Archive

Posts Tagged ‘vice presidential race philippines’

mar roxas defeat : wrong reading & strategic error or dropping of support?

June 10, 2010 1 comment

found this article at PDI. roxas supporters are blaming aquino supporters dropping their support on mar roxas as the reason for the mar roxas losing this election. that was their conclusion.

but going through the article, that does not seem to be the reason for the loss. as they themselves said, they had misread the competitive landscape and made strategic errors in identifying who their key competitor is in this election.

based on this article, rather than aquino supporters dropping their support on roxas as the reason for roxas’ loss, these were the strategic errors they committed that led to roxas losing the election:

  • they became over-confident when they saw loren legarda unable to catch up. they gave too much focus on legarda.
  • shifting resources away from roxas to support aquino was a big mistake. you never leave your candidate unattended to.
  • they were unable to see the resurgence of jejomar binay and were unable to launch a counter attack at the right time

competitive analysis and competitive watching is very important in marketing and apparently also in a vice presidential election. this is where the roxas campaign failed. they made very critical errors in reading the competitive set and dynamics.

Roxas supporters blame VP defeat on Aquino backers
By Nestor P. Burgos Jr.
Inquirer Visayas
First Posted 07:01:00 06/10/2010

ILOILO CITY—Some supporters of Sen. Manuel “Mar” Roxas II here blamed the defeat of the Liberal Party (LP) vice presidential candidate on supporters of President-elect Benigno “Noynoy” Aquino III who allegedly junked Roxas in favor of Makati City Mayor Jejomar Binay.

“It hurt us that Aquino supporters were sleeping with the enemy,” an LP leader on Panay Island told the Inquirer on condition of anonymity for lack of authority to speak on the issue.

The “Noy-Bi (Aquino-Binay)” factions, which included several core groups in the Aquino camp, tipped the balance in favor of Binay, who was running under the rival Pwersa ng Masang Pilipino party.

Caught off guard

The LP insider said Roxas’ supporters in Panay were caught off guard by Binay’s surge, saying they were focused on keeping Sen. Loren Legarda of the Nacionalista Party at bay.

“We were confident of victory against Loren so we shifted the focus of the campaign and concentrated on Aquino in the last few weeks before the May 10 elections,” he said.

“We saw (Sen. Manuel Villar) inching up on Aquino and decided to re-channel our efforts to Noynoy. We did not anticipate Binay surging ahead,” the LP insider admitted.

He said the Roxas machinery practically shouldered the campaign and funding of the LP campaign on Panay Island, including the campaign for Aquino.

Junked

“We dedicated our machinery and resources for Aquino and ended up being junked by some of Aquino’s supporters. That was disappointing,” the party insider said.

But he acknowledged that Binay’s last-minute but aggressive campaigning among mayors on Panay Island dented Roxas’ hometown lead.

Binay’s people approached mayors, even those aligned with the LP, offering money and trying to win them over to an Aquino-Binay tandem, the LP leader claimed.

The junking of Roxas by Aquino supporters and the last-minute campaign of Binay supporters are seen as the reason Roxas did not lead by as large a margin as expected even in his supposed bailiwicks.

In Capiz, Roxas won over Binay with a margin of 116,526 votes—204,839 votes for Roxas against 88,313 votes for Binay.

%d bloggers like this: