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chief justice corona is guilty, impeached from his office
senators who voted to impeach renato corona:
- edgardo angara
- alan peter cayetabo
- pia cayetabo
- franklin drilon
- junggoy estrada
- chiz escudero
- tg guingona
- gringo honasan
- ping lacson
- lito lapid
- loren legarda
- serg osmena
- kiko pangilinan
- koko pimentel
- ralph recto
- bong revilla
- tito sotto
- antonio trillanes
- manny villar
- juan ponce enrile
the Liberal Party ticket to vote
april 2010 pulse asia survey for senators – awareness matters
the april 2010 results of asia pulse’s poll for senators is is a lesson in advertising & marketing 101 – (brand) awareness is the number one issue and achieving it is the first goal of any election campaign.
except for 2, the rest of the first 14 candidates who have the possibility of entering the top 12 in this election have high awareness, at least an 80%+ level and most of them are at the 90%+ level. the two, biazon and guingona have 52% and 74% respectively.
on the other hand, the rest of the senatorial candidates below the top 14 have very low awareness, many of them below 30%.
awareness is the most basic requirement of any brand in any market and that includes political elections. if the voters do not know you or are not aware of you, how can they prefer or vote for you? after awareness is preference.
the goal of advertising are those things – build awareness and build preference. while not all of the top 14 have tv ads. almost all of them are already known by the voters.
for those wanting to win this election, they will need to fix these two components and advertising is the answer. however, with just a few days till election time, achieving anything even with advertising might be too difficult.
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