chief justice corona is guilty, impeached from his office

senators who voted  to impeach renato corona:

1. edgardo angara
2. alan peter cayetabo
3. pia cayetabo
4. franklin drilon
5. junggoy estrada
6. chiz escudero
7. tg guingona
8. gringo honasan
9. ping lacson
10. lito lapid
11. loren legarda
12. serg osmena
13. kiko pangilinan
14. koko pimentel
15. ralph recto
16. bong revilla
17. tito sotto
18. antonio trillanes
19. manny villar
20. juan ponce enrile

the Liberal Party ticket to vote

april 2010 pulse asia survey for senators – awareness matters

the april 2010 results of asia pulse’s poll for senators is is a lesson in advertising & marketing 101 – (brand) awareness is the number one issue and achieving it is the first goal of any election campaign.

except for 2, the rest of  the first 14 candidates who have the possibility of entering the top 12 in this election  have high awareness, at least an  80%+ level and most of  them are at the 90%+ level.  the two, biazon and guingona have 52% and 74% respectively.

on the other hand, the rest of the senatorial candidates below the top 14 have very low awareness, many of them below 30%.

awareness is the most basic requirement of any brand in any market and that includes political elections. if the voters do not know you or are not aware of you, how can they prefer or vote for you? after awareness is preference.

the goal of advertising are those things – build awareness and build preference. while not all of the top 14 have tv ads. almost all of them are already known by the voters.

for those wanting to win this election, they will need to fix these two components and advertising is the answer. however, with just a few days till election time, achieving anything even with advertising might be too difficult.