Manuel “Manny” B. Villar, Jr. of the Nationalista Party (NP) was a point behind at 19%, a result within the survey’s error margin of 2.2%. His support was down seven points from the prior BW-SWS poll of April 16-19.

The gap between the top two was 22 points, wider than the 12 Mr. Aquino enjoyed over Mr. Villar in the last survey.

source:  http://www.bworldonline.com/main/content.php?id=10589

 

~~~ mindscape landmark ~~~
carlo arvisu

May 2010 SWS-BusinessWorld Presidentiables Poll – no change among laggards; teodoro doubles Class E rating

May 7, 2010 2 comments

the standings of the laggards group, teodoro, gordon, villanueva, perlas, madrigal and de los reyes have not change.  their over-all ratings show inability to move. with just 3 days to go before election time, there is really not much these candidates to do to change the outcome of the poll results with the same result most likely will be mirrored in the election results after the may 10 election.

the only notable change is the rating of gilbert teodoro where his rating in the E socio-eco class doubled from previous 6% to this poll period at now 12%. while this is definitely a very impressive showing, it had no impact on his over-all rating. to us it appears teodoro has been stuck at the single digit numbers.

Former Defense Secretary Gilberto “Gibo” C. Teodoro Jr., the ruling Lakas-Kampi-CMD party’s candidate, remained fourth with an unchanged score of 9%.

Bangon Pilipinas bet Eduardo “Bro. Eddie” C. Villanueva was fifth with 3%, followed by Partido Bagumbayan’s Sen. Richard “Dick” J. Gordon (2%), Ang Kapatiran’s John Carlos “JC” G. de los Reyes (0.3%), and independents Maria Consuelo “Jamby” A. S. Madrigal (0.2%) and Nicanor Jesus “Nick” P. Perlas (0.1%)

Six percent of the respondents were classed as undecided. This category included votes for disqualified Kilusang Bagong Lipunan bet Vetellano “Dodong” Acosta and others.

As in three prior surveys, the last BW-SWS poll had respondents being asked to fill out ballots in a simulation of the May 10 exercise. Polled were 2,400 registered voters, divided into random samples of 300 for Metro Manila, 900 in the Balance of Luzon, and 600 each in the Visayas and Mindanao.

(The BW-SWS polls for December and January involved the interviewers providing lists of candidates and asking the respondents to choose.)

The error margins used were ±2% for national percentages, ±6% for Metro Manila, ±3% for the rest of Luzon, and ±4% for the Visayas and Mindanao.

They were asked: “Kung ang eleksyon ay gaganapin ngayon, sino ang pinakamalamang ninyong iboboto bilang presidente, bise-presidente, mga senador at party list ng Pilipinas? Narito ang listahan ng mga kandidato. Paki-shade o itiman po ang naaangkop na oval katabi ng pangalan ng taong pinakamalamang ninyong iboboto. (If the elections were held today, whom would you most probably vote for as president, vice-president, senator, and party list of the Philippines? Here is a list of candidates. Please shade the oval beside the name of the persons you would most likely vote for.)

source: http://www.bworldonline.com/main/content.php?id=10589

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