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SWS-Business World poll: jejomar binay’s phenomenal rise to 2nd makes him a contender in VP race

April 26, 2010 1 comment

looking at the chart, there are two conclusions that you will make: jejomar binay is in a phenomenal rise that he not only has over taken loren legarda who used to be 2nd, he is now a real contender to the VP race.

the other conclusion you will make is mar roxas cannot be complacent -he has a declining trend and it is showing it’s possible the three of them will meet at some point to contest the VP slot.

that is a fair conclusion IF we just look at the chart. but there is a fact that is not in the chart that will play a major role – the election will be held in two week’s time.  unfortunately for binay, he probably has no more time to get his ratings to the point that he will seriously threaten roxas.

the only way for binay to catch up with roxas is to launch heavy advertising, cover half the country in public meetings or engage roxas in a controversy that he will win. at last 2 of those 3 items are impossible for him to do.

we wonder if the vice presidential race has a direct correlation with the presidentiable race. the trends of the top contenders are fairly consistent with the presidentiable race – roxa’s presidentiable aquino;s rating are on a plateau to a slight decline, legarda’s manny villar partner is on a clear decline and binay’s presidentiable era estrada is a strong 3rd. superficially, it looks like the two three VP are taking the same kind of trend as their presidentiable partner.

pulse asia march 2010 vice-presidentiable survey – mar roxas dominates, binay surges up

April 21, 2010 Leave a comment

mar roxas continues to dominate, with 43%  maintaining a wide margin versus loren legarda who is a far second at 23%, almost one half of roxas’ rating. legarda’s deteriorating rating seem to mirror the same trend her presidential partner manny villar is experiencing in the poll.

there is a huge difference in quality of ads between the legarda and roxas ad campaigns.  legarda runs this melodramatic, slow and boring tv ads with weak to nowhere strategy versus mar roxas, uplifting, engaging and very real tv ads.  when you see legarda’s tv ads – you feel like crying but you do not know if you want to cry because of her meaningless message and flat line tone of the ads or out of pity that she is running such crappy tv ads. it is hard to imagine what possessed her to run such ads.

the other news here is the surge of jejomar binay who gained +4% points. this maybe due to the wider exposure he has been getting through the numerous sorties they have been doing around the country.

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