Home > 2016 Election Marketing, 2016 elections, 2016 presidentiables, mar roxas, mar roxas tv ads, philippine advertising, philippine elections, philippine media > is the attack / negative ad against Mar Roxas at YouTube the start of Nega Ads War?

is the attack / negative ad against Mar Roxas at YouTube the start of Nega Ads War?

attack / negative ads are not allowed to be aired in Philippine media by the self-regulating Ad Board of the Philippine advertising industry. that is the reason why we do not see such ads on air.

attack ads are allowed in the US and  they are usually against political candidates. they take the form of exposing or talking about the bad or wrong policy decisions or positions taken by political opponents. negative ads can be done in the US by consumer brands, often by way of side-by-side demonstrations that show one brand outperforms the other and the brands are clearly identified.

this is the first time that we have seen an attack / negative ad in the Philippines. since this is not allowed in Philippine traditional media, this one in the internet at YouTube.

we are now wondering if this attack / negative ad against Mar Roxas will usher in a new era in Philippine elections where attack / ads will be posted in the internet by competing political candidates. there is very little that can be done in terms of regulation on content aired in the internet or even YouTube and that means the possibilities of what kind ads will be posted is limitless, we can see the very worst posted in the internet for everyone to view.

without regulation and the possibilities unlimited, the first casualty will be the truth and fairness. this can be really messy for all, not just the candidates but even for the rest of Filipinos.

this can be start of the Nega Ads War in philippine elections.

  1. Ram
    December 22, 2015 at 7:12 pm

    What about the President of this country verbally attacking the other candidates abroad? The Ad Board cannot regulate that. It has been aired as “news” by the mainstream media. In a sense, a legitimate attack ad.

    • December 30, 2015 at 11:22 am

      everyone, including the President is entitled to free speech.

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